Experience

FwB Agency

• Media Production
• 1 - 100 Employee

• CEO & Co Founder

  • Mar 2016 - Present

  FWB Is a venture brand agency, investing and co-creating brands, products and marketing for category defining companies. FWB Is a venture brand agency, investing and co-creating brands, products and marketing for category defining companies.



CHIMI

• Sweden
• Wholesale
• 1 - 100 Employee

• • May 2016 - Present

• • May 2016 - Nov 2021

• • May 2016 - Mar 2020



KA-YO

• Sweden
• Retail Apparel and Fashion
• 1 - 100 Employee

• Angel Investor / Board Member

  • Aug 2022 - Present



FRESHSOUND

• Sweden
• Advertising Services
• 1 - 100 Employee

• Angel Investor

  • Jun 2022 - Present



anotherblock

• Sweden
• Music
• 1 - 100 Employee

• Angel Investor

  • May 2022 - Present



Estrid

• Sweden
• Consumer Goods
• 1 - 100 Employee

• Angel Investor

  • Apr 2022 - Present



CDLP

• Sweden
• Retail Apparel and Fashion
• 1 - 100 Employee

• Angel Investor

  • Apr 2022 - Present



Flowlife

• Sweden
• Health, Wellness & Fitness
• 1 - 100 Employee

• Angel Investor

  • Apr 2022 - Present



NUDIENT

• Sweden
• Technology, Information and Internet
• 1 - 100 Employee

• Angel Investor

  • Aug 2021 - Present



Qyre

• Sweden
• Media Production
• 1 - 100 Employee

• Angel Investor

  • May 2021 - Present



OhCleo

• Sweden
• Entertainment Providers
• 1 - 100 Employee

• Angel Investor/Advisor

  • Apr 2021 - Present



Happy Plugs

• Sweden
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Sales Director UK, Ireland and MENA

  • Aug 2015 - Feb 2017

  I was headhunted to Happy Plugs to manage and set a foundation for healthy and exponencial growth in key markets. Setting sales and marketing strategies, scouting and analyzing the best local partnerships with distributors and key retailers. I reporting directly to the CEO. My responsibilities: - Set up a go-to-market strategies for each new market - Scout and develop partners and distributors towards set goals. - Budgeting & Forecast - Develop and manage strategic growth initiatives in the Middle East, Ireland and UK. Success included: - I relaunched and managed distribution and sales in Saudi Arabia, UAE, Iran, Qatar, Kuwait, Lebanon, Jordan, Pakistan, Bahrain, UK and Ireland. - We reached well over a 100% growth in each market from year 1. - We established Happy Plugs as a brand in the Middle East. Show less



Norrøna

• Norway
• Sporting Goods
• 100 - 200 Employee

• Sales and Marketing Executive

  • Oct 2011 - Aug 2015

  My main duties working with Norröna was to build brand awareness in new markets and drive sales with the best retail partners in each market. Working closely with the marketing team and R and D to create the best possible in-store execution. Create a retail experience that was aligned with the exceptional quality and high innovation grade of the products. My responsibilities: - Develop and manage strategic growth initiatives in new markets. - Grow the brand averseness by creating innovative partnerships and retail campaigns. - Set the Go-to Market strategies. - Reach the set targets on each market. - Budget & Forecasting - Develop and scout the right retail partnerships. Success included: - Reaching the targets that was set in each individual markets from year 1. - Being a part of the team that successfully made Norröna a global brand. Show less



E.N Photography

• Freelance

  • 2004 - Dec 2014

  Working as a freelance photographer focusing on sport/lifestyle and fashion photography. Working as a freelance photographer focusing on sport/lifestyle and fashion photography.



Greenoutdoor AB

• Stockholm, Sverige

• Global Brand Director

  • Oct 2010 - Oct 2011

  Greenoutdoor was the first online store to focus on environmentally friendly brands. I was part of the founding team and my focus was on the branding and commercial development. My responsibilities as a Brand Director: - Was to create a premium plattform with the best outdoor and sport brands in the world. - Manage purchasing and budget - Drive traffic and develop the brand on a global market. Success included - We successfully created a community/plattform where we presented the best and most innovative brands in the outdoor industry, such as Houdini, Patagonia, Norröna, Röjk Superwear and Icebreaker. Show less



Naturkompaniet AB / Fenix Outdoor

• Sweden

• Manager Retail

  • Jan 2008 - Jan 2011

  As the manager I was in charge of reaching the set targets for the retail stores. Managing over a team of 7 people and during my years we managed to increase our turnover with the set yearly target of 20%, every year. This was my education in great management, how you inspire and and get a team to work in the same direction. Responsibilities - Budget and target management - Build a team - All the duties included in managing a retail concept. Everything from merchandising to crisis management. Success included - Managed to reach all set targets. Show less