Eileen Lumena

Head of Community at WEOM
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Location
Singapore, Singapore, SG

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Chris Richards

Eileen is professional, highly energetic and has a strong dedication to persevere and achieve the goals she sets for herself. This has been demonstrated in physical pursuits alongside professional success through the consistency and willingness to push herself outside of comfort zones. A pleasure to be around, I expect Eileen will be successful in whichever endeavour she focuses on.

Marcus Lian

Working with Eileen was not only a pleasure but also a genuine learning opportunity. She is not the type of person who rests on one victory, she strives daily to improve her methods and strategies to generate better results for her clients month after month. The depth of her hands-on digital marketing experience and attention to details enables her to achieve truly impressive results on any project she is involved in. She has a clear commitment to getting her clients to achieve the results desired and is certainly an amazing asset to any organization who seeks her expertise in the digital marketing arena.

Max Goh 吴伟雄

Eileen is one of the rare breeds who has a right brained creative side as well as a left brained analytical side. She has the eye for design as well as the diagnostic mind to crunch the numbers for improving ad spend tatics and drive ROI. She is wildly passionate about her craft and is always able to adapt and implement new strategies to the projects while carefully following instructions. When managing a project from conception to completion, Eileen proved to be an independent self-starter who is comfortable with wearing multiple hats. We're very happy to have her on our team of top-notch specialists leading the future of digital transformation.

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Experience

    • Technology, Information and Media
    • 1 - 100 Employee
    • Head of Community
      • Sep 2022 - Present

      WEOM is an decentralised metaverse that creates a positive impact in the real world through the principle of game design. Users can own land and create environments that support mental wellbeing, sustainability and spiritual connection between humans and nature. Our gamification and rich lore takes user experience to a whole new level, creating a truly open metaverse that is interoperable not only across multiple virtual realities, but also between the physical and digital realms. Operating as a multi-faceted ecosystem, WEOM provides the tools and infrastructure for creators to build their own virtual worlds where they can create, explore and interact with each other in a vast, ever-expanding universe of possibilities As Head of Community, Eileen is responsible for strategizing and implementing creative community building initiatives and partnership strategies to drive engagement and revenue. Working directly alongside the founders, Eileen takes autonomy in pitching innovative ideas for new revenue streams, events, partnerships through impactful collaborations. Energized by managing projects from conception to completion, Eileen proactively optimizes partner relationships through ongoing meaningful dialogues in order to uncover new opportunities to expand the company's presence on multiple platforms. As an active participant of a global establishment, Eileen enjoys orchestrating the cross functional execution among various divisions, adopting the role of a team lead as well as mentor to her co-workers in the areas of marketing, discord operations and direct sales. Show less

    • United Kingdom
    • Software Development
    • 1 - 100 Employee
    • Web3 Strategy Advisor
      • Feb 2022 - Present

      WRLD is a decentralized metaverse transforming the future of the physical world through a immersive 3D platform to drive actionable real-world change. Users in WRLD can discover infinite experiences beyond their wildest imagination as well as indulge in virtual games designed for personal development and social change. WRLD is a decentralized metaverse transforming the future of the physical world through a immersive 3D platform to drive actionable real-world change. Users in WRLD can discover infinite experiences beyond their wildest imagination as well as indulge in virtual games designed for personal development and social change.

    • Director of Marketing Strategy
      • Feb 2020 - Sep 2022

      Einix Studio is a social media management agency that works exclusively with health and wellness brands. Our mission is to digitally transform innovative lifestyle and wellness brands so that their voices can be heard through content curation, social media growth, influencer marketing and community engagement. As the Director of Marketing Strategy, Eileen works with the board of directors and senior management to maximize the performance of their businesses by creating adaptive strategies through an effective strategic change in three main areas: Strategy Formulation: Every business seeks to gain and sustain competitive advantage. However, when the competitive environment is changing in uncertain and discontinuous ways, establishing a competitive advantage can be elusive. Eileen works with the board of directors and senior management team to formulate the most adaptive strategy for maximizing the company’s performance both online and offline. Strategy Implementation: Sometimes the strategy is well-conceived but not producing results. This condition indicates that the strategy may not be effectively implemented. Eileen works with the board of directors and senior management team to ensure that the competitive strategy is productively embedded in organizational structures and systems. Thereby, a learning organization emerges to support the competitive strategy through better alignment and accountability. Strategy Execution: When the strategy is well-conceived and implemented yet the company is underperforming, the reason can often be traced to leadership. As the business grows, leadership skills must also change and improve. Eileen coaches leaders to perform one on one coaching for their executives and design a custom coaching plan for their team when needed. If you are interested in finding out more about how we can help your organisation achieve your business goals, feel free to drop me a message on LinkedIn or email me at eileen.ng@einixstudio.com . Show less

    • Singapore
    • Advertising Services
    • Head of Brand Strategy
      • May 2019 - Feb 2020

