Experience

• • prototyped, designed, and developed dashboards in Power BI • led cross-functional projects using advanced data modelling and analysis techniques • examined interpreted and reported results of analytical initiatives to support key category decisions



• • automated reports using Power Query and VBA • transformed, improved, and integrated data from many sources, depending on the business requirements • made large data sets more accessible, understandable, and usable • assisted with continuous improvements of forecasting • planned and implemented supply chain processes



• • used data to help inform decision-making • planned stock level for promoted items • forecasted, planned, and controlled marketing budget • identified business improvement opportunities • consulted B2B customers • optimised marketing activities. Developed a quantitative model to measure the efficiency of special price offers. Redesigned special price offers to improve cost efficiency.



• • analysed categories development and provided sales forecast • analysed user experience • reported key performance indicators, built reports using SQL queries • run DIY promotion project where I planned the marketing campaign, created campaign briefings, coordinated project activities with internal and external project team members, monitored and evaluated the results. I managed to triple the turnover compare to the previous DIY campaign.



• • consulted B2B customers • created presentations, reports and offers for internal and external client use • supported the management team



• • analysed data to support the category manager with selection, pricing and positioning of category products • analysed competitors • organised product advertising and promotional events • consulted B2B customers • developed category documents and records according to company policies