Ekaterina Ena

Marketing Director at Emerging Markets Group LLC (EMG)
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Contact Information
us****@****om
(386) 825-5501
Location
ES
Languages
  • English Full professional proficiency
  • Danish Limited working proficiency
  • Swedish Elementary proficiency
Skills

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Credentials

  • English language skills
    EF Education First
    May, 2022
    - Oct, 2024
  • Finance for Non-Financial Managers
    EY
    Dec, 2016
    - Oct, 2024

Experience

  • Emerging Markets Group LLC (EMG)
    • Marketing Director
      • Sep 2015 - Present

      • strategic planning and execution of marketing activities, budgeting and control of marketing expenses, verification of the business strategies SWOT analyses; • negotiations with possible clients on the needs and solutions, customer retention and customer satisfaction care • design and usability of website care; practical knowledge of Figma and Tilda • work on increasing website conversion by analyses and interaction with the target audience, use of segmentation tools (Word stat, Google trends), remarketing, content structuring; • contextual ads, banner ads, targeted advertising, purchase of articles and publications, etc.; • copywriting and editing texts for articles, alerts, ads, web-site and others • e-mail marketing (Mailchimp, Sendpulse), managing and fulfilling company`s mailing list; • participation in the conferences, making presentations at the events, moderation of the events, training internal spoke people for the conferences; • identifying and cooperation with the relevant Media; • developing and implementing effective communication strategies that build brand awareness; • planning and managing design, content, and production of all marketing materials; • creating and managing events, communication and joint marketing activities with partners and associations; • creation and maintaining of company`s knowledge-base, marketing support for all relevant departments. • increasing the transparency and awareness of employees; organization and full support of the internal events; • leading employment branding initiatives, such as e.g. participation in Career Fairs, e.g. ACCA Virtual Career Fair, giving presentations for the students at Labor Forum; • interaction with Universities and other relevant organizations to create pool of the next generation employees; • utilize various job posting platforms and channels, including social media and networking groups, to proactively engage with and attract a diverse pool of candidates.

  • Finpro
    • Software Development
    • Consultant
      • 2008 - 2014

      • market researches and feasibility studies; • partner searches and sales channel development; • event planning, project management and business advisory; • business valuation and business planning; • manage PR and Communications and Marketing activities • supporting diplomatic and high-level events • market researches and feasibility studies; • partner searches and sales channel development; • event planning, project management and business advisory; • business valuation and business planning; • manage PR and Communications and Marketing activities • supporting diplomatic and high-level events

  • Ministry of Foreign Affairs of Denmark
    • Denmark
    • International Affairs
    • 700 & Above Employee
    • Commercial Advisor
      • 2005 - 2008

      • market analyses and partner searches • project management, business advisory, business valuation, business planning • clarification of entry options for the Danish companies • supporting diplomatic and high-level events • market analyses and partner searches • project management, business advisory, business valuation, business planning • clarification of entry options for the Danish companies • supporting diplomatic and high-level events

  • Hempel A/S
    • Denmark
    • Chemical Manufacturing
    • 700 & Above Employee
    • Sales Coordinator
      • 2004 - 2005

      • Providing assistance to the customers • Creating marketing and advertising materials • Providing assistance to the customers • Creating marketing and advertising materials

Education

  • Saint Petersburg State University
    Bachelor's degree, Economics
    2002 - 2005
  • Saint Petersburg State University
    Specialist, Germanic Languages, Literatures, and Linguistics
    1999 - 2004

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