Experience

Fortune Indonesia Tbk

• Indonesia
• Advertising Services
• 1 - 100 Employee

• Innovation & Business Development (IBD) Director

  • Aug 2015 - Present

  Position: Innovation & Business Development (iBD) Director. Reporting directly to Chief Executive Officer (CEO) of Fortune Indonesia Tbk Responsible for Strategic New Business Development and Promoting, Encouraging & Facilitating Innovative & Creative ideas in approaching a problem and finding the solution for clients such as BCA E-Banking, Bank BNI, Jiwasraya Insurance, Daihatsu Astra Motor, Astra Honda Motor, Wuling Motors, Astra Otoparts, Gatsby & Pixy (Mandom) to name a few. Also in charge of Marketing Communications & Corporate Communications for Fortune Indonesia including Website/ SEO/SEM/ Social Media Management, CSR Management & Relevant Respectable / Reputable Award Participation. Show less



Grey Worldwide Indonesia

• Jakarta, Indonesia

• Client Service Director

  • Feb 2010 - Jul 2015

  Position: Client Service Director → Reporting directly to President Director Responsible for the New Business Development, overall strategic account/ brand management/ brand activation and accountability of client(s)/ account(s) assigned (such as Astra Honda Motor, Toyota Astra Motor, Mitshubishi, BCA E-Banking, Bank Mandiri Credit Card, CIMB Niaga Corporate, BAT, GSK, Wyeth, P&G, and Telkom) assisted by 1 Account Director, 3 Account Managers and 6 Account Executives. Position: Client Service Director → Reporting directly to President Director Responsible for the New Business Development, overall strategic account/ brand management/ brand activation and accountability of client(s)/ account(s) assigned (such as Astra Honda Motor, Toyota Astra Motor, Mitshubishi, BCA E-Banking, Bank Mandiri Credit Card, CIMB Niaga Corporate, BAT, GSK, Wyeth, P&G, and Telkom) assisted by 1 Account Director, 3 Account Managers and 6 Account Executives.



Star AnTv

• Jakarta, Indonesia

• General Manager Sales Marketing

  • May 2006 - Jan 2010

  Reporting directly to Sales & Marketing Director Responsible for generating sales & developing new business from tailor-made integrated solution e.g. blocking time, built-in programs and sponsorship programs (corporate package long term deals) supported by sales and marketing team members with an annual target of Rp. 150 billion in sales revenue Reporting directly to Sales & Marketing Director Responsible for generating sales & developing new business from tailor-made integrated solution e.g. blocking time, built-in programs and sponsorship programs (corporate package long term deals) supported by sales and marketing team members with an annual target of Rp. 150 billion in sales revenue



PT. Indocare Citrapasific

• 1 - 100 Employee

• Senior Vice President Marketing

  • Feb 2004 - Apr 2006

  As a Board Of Directors (BOD) member, I reported directly to the President Director. Primarily responsible for overseeing 2 marketing-related SBU’s & 1 supporting division, namely PT. Totalcare Nutraceuticals (a subsidiary company selling OTC brands/products such as Holisticare Ester C, Blackmores/ Australia, Nutracares as well as ethical products), PT. Multicare Mitra Sejahtera (an MLM subsidiary company selling Health Foods/Multivitamins & Beauty/Personal Care with almost 40 products range) and Matcom division (in house marketing communications supporting division). Main task is to set strategic conceptual & operational marketing management direction, controlling the implementation & results (incl. sales operation, P/L statement, budget effectiveness/productivity etc), customer/consumer service management (through Totalcare & Multicare SBU’s), new business opportunities while promotion/advertising/ corporate PR strategy & implementation as well as market research done through Matcom division. Indocare’s sales turn over is approx. Rp. 120 billion (in 2004) with average business growth of 20% and gross profit margin of 30-50% Totalcare alone has 12 representative offices across Indonesia (with over 40 staffs & 120 SPG’s) Multicare has 30 staffs and 2 rep. offices in Indonesia Matcomm employs 10 staffs. Show less



Hakuhodo International Indonesia

• Indonesia
• Advertising Services
• 1 - 100 Employee

• Group Account Director

  • Mar 2000 - Jan 2004

  As Group Account Director reporting directly to President Director (Expatriate Technical Advisor) Fully involved in opening Hakuhodo Office in Indonesia and develop initial Hakuhodo’s operation & new business in Indonesia Working together with Hakuhodo Japan & Hakuhodo Regional office in Bangkok in establishing business relationship with Hakuhodo clients in Indonesia and acquiring some principal accounts such Kao skin care products, Panasonic Electronics & Battery, Nissan Automobile, Honda Corporate Campaign, Suzuki Motors to name a few. Supervising 1 Account Director, 1 Account Manager and 3 Account Executives plus 1 Secretary in the Client Service Department. Show less



Herbalife International Inc

• Jakarta, Indonesia

• Senior Distributor Relation & Sales Manager

  • Sep 1997 - Feb 2000

  As a Senior Distributor Relations & Sales Manager reporting to Country (General) Manager & Regional Director in Hong Kong & Tokyo Involved in the establishment of a new opening Herbalife Office in Jakarta, Indonesia. Herbalife HQ is in Los Angeles (US) with annual sales of US$ 8 billion (selling a wide range of nutritional/ food supplement & beauty care products) and strong existence in more than 60 countries worldwide. Built and established sales revenue of 50 billion rupiahs in the first year of Herbalife operation in Indonesia. Acquired and maintained a relationship with 43,000 customers/ independent distributors in the first year of operation. This responsibility includes conducting satisfaction surveys, planning and executing sales & training events, customer/distributor complaints & rule violations handling, distributors administrative data maintenance, sales order (from walk-in counter/fax/phone/internet) & delivery management, new products proposal, and making report & analysis on sales/market/competition. Supervised and trained 13 staffs (incl. 1 secretary) Show less



PT Frisian Flag Indonesia

• Indonesia
• Manufacturing
• 700 & Above Employee

• Group Product Manager

  • Apr 1993 - May 1995

  Product Group Manager  Reporting to Marketing Director Lead cross-functional marketing team members for Sweetened Condensed Milk (SCM) leading brand in Indonesia. Supervise directly 3 staffs Increased the sales turnover from 150 billion rupiahs to 200 billion rupiahs per year making the brand (Susu Bendera) as the market leader in the category (SCM) Product Group Manager  Reporting to Marketing Director Lead cross-functional marketing team members for Sweetened Condensed Milk (SCM) leading brand in Indonesia. Supervise directly 3 staffs Increased the sales turnover from 150 billion rupiahs to 200 billion rupiahs per year making the brand (Susu Bendera) as the market leader in the category (SCM)



Lowe Indonesia

• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Oct 1989 - Feb 1993

  Position: Account Manager  Reporting to Account Director For more than 2 decades Lowe Lintas has been the most respected and number one advertising company in Indonesia with more than Rp. 2 billion annual billings. The main responsibility was assisting the Account Director to develop and implement advertising/promotional proposals for clients. Deeply involved in Account/Brand Management of client products (e.g. Brisk/Unilever, Vim/Unilever, Daihatsu/Astra International, Bir Bintang/Heineken Beers, and Gudang Garam corporate & cigarettes). Show less