Ekaterina Sokolova
Marketing Director at ELARI- Claim this Profile
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Bio
Irina Novichkova
Ekaterina is a highly competent marketing manager with skills in both strategy, planning and operational marketing. She often comes up with innovative ideas and creative approach to brand programs. During our work together Ekaterina showed very good people managemnet skills, she created a team that was able to work collaboratively against tough deadlines with success. It was a pleasure for me to work with Ekaterina and I would recommend her as highly professional marketing manager and a person with very good communication skills that can create a positive friendly atmosphere in the office.
Irina Novichkova
Ekaterina is a highly competent marketing manager with skills in both strategy, planning and operational marketing. She often comes up with innovative ideas and creative approach to brand programs. During our work together Ekaterina showed very good people managemnet skills, she created a team that was able to work collaboratively against tough deadlines with success. It was a pleasure for me to work with Ekaterina and I would recommend her as highly professional marketing manager and a person with very good communication skills that can create a positive friendly atmosphere in the office.
Irina Novichkova
Ekaterina is a highly competent marketing manager with skills in both strategy, planning and operational marketing. She often comes up with innovative ideas and creative approach to brand programs. During our work together Ekaterina showed very good people managemnet skills, she created a team that was able to work collaboratively against tough deadlines with success. It was a pleasure for me to work with Ekaterina and I would recommend her as highly professional marketing manager and a person with very good communication skills that can create a positive friendly atmosphere in the office.
Irina Novichkova
Ekaterina is a highly competent marketing manager with skills in both strategy, planning and operational marketing. She often comes up with innovative ideas and creative approach to brand programs. During our work together Ekaterina showed very good people managemnet skills, she created a team that was able to work collaboratively against tough deadlines with success. It was a pleasure for me to work with Ekaterina and I would recommend her as highly professional marketing manager and a person with very good communication skills that can create a positive friendly atmosphere in the office.
Experience
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ELARI TECH
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Israel
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IT Services and IT Consulting
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1 - 100 Employee
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Marketing Director
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Oct 2019 - Present
• Communication materials development and production to support new product launches. • Digital promo campaigns planning and execution incl post campaign effectiveness evaluation. Key communication channels: paid search Yandex and Google, paid social, CPA, price aggregators, marketplaces, e-mail marketing. • Content creation for all company web sites, smm accounts (Telegram, YT channel). • Reputation management - PR\SERM strategy development and execution, • Key marketing processes set up and finetuning (digital channels effectiveness tracking, communication materials development and approval). • Marketing team coaching and management (20 people). Show less
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Solpro
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Russian Federation
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Food Production
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100 - 200 Employee
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Marketing Director
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Jul 2012 - Mar 2019
• Portfolio and brand communication strategy development and execution • Integrated advertising campaigns development and execution (digital and traditional media) • Promo plans effectiveness evaluation based on brand and business KPIs • Leading marketing agenda in the organisation • Marketing and NPD processes set up • Close collaboration with Commercial team, Finance and R&D • Marketing team coaching and management (17 people) Key achievements: development of a new brand «Я люблю готовить», new products launch under «Я люблю готовить» umbrella: salad oil dressings and sandwich sauces with ~2 times high margin vs regular Solpro products, effective advertising campaigns development based on consumer research and sales results. Business KPI’s: annual 5-7% volume growth on stagnated mayo market in Russia and achieved profit targets. Strong and ambitious marketing team. Show less
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ZAO 'Multon' (A JV of The Coca-Cola Company and Coca-Cole Hellenic)
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Moscow, Russian Federation
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Marketing Manager
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May 2005 - Apr 2012
1. Juice portfolio strategy development and execution. Key decisions and brand plans (Dobriy, Rich, Yasli-sad) aligment with key stakeholders in TCCC, CCH, Multon board of directors 2. Launch of new products and brands (baby juice Yasli-sad, Rich Fruit Mix). 3. Brand communication materials development. 4. SKU rationalization. 5. Brand team coaching and guidance. 1. Juice portfolio strategy development and execution. Key decisions and brand plans (Dobriy, Rich, Yasli-sad) aligment with key stakeholders in TCCC, CCH, Multon board of directors 2. Launch of new products and brands (baby juice Yasli-sad, Rich Fruit Mix). 3. Brand communication materials development. 4. SKU rationalization. 5. Brand team coaching and guidance.
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The Coca-Cola Company
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United States
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Food and Beverage Services
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700 & Above Employee
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Senior Brand Manager
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Jun 2001 - May 2005
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Reckitt
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United Kingdom
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Manufacturing
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700 & Above Employee
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Brand Manager
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Aug 1998 - Jul 2001
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Education
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1996 - 1996
CIM | The Chartered Institute of Marketing
Brand management -
1988 - 1994
Moscow Steel And Alloys Institute
BS, Economics and Computer Science
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