Director of Marketing And Business Development

• 2022 - Present

Marketing Manager

• 2020 - 2022

I researched customer behavior in my marketing manager role to identify market opportunities. Design and implement multi-channel marketing campaigns, creating engaging digital content for every buying cycle stage. I plan and execute physical and virtual events to support sales strategies and establish a content plan for all digital marketing collateral. Spreadhead production of presentations, emails, sales materials, and various resource documents for internal and external use. I oversaw SEO… Show more I researched customer behavior in my marketing manager role to identify market opportunities. Design and implement multi-channel marketing campaigns, creating engaging digital content for every buying cycle stage. I plan and execute physical and virtual events to support sales strategies and establish a content plan for all digital marketing collateral. Spreadhead production of presentations, emails, sales materials, and various resource documents for internal and external use. I oversaw SEO and PPC strategy and social media marketing efforts, analyzing performance metrics and tracking analytics to optimize marketing strategies continually. • Tracked and analyzed campaign performance data to optimize strategies. Exceeded lead generation goals by 25% in 2020. • Created new website content, including press releases, case studies, and thought leadership articles. Implemented SEO best practices which improved organic traffic by 30%.

Member Board of Directors, Marketing

• Aug 2023 - Present

Marketing Consultant

• 2017 - 2021

As a marketing consultant, I focused on crafting impactful strategies to increase web traffic through digital sales and marketing techniques. This involved providing valuable insights and consultation on social media campaigns, graphics, and overall online marketing efforts. Additionally, oversaw brand management strategies and managed clients' social media presence on various platforms to maintain a consistent brand representation. Collaborated with external agencies for search engine… Show more As a marketing consultant, I focused on crafting impactful strategies to increase web traffic through digital sales and marketing techniques. This involved providing valuable insights and consultation on social media campaigns, graphics, and overall online marketing efforts. Additionally, oversaw brand management strategies and managed clients' social media presence on various platforms to maintain a consistent brand representation. Collaborated with external agencies for search engine marketing and optimization, analyzing key analytics to measure progress and campaign success. Show less As a marketing consultant, I focused on crafting impactful strategies to increase web traffic through digital sales and marketing techniques. This involved providing valuable insights and consultation on social media campaigns, graphics, and overall online marketing efforts. Additionally, oversaw brand management strategies and managed clients' social media presence on various platforms to maintain a consistent brand representation. Collaborated with external agencies for search engine… Show more As a marketing consultant, I focused on crafting impactful strategies to increase web traffic through digital sales and marketing techniques. This involved providing valuable insights and consultation on social media campaigns, graphics, and overall online marketing efforts. Additionally, oversaw brand management strategies and managed clients' social media presence on various platforms to maintain a consistent brand representation. Collaborated with external agencies for search engine marketing and optimization, analyzing key analytics to measure progress and campaign success. Show less

