Experience

ODN Digital Services

• India
• Advertising Services
• 100 - 200 Employee

• Account Manager | Business Development

  • Aug 2021 - Present

  -Brand content strategy management for e-commerce portals including a few core website. -Ideation with the catalogue content custodians for the clients /brands, discussing briefs and generating an atmosphere that brings out the best in the internal teams leading to great outcomes. -Liaising with and acting as the link between the client and the teams, by maintaining a regular communication channel. -Meeting/discussing with clients/ brands to understand their catalogue & creative content and e-commerce requirements and communicating the same to the team. -Working with the team to conceptualise content strategies that meet the brand's brief, ensuring best practises for content for conversions. -Planing and implementing content updation and going live strategies for brands. -Presenting content ideas and budgets to the brands. Along with ensuring the company’s P&L. -Ensuring that communication flows effectively within the team working on the account. -Managing the timelines and commitments to ensure seamless deliveries. -Building continuous and sustainable relationships with brands. Upselling and encouraging them for enhancement of catalogues keeping industry standards. -Managing the team in meeting sales targets and onboarding new vendors. Fishing for new vendors in the market with a strategic plan. -Going live with the brand's collections within timelines before launches and/or sale periods to maximise the sales for them. Listing and uploading content with highest possible content score. -Some of the brands onboarded and managed: ABFRL, TTK Prestige, M&S, FabIndia, Guess, Janasya, Noon.com, Mensa Brands, MTR, Westbury, Kleio, The Collective, Saaki, Canatabil, Hero Moto, Allen Solly, Vanhuesen Turkey Hill, HRX, Psyna Tex, The Ethnic Co. Oh So Fly, Rupa, Siah, Valbone, Woodreams, Trase, and more. Show less



Self-employed

• New Delhi, Delhi, India

• Trading & Manufacturing

  • Jun 2019 - Jul 2021

  -Developing a data base for brands requiring fabrics for new developments. Mapping their needs and souring for same in the market. -Supporting small and medium scale brands in manufacturing stocks within extremely tight timelines. -Supporting vendors in manufacturing new developments at sustainable costs. -Sourcing trims and other accessories for completion of ensemble. -Day-to-day updating the client's about new fabrics, trims in the market. -Understanding a brand's requirements and their development process for sustainable and cost effective practises. -Enabling small scale manufactures for sustainable growth. Educating them with market trends. -Managing and monetising the same during the Covid Period. Show less



Payal Pratap

• Faridabad Area, India

• Retail and Online Merchandiser

  • Oct 2018 - May 2019

  -Strategising, planning and allocation of stock. -Forecast and managing effective reporting to ensure never out of stock on items. -Liaising with stores and retail management/retail operations on store inventory issues (flagship and third-party stores). -Controlling store stock levels based on forecasts for the season. -Monitoring slow sellers and suggesting action where necessary, -Propose retail price markdowns when required. -Working closely with VM and store managers in any stock movement/opportunities, working with marketing, retail and E-Commerce teams to ensure that the product offer and stock holding is aligned with planned marketing/promotional activity so that these opportunities can be maximised,. -Maintaining weekly reports and seasonal product launch charts. Show less



Zee Media Corporation Limited

• India
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Associate Stylist

  • May 2017 - Jul 2017

  -Strategic planning of media production with the brand managers. -Advising on dynamic styling for visuals. -Sourcing clothing, fabrics, accessories, makeup and more to facilitate a wardrobe. -Coordinating with photographers, makeup artists, hair stylists, and other industry professionals in order to develop comprehensive looks for clients. -Developing exclusive, creative, and unconventional designs. -Organising the wardrobes and outfits designed for a photo shoot or event. -Sourcing and planning for necessary props and accessories. -Keeping track of current, developing, and changing regional and global trends in fashion and design.- -Adapting to the client’s own interests in colour, style, and shape. -Developing new factors and objectives in accordance with market trends. -Team management for all shoots. -Strategising plan of action keeping brand identities and trend in mind. Show less



White shrub pvt ltd

• New Delhi Area, India

• Contract Fashion Designer

  • Apr 2017 - Apr 2017



Cascade Enterprise

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Assistant Buying Merchandiser

  • Jun 2016 - Feb 2017

  -Assisting the international buyer (German & Swedish) with the selection of the right product mix. -Ensuring products are manufactured at the right time, to specification and at the best quality. -Executing regular quality check with the manufacturers. -Maintaining a track of the process throughout the production. -Negotiating with vendors and building positive, long-term relationships. -Researching new suppliers and making recommendations to the buyer. -Planning, monitoring and maintaining suitable shipment. -Encouraging buyers to come up with new more designs and products. Show less



Veeras

• Mumbai Area, India

• Intern

  • Jan 2015 - Jan 2015

  Costume Stylist Costume Stylist



Lyallpur Uniforms Pvt. Ltd.

• Noida Area, India

• Part time Designer and Merchandiser

  • Nov 2013 - Nov 2014

  -Handling the entire garment activities in apparel sourcing and production for various school uniforms. -Developing photo fits for age groups of 3-18 years. -Coordination with the production manager in order to meet the shipment within TAT. -Planning and developing merchandising strategies that balance vendor’s expectations and the company’s objectives. -Monitor stock movement and consider markdowns, promotions, price changes, clear-outs, etc. -Running an agile supply chain to minimise the wastage every season. -Collaborate with vendors, suppliers, distributors, and analysts to negotiate prices, quantities, and timescales. Show less



Satya Paul

• India
• Retail Apparel and Fashion
• 1 - 100 Employee

• Intern

  • Jul 2013 - Jul 2013