Experience

excelerate Digital

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Strategist

  • Aug 2018 - Present

  ♦ 2020 McClatchy Chairman's Award Winner♦ Developed comprehensive digital marketing strategies for local and regional businesses ♦ Created ROI calculators and tracking forms to help marketing managers determine effectiveness of their digital media mix♦ Educated local business owners and marketing managers on how to best buy and track digital ads♦ Translated complex digital concepts and language into terms that clients can understand clearly ♦ Advocated for product development that improves results for clients ♦ Modeled effective communication skills, both internally and externally for speedy issue resolution ♦ Never stopped learning



Sinclair Broadcast Group

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Digital Sales Manager

  • Apr 2014 - Aug 2018

  ♦ Created strong relationships with clients by developing trust & respect through thorough management & communication of digital campaigns ♦ Advised clients on best strategy to achieve marketing goals with digital advertising ♦ Effectively presented proposals based on in-depth review & analysis of client properties ♦ Advocated for product development that improves results for clients ♦ Grew Toledo sales revenue by 300% over 2 years ♦ Grew Myrtle Beach sales revenue from $600k to $1 mil ♦ Motivated two sales forces through training on digital products & competitive advantages ♦ Modeled strong sales/communication skills with clients ♦ Maintained a high level of communication with all station & corporate management, sales staff & vendors ♦ Researched industry articles to help support sales messages



WPTA

• United States

• Interactive Web & Social Media Producer

  • Feb 2013 - Apr 2014

  ♦ Write compelling web stories that enhance the coverage of on-air broadcasts ♦ Monitor website clicks and manage coverage that the audience reads most to improve sales values for digital advertisements ♦ Utilize social media platforms and interactive integration to encourage a loyal viewer-base, positive perception of the station, and click-throughs ♦ Organize comprehensive reports for management that reflect the progress of new website initiatives



Barlow Strategic Sales & Marketing

• Construction
• 1 - 100 Employee

• Marketing Coordinator/Social Media Specialist

  • May 2011 - Feb 2013

  ♦ Coordinated various marketing projects including social media initiatives, promotional sales programs, relations with trade press, print advertisements & other collateral materials ♦ Organized various research & report materials including trade show research & planning, social media maintenance reports, new client research & public relations coverage databases ♦ Designed various marketing projects including advertisements, brochures, coupons, sales sheets, specification sheets & logos



Family Video

• United States
• Retail
• 700 & Above Employee

• Assistant Manager

  • Jul 2010 - May 2011

  ♦ Motivated/Trained other employees ♦ Performed daily inventory bookkeeping ♦ Managed daily operations task list ♦ Updated visual marketing materials



Fort Wayne TinCaps

• United States
• Spectator Sports
• 1 - 100 Employee

• Broadcast Producer

  • Apr 2009 - Sep 2010

  ♦ Produced live state-wide broadcast♦ Directed/Produced content♦ Designed/Operated graphics package♦Monitored commercial use



Muncie Civic Theatre

• United States
• Performing Arts
• 1 - 100 Employee

• Box Office Manager

  • May 2007 - Feb 2009

  ♦ Managed 8 Box Office employees♦ Implemented Box Office policies and procedures♦ Designed comprehensive database of patron and volunteer information♦ Coordinated technical crew for production♦ Conceptualized organization of costume stock♦ Designed graphic promotion flyers for productions♦ Created subscription letters to promote and sell subscriptions for next season



MacHaydn Theatre

• United States

• Costume Shop Manager

  • May 2008 - Jul 2008

  ♦ Supervised 4 technicians♦ Produced original costumes every 2 weeks♦Maintained professionalism in high stress environment