Digital Marketing Manager

• 2016 - 2018

As the Digital Marketing Manager, I split my efforts and focus between the brands SWISSGEAR and Backpacks.com. Key responsibilities for both brands were developing and implementing digital marketing strategies, social media channels, budget management and reconciliation, collaborating and managing an internal marketing team and external vendors, influencer marketing, and aligning marketing efforts with sales objectives. • Increased marketing influenced revenue for the SWISSGEAR brand by… Show more As the Digital Marketing Manager, I split my efforts and focus between the brands SWISSGEAR and Backpacks.com. Key responsibilities for both brands were developing and implementing digital marketing strategies, social media channels, budget management and reconciliation, collaborating and managing an internal marketing team and external vendors, influencer marketing, and aligning marketing efforts with sales objectives. • Increased marketing influenced revenue for the SWISSGEAR brand by 20% through Google Ads and Facebook Advertising, surpassing goals by 10%. • Established brand authenticity through digital strategy & influencer marketing campaigns, increasing social following on Instagram by 25% for the SWISSGEAR brand. • Achieved a 30% increase in marketing-influenced revenue for the Backpacks.com brand, surpassing our initial goals by an impressive 20%. • Effectively cultivated brand following through strategic digital initiatives and influencer marketing campaigns, resulting in a 40% surge in the Backpacks.com brand's Instagram following. Skills: Digital Marketing Strategy, SEO and SEM Management, PPC Campaign Optimization, Email Marketing Automation, Social Media Marketing, Data Analytics and Insights, Website Development and Content Management, Project Management, Team Leadership and Collaboration, Brand Development and Awareness Show less As the Digital Marketing Manager, I split my efforts and focus between the brands SWISSGEAR and Backpacks.com. Key responsibilities for both brands were developing and implementing digital marketing strategies, social media channels, budget management and reconciliation, collaborating and managing an internal marketing team and external vendors, influencer marketing, and aligning marketing efforts with sales objectives. • Increased marketing influenced revenue for the SWISSGEAR brand by… Show more As the Digital Marketing Manager, I split my efforts and focus between the brands SWISSGEAR and Backpacks.com. Key responsibilities for both brands were developing and implementing digital marketing strategies, social media channels, budget management and reconciliation, collaborating and managing an internal marketing team and external vendors, influencer marketing, and aligning marketing efforts with sales objectives. • Increased marketing influenced revenue for the SWISSGEAR brand by 20% through Google Ads and Facebook Advertising, surpassing goals by 10%. • Established brand authenticity through digital strategy & influencer marketing campaigns, increasing social following on Instagram by 25% for the SWISSGEAR brand. • Achieved a 30% increase in marketing-influenced revenue for the Backpacks.com brand, surpassing our initial goals by an impressive 20%. • Effectively cultivated brand following through strategic digital initiatives and influencer marketing campaigns, resulting in a 40% surge in the Backpacks.com brand's Instagram following. Skills: Digital Marketing Strategy, SEO and SEM Management, PPC Campaign Optimization, Email Marketing Automation, Social Media Marketing, Data Analytics and Insights, Website Development and Content Management, Project Management, Team Leadership and Collaboration, Brand Development and Awareness Show less

Social Media Manager

• 2014 - 2016

Oversaw developing and deploying strategic social marketing plans, designing and launching effective campaigns, curating engaging content to reach targeted audiences, and managing publishing accounts, which involved monitoring, listening, and establishing a solid social reputation. Manage varying projects, overseeing the development of various marketing assets for social media, web, digital platforms, events, and merchandise. Meticulously analyzed, reviewed, and reported on the effectiveness of… Show more Oversaw developing and deploying strategic social marketing plans, designing and launching effective campaigns, curating engaging content to reach targeted audiences, and managing publishing accounts, which involved monitoring, listening, and establishing a solid social reputation. Manage varying projects, overseeing the development of various marketing assets for social media, web, digital platforms, events, and merchandise. Meticulously analyzed, reviewed, and reported on the effectiveness of campaigns, executing Pay-Per-Click (PPC) ads, social media ads, and provided valuable SEO recommendations to enhance their online performance. • Birthed the concept for Broward College’s “I Can” campaign to engage with current and prospective students and increase enrollment. The campaign debuted across traditional and digital platforms, with a significant spike in student enrollment. • Established Pay-Per-Click (PPC) department and created processes which led to an increase in website traffic by 30%. • Grew followers by 30% YoY through compelling content and paid promotion. • Oversaw and reconciled a budget of $200,000 for social media advertising campaigns. Show less Oversaw developing and deploying strategic social marketing plans, designing and launching effective campaigns, curating engaging content to reach targeted audiences, and managing publishing accounts, which involved monitoring, listening, and establishing a solid social reputation. Manage varying projects, overseeing the development of various marketing assets for social media, web, digital platforms, events, and merchandise. Meticulously analyzed, reviewed, and reported on the effectiveness of… Show more Oversaw developing and deploying strategic social marketing plans, designing and launching effective campaigns, curating engaging content to reach targeted audiences, and managing publishing accounts, which involved monitoring, listening, and establishing a solid social reputation. Manage varying projects, overseeing the development of various marketing assets for social media, web, digital platforms, events, and merchandise. Meticulously analyzed, reviewed, and reported on the effectiveness of campaigns, executing Pay-Per-Click (PPC) ads, social media ads, and provided valuable SEO recommendations to enhance their online performance. • Birthed the concept for Broward College’s “I Can” campaign to engage with current and prospective students and increase enrollment. The campaign debuted across traditional and digital platforms, with a significant spike in student enrollment. • Established Pay-Per-Click (PPC) department and created processes which led to an increase in website traffic by 30%. • Grew followers by 30% YoY through compelling content and paid promotion. • Oversaw and reconciled a budget of $200,000 for social media advertising campaigns. Show less

