Experience

DXB LIVE
• United Arab Emirates
• Events Services
• 1 - 100 Employee
• Sr. Marketing Manager

  • May 2018 - Present


Emaar Malls Group - The Dubai Mall

• Marketing Manager

  • Mar 2016 - Feb 2018

  Manage The Dubai Mall & Fashion Avenue (Brand & Campaigns) Concept generation of monthly campaigns, activation, social media initiatives & photography/videography outputsBrand image management and development Department wide budget allocationSecure procurement process efficiency Arrange barter deals with retailers, government entities and international organizations Coach and support the team on board on all marketing related projects Constant adhoc project delivery - Responsive Proof all press releases (Ar/En)Create, oversee and approve all Arabic outputsTeam Management:Creative team briefs Initiate and lead brainstorming sessions Research and keep the team intact with the market changes: Conduct Weekly Competitor Analysis Reports Retailers locally and internationally (brands) Government Entities: Take charge of all communications for The Dubai Mall (DFRE, DEWA) Explore opportunities (Smart Taxi services, DTCM tourist data, cost saving strategic partnerships) Manage and achieve the department set KPIs and MBOsDuty Manager & Key Member for mall weekend duties Show less

• Assistant Marketing Manager

  • Apr 2013 - Mar 2016

  • Mall wide Promotions & Branding: o Monthly Spend & Win Promotions o Concept & Grand prize negotiationo Budget Allocationo Campaign art direction & productiono Promotional Barter dealso Marketing and events calendar development (concept and budget allocated)o ATL & BTL Campaignso Branding ideas and conceptualization• Creative Project manager:o Re-branding The Dubai Mall 2015o Vogue Fashion Dubai Experience 2010 – 2015o Year round marketing calendar (DSF/DFF/Ramadan/Eid/Festive Season) • Photography Management in-mall/external: ( i.e: story board concept, models and location sourcing, onsite management, logistics, project editing and final product delivery)• Key contact for: Retail, suppliers, government and corporate relationship• Events: Key Events, Exhibitions planning, set up and execution (Government, Private companies, Retailers and 3rd Party) Show less



Emaar

• United Arab Emirates
• Real Estate
• 700 & Above Employee

• Sr. Marketing Executive

  • Mar 2013 - Feb 2016

  • Creative Project Manager: o Key monthly promotions in partnership with Dubai Events and Promotions Establishment & other internal promotions to promote 1200 stores within the mall o Mall wide collaterals related to promotions o ATL campaigns with radios and magazines internationally o Audit production of all marketing visuals both with external agencies and internally o Mall wide photo-shoots • Planned and monitored marketing budget and events calendar • Setup tenders for bother Advertising, Branding and Printing agencies Show less