Ekaterina Benanou
International Account Manager at Open2Digital- Claim this Profile
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French Limited working proficiency
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Russian Native or bilingual proficiency
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English Full professional proficiency
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Bio
Experience
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Open2Digital
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France
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Public Relations and Communications Services
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1 - 100 Employee
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International Account Manager
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Aug 2022 - Present
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DIGITALIZM
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Russian Federation
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Advertising Services
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1 - 100 Employee
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Senior Account Manager
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May 2018 - Mar 2022
Building and maintaining strong, long-lasting client relationships. Maintaining day-to-day contact with clients, providing digital support and dealing with ad-hoc client requests. Realized Projects Social Media Management for the clients of the agency - Analysis, market research and strategic development to establish the positioning of the brand on social networks - Content management (planning of posts and management of the content creation team on social networks) - Reputational management; - Month and annual reports: traffic data from social networks to the website (GA), impressions and reach, engagement, competitive comparisons - Management of budgets and timings of the projects Web Project Management for the clients of the agency: - Market analysis, analysis of competing websites, identification of client's needs - Launching promotional campaigns for a specific event or goal (website launch, promo pages, BTL activations) - Handling all inquiries with the global teams of the clients Project Management of Omnichannel Marketing Campaigns for clients: - Preparation of a project estimate, budget management - Creative idea development - Briefing the design team on the preparation of layouts for placement in retail outlets - Team management of the development of a website - Setting up Google Analytics counters, setting up Google Analytics goals, generating custom campaign parameters for advertising URLs (UTM Codes) - Managing the team of moderators working with the feedback on the platform - Weekly reports Show less
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Mail.ru Group
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Russian Federation
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Software Development
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700 & Above Employee
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Partnership Manager
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Feb 2011 - Dec 2017
Full management of the corporate website (corp.mail.ru) of the company: -Working in the admin panel (WordPress) -Traffic analysis on the website (GA, Yandex) -Setting tasks to developers, copywriters, designers. Selection and editing of photos/pictures for the website -Regular report on website’s reports Public Relations: - Working with journalistic databases (SugarCRM) - Composing and sending out press releases to journalistic databases - Carrying out tender procedures when choosing an agency (PR services, SMM services etc.) - Social Media Management, publishing news in corporate Blog Site - Interacting with foreign PR agencies (from Spain, Italy, India, USA, Israel, Turkey, Vietnam) to facilitate promotion of company’s products - Annual budget planning for PR department. Budget allocation, balance control (SAP Logon) Show less
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Education
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Russian State Social University
Master’s Degree in Information Technology, Technosphere Safety and Environmental Engineering