Account Analyst

• 2013 - 2014

As an Account Analyst, I researched companies and industries, preparing insightful reports for client presentations. I successfully establish and nurture relationships with bloggers across diverse interests through proactive outreach efforts to help penetrate their market online through content marketing. I took charge of Facebook management and social media strategy for multiple companies, executing sponsored social media ads on platforms such as Facebook, Twitter, and LinkedIn. I actively… Show more As an Account Analyst, I researched companies and industries, preparing insightful reports for client presentations. I successfully establish and nurture relationships with bloggers across diverse interests through proactive outreach efforts to help penetrate their market online through content marketing. I took charge of Facebook management and social media strategy for multiple companies, executing sponsored social media ads on platforms such as Facebook, Twitter, and LinkedIn. I actively contributed to developing and placing Pay-Per-Click (PPC) campaigns in the Latin market using Google Ads. • Contributed to Wacom's Pay-Per-Click campaigns targeting the South American market by analyzing market trends, refining keyword strategies, and optimizing ad placements, which led to a 5% increase in sales. • By creating engaging and valuable content, I successfully captured the interest of our target audience, resulting in a remarkable 30% increase in site traffic. Show less As an Account Analyst, I researched companies and industries, preparing insightful reports for client presentations. I successfully establish and nurture relationships with bloggers across diverse interests through proactive outreach efforts to help penetrate their market online through content marketing. I took charge of Facebook management and social media strategy for multiple companies, executing sponsored social media ads on platforms such as Facebook, Twitter, and LinkedIn. I actively… Show more As an Account Analyst, I researched companies and industries, preparing insightful reports for client presentations. I successfully establish and nurture relationships with bloggers across diverse interests through proactive outreach efforts to help penetrate their market online through content marketing. I took charge of Facebook management and social media strategy for multiple companies, executing sponsored social media ads on platforms such as Facebook, Twitter, and LinkedIn. I actively contributed to developing and placing Pay-Per-Click (PPC) campaigns in the Latin market using Google Ads. • Contributed to Wacom's Pay-Per-Click campaigns targeting the South American market by analyzing market trends, refining keyword strategies, and optimizing ad placements, which led to a 5% increase in sales. • By creating engaging and valuable content, I successfully captured the interest of our target audience, resulting in a remarkable 30% increase in site traffic. Show less

Marketing & Outreach Coordinator, Temp

• 2012 - 2013

International Women's Forum (IWF) Roster Production Assistant • Managed and supervised the creation of a member directory of 6,000 members in 64 countries • Researched influential women in foreign countries, developing a report of findings • Communicated with leaders of the national and international forums • Assisted in preparation of off-site global conferences creating staging guides and speaker bios • Assisted business manager with administrative duties and… Show more International Women's Forum (IWF) Roster Production Assistant • Managed and supervised the creation of a member directory of 6,000 members in 64 countries • Researched influential women in foreign countries, developing a report of findings • Communicated with leaders of the national and international forums • Assisted in preparation of off-site global conferences creating staging guides and speaker bios • Assisted business manager with administrative duties and operations • Accurately and consistently entered member information into the database • Developed and submitted social media and new media proposals Certified Financial Planners Board (CFP Board) Consumer Outreach Coordinator • Provide general support to the Financial Planning Days (FPD) project manager. • Manage the national and local Web pages with registration for consumers and financial planners interested in participating in FPD. • Support the project communications by coordinating email blasts and follow up communications to consumers and financial planners. • Participate in regular conference calls with local steering committees and the national project management team responsible for FPD implementation. • Collaborate with staff from multiple departments and outside organizations to ensure successful execution of the FPD project. • Research and implement social media strategies, draft and assist with social media campaigns to target specific niche consumers. Show less International Women's Forum (IWF) Roster Production Assistant • Managed and supervised the creation of a member directory of 6,000 members in 64 countries • Researched influential women in foreign countries, developing a report of findings • Communicated with leaders of the national and international forums • Assisted in preparation of off-site global conferences creating staging guides and speaker bios • Assisted business manager with administrative duties and… Show more International Women's Forum (IWF) Roster Production Assistant • Managed and supervised the creation of a member directory of 6,000 members in 64 countries • Researched influential women in foreign countries, developing a report of findings • Communicated with leaders of the national and international forums • Assisted in preparation of off-site global conferences creating staging guides and speaker bios • Assisted business manager with administrative duties and operations • Accurately and consistently entered member information into the database • Developed and submitted social media and new media proposals Certified Financial Planners Board (CFP Board) Consumer Outreach Coordinator • Provide general support to the Financial Planning Days (FPD) project manager. • Manage the national and local Web pages with registration for consumers and financial planners interested in participating in FPD. • Support the project communications by coordinating email blasts and follow up communications to consumers and financial planners. • Participate in regular conference calls with local steering committees and the national project management team responsible for FPD implementation. • Collaborate with staff from multiple departments and outside organizations to ensure successful execution of the FPD project. • Research and implement social media strategies, draft and assist with social media campaigns to target specific niche consumers. Show less