      Meyzer Digital is a leading digital marketing consultancy providing a full spectrum of custom services and solutions dedicated in bringing your brand’s recognition, communications and sales to the next level. Our mission is simple - to strive for nothing less than excellence in achieving our clients' business goals. To support this mission, we have gathered a dedicated team of experts who are united by a shared passion to create meaningful brand experiences for our clients. Marrying the practice of digital strategy and marketing creative, we work at the intersection of business and technology to drive the growth of our clients' global business expansion. We are a collective of dreamers and doers who are relentless in our approach to provide the highest quality standard of service. As Head of Brand Strategy, I work closely with our multi-skilled team in digital and performance marketing for clients across our markets. I'm in charge of ensuring that Meyzer Digital produces innovative and engaging work that is tailored to align with our clients' business direction while delivering transformational outcome for this demanding new digital world. We help our clients amplify their brand awareness, drive brand engagement and increase product sales without sacrificing the customer experience or brand standards. Belonging to the renowned Meyzer Group, our collective experience in business and IT has led us to work alongside with some of the world's most prominent global organisations and government-linked companies. Show less

    • Branch Director
      • Aug 2017 - Mar 2019

      SMP Realty is a real estate company which constantly strives for excellence in the real estate industry. An experienced management team of partners and professional consultants ensures that SMP Realty offers unrivalled expertise and actionable insights into the intricate world of real estate investment.With a shared vision to provide global real estate services, SMP Realty offers connections worldwide and is backed by strong local expertise of the various markets. The company finds pride in providing a global one-stop solution for all real estate investments, leveraging on our experience and reputation in nurturing mutually beneficial long-term relationships with developers. Show less

    • Associate HOD
      • Dec 2016 - Aug 2017

    • Business Director
      • Sep 2015 - Aug 2017

      Maestro Capital Asia provides asset based investment opportunities to clients. We specialise in short to mid term products for land and infrastructure development in the global marketplace that are stable and highly profitable. Eileen is an experienced investment professional with a proven ability to manage equity and fixed income portfolios. She actively manages the portfolio for high net worth clients, corporate investors and private equity funds by providing effective wealth management solutions. With a reputation as someone who “raises the bar” for customer service, she diligently assist clients in establishing their investment objectives by formulating, implementing and reviewing their long term investment strategies and manage their rate of return expectations. Being a coach and mentor to a team of regional portfolio managers, Eileen also provides support through training and consultation to empower these leaders with business acumen and leadership expertise essential for gaining and sustaining competitive advantage. Show less

    • Chief Operating Officer
      • Sep 2013 - Jan 2015

      Maestro Capital Asia is a sales and marketing agency that specialises in a full spectrum of Global Assets Based Investment, ranging from Strategic Asia Assets Acquisition, Joint Development Projects to Overseas Government Listed Buildings. Responsibilities: - Analyse clients’ financial goals & formulate their investment strategy - Maintain ongoing relationship with clients to foster repeat business - Implement original sales and marketing strategies to achieve exceptional results - Lead and grow a sales team of 55 people - Oversee, direct and organize the work of sales team - Mentor and develop sales team using a supportive and collaborative approach Show less

    • Editor-In-Chief
      • 2011 - 2013

      Moolah Asia Publishing is an online financial education portal designed to provide financial education to the public. With a specialized focus in Asia, Moolah Asia works with a panel of renowned financial practitioners, experienced traders and successful business based in Asia. Responsibilities: - Liaise and interview renowned financial practitioners, successful traders and investors in Asia - Oversees content publishing of online portal - Plan and market financial events and seminars Show less

    • Full Time Stock Trader & Mentor
      • Mar 2008 - Apr 2011

      T3B Holdings provides trading workshops and education in stocks, derivatives and forex markets. It has established offices and training centres in Singapore, Malaysia, Indonesia, India, Thailand, Taiwan , Hong Kong , Vietnam and U.A.E Responsibilities: - Provide after course support for T3B students around Asia - Conduct mentor sessions at regional T3B training centres - Marketing of stock trading courses T3B Holdings provides trading workshops and education in stocks, derivatives and forex markets. It has established offices and training centres in Singapore, Malaysia, Indonesia, India, Thailand, Taiwan , Hong Kong , Vietnam and U.A.E Responsibilities: - Provide after course support for T3B students around Asia - Conduct mentor sessions at regional T3B training centres - Marketing of stock trading courses

    • United Kingdom
    • Computer Hardware Manufacturing
    • Customer Education Specailist
      • Apr 2005 - Feb 2008

      Contacting prospective clients, assessing their investment needs and selling them the company products and services that match their needs. Also responsible for maintaining ongoing relationships with clients to foster repeat business. Responsibilities: - Plan and execute sales & marketing activities in ASEAN region - Formulate lead generation strategies - Design & conceptualize marketing collaterals with media agencies Contacting prospective clients, assessing their investment needs and selling them the company products and services that match their needs. Also responsible for maintaining ongoing relationships with clients to foster repeat business. Responsibilities: - Plan and execute sales & marketing activities in ASEAN region - Formulate lead generation strategies - Design & conceptualize marketing collaterals with media agencies

Education

  • School of Many Hard Knocks
    Business and Life
  • Singapore Polytechnic
    Advanced Diploma in Strategic Marketing
  • Singapore Polytechnic
    Diploma in Multimedia Technology
  • River Valley High School

Community

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