Director de marketing

• Jan 2023 - Present

Senior trade marketing - Digital Marketing manager

• Jan 2020 - Dec 2022

I ́m in charge of the customer Loyalty programs In Spain, and I have recently assumed the position of Digital marketing specialist as well. I ́m in charge of the customer Loyalty programs In Spain, and I have recently assumed the position of Digital marketing specialist as well.

Marketing Manager

• Feb 2019 - Feb 2020

Corporate branding and service Go-to-market manager. Identify market opportunities, design strategies and build projects for the company team members. Corporate branding and service Go-to-market manager. Identify market opportunities, design strategies and build projects for the company team members.

Business developer consultant

• Nov 2017 - Feb 2019

Analysis and search of new business opportunities. Commercial alliances aimed at incremental strategy of the product / service of the companies. Strategic and marketing plan, market research. Rebranding or brand creation. Organization of commercial departments (CRM, KPI, Business Intelligence). Review of the communication plan and advertising pieces, positioning, value proposal and support material for commercial departments. Analysis and search of new business opportunities. Commercial alliances aimed at incremental strategy of the product / service of the companies. Strategic and marketing plan, market research. Rebranding or brand creation. Organization of commercial departments (CRM, KPI, Business Intelligence). Review of the communication plan and advertising pieces, positioning, value proposal and support material for commercial departments.

Sales & Marketing Manager

• May 2015 - Oct 2017

Development of strategic and marketing plans with the aim of achieving growth and a new position within the Facility Services sector for the company. In order to change the sales department towards a more proactive attitude, creation of crm and kpi protocols through advanced business intelligence techniques. Leading sales department and managing Key account stakeholders. Development of strategic and marketing plans with the aim of achieving growth and a new position within the Facility Services sector for the company. In order to change the sales department towards a more proactive attitude, creation of crm and kpi protocols through advanced business intelligence techniques. Leading sales department and managing Key account stakeholders.

Business Development Marketing Manager

• Nov 2013 - May 2015

New business development, market search and definitión of value proposition for the company. Leading of inside sales team, definition and metrics of sales techniques reporting the CEO. New business development, market search and definitión of value proposition for the company. Leading of inside sales team, definition and metrics of sales techniques reporting the CEO.

Marketing Director

• 2005 - 2012

Responsible for the creation of the Reference Teknikalia brand for new business opportunities, markets and products. In two years, the brand positioned as a national leader in the sector of aesthetic/medical devices. Our business model was exported to 14 countries. Responsible for the creation of the Reference Teknikalia brand for new business opportunities, markets and products. In two years, the brand positioned as a national leader in the sector of aesthetic/medical devices. Our business model was exported to 14 countries.

Creative Copywriter

• Jun 2001 - 2005

Scripts and advertising campaigns for several brands, corporate videos, and content creation for the EITB regional television. Scripts and advertising campaigns for several brands, corporate videos, and content creation for the EITB regional television.