Event Planning Intern

• Sep 2011 - Jan 2012

• Created and developed social media and marketing campaigns for a conference that transpired locally • Initiated and coordinated a social event with the sponsor and supporter of the conference • Designed flyers and promotional materials used to promote the social event held at conference • Created and developed social media and marketing campaigns for a conference that transpired locally • Initiated and coordinated a social event with the sponsor and supporter of the conference • Designed flyers and promotional materials used to promote the social event held at conference

Communications Intern

• 2011 - 2012

• Supervised and coordinated photo shoots, oversaw non-profit efforts, created and maintained vendor relationships • Prompted effective benchmarks for measuring the impact of social media programs, analyzed, reviewed, and reported on effectiveness of campaigns in an effort to maximize results • Encouraged presence in social networking sites including Facebook, Twitter, and other similar community sites, posted on relevant blogs, and seeded content into social applications as… Show more • Supervised and coordinated photo shoots, oversaw non-profit efforts, created and maintained vendor relationships • Prompted effective benchmarks for measuring the impact of social media programs, analyzed, reviewed, and reported on effectiveness of campaigns in an effort to maximize results • Encouraged presence in social networking sites including Facebook, Twitter, and other similar community sites, posted on relevant blogs, and seeded content into social applications as needed • Planned and directed advertising, public relations, and promotional campaigns and strategies that represented the company brand, served as spokesperson during events and shoots, and worked to develop and implemented strategic business plans Show less • Supervised and coordinated photo shoots, oversaw non-profit efforts, created and maintained vendor relationships • Prompted effective benchmarks for measuring the impact of social media programs, analyzed, reviewed, and reported on effectiveness of campaigns in an effort to maximize results • Encouraged presence in social networking sites including Facebook, Twitter, and other similar community sites, posted on relevant blogs, and seeded content into social applications as… Show more • Supervised and coordinated photo shoots, oversaw non-profit efforts, created and maintained vendor relationships • Prompted effective benchmarks for measuring the impact of social media programs, analyzed, reviewed, and reported on effectiveness of campaigns in an effort to maximize results • Encouraged presence in social networking sites including Facebook, Twitter, and other similar community sites, posted on relevant blogs, and seeded content into social applications as needed • Planned and directed advertising, public relations, and promotional campaigns and strategies that represented the company brand, served as spokesperson during events and shoots, and worked to develop and implemented strategic business plans Show less

Public Relations Intern

• Jan 2011 - May 2011

• Managed overall office operations: phones, office supplies, mail services, scheduling • Researched background information on a deadline. • Maintained contacts and responded to inquiries. • Composed media lists for top-rated public affairs firm • Participated and supported client-related activities • Created and edited newsletters articles, direct communication tools, and website copies • Assisted in follow-up calls and event planning • Produced client-related newsletters,… Show more • Managed overall office operations: phones, office supplies, mail services, scheduling • Researched background information on a deadline. • Maintained contacts and responded to inquiries. • Composed media lists for top-rated public affairs firm • Participated and supported client-related activities • Created and edited newsletters articles, direct communication tools, and website copies • Assisted in follow-up calls and event planning • Produced client-related newsletters, scripts and video advertisements Show less • Managed overall office operations: phones, office supplies, mail services, scheduling • Researched background information on a deadline. • Maintained contacts and responded to inquiries. • Composed media lists for top-rated public affairs firm • Participated and supported client-related activities • Created and edited newsletters articles, direct communication tools, and website copies • Assisted in follow-up calls and event planning • Produced client-related newsletters,… Show more • Managed overall office operations: phones, office supplies, mail services, scheduling • Researched background information on a deadline. • Maintained contacts and responded to inquiries. • Composed media lists for top-rated public affairs firm • Participated and supported client-related activities • Created and edited newsletters articles, direct communication tools, and website copies • Assisted in follow-up calls and event planning • Produced client-related newsletters, scripts and video advertisements Show less

Associate Intern

• 2011 - 2011

• Drafted and distributed press releases, media advisories, and public service announcements and wrote pitch letters, documented press coverage, and conducted media pitch calls • Created and edited newsletter articles, direct communication tools, and wrote website copies • Developed media databases, media lists, and used media outlet software, implemented and actively used 7-8 social networks with online marketing tools using AdWords • Organized and promoted 3-4 events simultaneously… Show more • Drafted and distributed press releases, media advisories, and public service announcements and wrote pitch letters, documented press coverage, and conducted media pitch calls • Created and edited newsletter articles, direct communication tools, and wrote website copies • Developed media databases, media lists, and used media outlet software, implemented and actively used 7-8 social networks with online marketing tools using AdWords • Organized and promoted 3-4 events simultaneously • Produced client-related newsletters, scripts and video advertisements Show less • Drafted and distributed press releases, media advisories, and public service announcements and wrote pitch letters, documented press coverage, and conducted media pitch calls • Created and edited newsletter articles, direct communication tools, and wrote website copies • Developed media databases, media lists, and used media outlet software, implemented and actively used 7-8 social networks with online marketing tools using AdWords • Organized and promoted 3-4 events simultaneously… Show more • Drafted and distributed press releases, media advisories, and public service announcements and wrote pitch letters, documented press coverage, and conducted media pitch calls • Created and edited newsletter articles, direct communication tools, and wrote website copies • Developed media databases, media lists, and used media outlet software, implemented and actively used 7-8 social networks with online marketing tools using AdWords • Organized and promoted 3-4 events simultaneously • Produced client-related newsletters, scripts and video advertisements Show less

Founder & President

• Jan 2010 - Aug 2010

• Held executive and general meetings consisting of over 100 attendees • Created newsletters, logo designs, t-shirt designs, and informational brochures; drafted weekly agendas, and developed and executed goals • Interacted with local and national companies lobbying for different issues • Drafted weekly agendas, corresponding with overseeing advisor • Held executive and general meetings consisting of over 100 attendees • Created newsletters, logo designs, t-shirt designs, and informational brochures; drafted weekly agendas, and developed and executed goals • Interacted with local and national companies lobbying for different issues • Drafted weekly agendas, corresponding with overseeing advisor

Vice-President

• May 2009 - Dec 2009

• Created, implemented and oversaw 15 events for the student body • Supervised the senate of 10 to ensure goals and missions for student government • Reviewed and approved documentation dealing with press releases, flyers, and interviews; allocated funding for advertising, marketing and events with a budget of $15,000 • Corresponded with 30 advisors located in 5 separate locations • Managed and controlled a budget of $100,000 for the clubs and organizations • Created, implemented and oversaw 15 events for the student body • Supervised the senate of 10 to ensure goals and missions for student government • Reviewed and approved documentation dealing with press releases, flyers, and interviews; allocated funding for advertising, marketing and events with a budget of $15,000 • Corresponded with 30 advisors located in 5 separate locations • Managed and controlled a budget of $100,000 for the clubs and organizations