Experience

Anova Consulting Group

• United States
• Market Research
• 1 - 100 Employee

• Sr. Program Director

  • Feb 2019 - Present

  Conduct consulting and market research projects for Anova’s financial services, technology, and healthcare clients. Identify areas of strengths, weaknesses, and differentiation. Expose competitive data and strategic intelligence in order to advise clients on how to better compete in their marketplace. Provide detailed written analyses of market research which serve as the key input to creating an actionable plan for business improvement.



Belgium's Chocolate Source

• United States

• Consultant

  • May 2017 - Jan 2019

  Responsible for digital B2B sales transformation for Belgian Chocolate Importer. Facilitated the end to end process of implementing a B2B ecommerce platform. Oversaw schedules, timelines, and UX testing. Collaborated with technical designer and company president to implement a final product that is easy to use and will generate additional sales for company. Prepared training materials and trained staff and customers on new product.



Somersets USA

• United States

• Director, US Sales and Marketing

  • Mar 2013 - Dec 2017

  Responsible for all aspects of startup personal care business in US including sales development, account management and retail execution, operations, marketing, social media and website management. • B2C Digital Marketing Strategy and Execution. Developed strategy to engage existing customers and drive new customers to website using social media channels: Google Ads, Facebook, Instagram and Twitter. Implemented email marketing programs, search engine marketing (SEO, Paid Search).… Responsible for all aspects of startup personal care business in US including sales development, account management and retail execution, operations, marketing, social media and website management. • B2C Digital Marketing Strategy and Execution. Developed strategy to engage existing customers and drive new customers to website using social media channels: Google Ads, Facebook, Instagram and Twitter. Implemented email marketing programs, search engine marketing (SEO, Paid Search). Worked with outside Advertising agency to build brand awareness, created opportunities to increase product awareness using print, TV and social media outlets.• Web Strategy Development & Implementation: Develop and implement the ecommerce vision to build brand awareness and grow sales. Researched and implemented both Magento and Shopify storefronts working closely with web developer and company president. Responsible for UX design and development. Managed updates to website, special offers, and integration with warehouse operations.• Sales: Grew the brand distribution nationally at CVS, Walgreens and Sam’s Clubs; and locally in retail stores and on line. Experience selling with third party ecommerce sites as well as drop ship programs: Amazon, Jet.com, Target.com, Daily Grommet, and Walmart.com. Show more Show less



Original Additions Beauty Products Limited

• United Kingdom
• Wholesale

• USA Operations Manager

  • May 2014 - Jun 2015



Fidelity Investments

• United States
• Financial Services
• 700 & Above Employee

• Director, Human Resources

  • Dec 2005 - Apr 2008

  Human Resource Director for Family Office at Fidelity Investments.Program Director for The Music Lives Foundation - a collaboration between Fidelity Investments and Sir Paul McCartney.

• Director Human Resources

  • Jan 1994 - Jul 2001

  Human Resource Director November 1998 – July 2001Implemented HR programs that improved the operation of the business. Proactively addressed employee climate issues to create an environment in which employees could do their best work. Created a strategic staffing plan and implemented across Corporate Services Organization -- plan resulted in quality candidates and significantly reduced time to fill open positions. Delivered behavioral interview… Human Resource Director November 1998 – July 2001Implemented HR programs that improved the operation of the business. Proactively addressed employee climate issues to create an environment in which employees could do their best work. Created a strategic staffing plan and implemented across Corporate Services Organization -- plan resulted in quality candidates and significantly reduced time to fill open positions. Delivered behavioral interview training to line managers. Worked with Corporate Compensation to anticipate trends and develop effective programs to insure appropriate pay for performance. Led business planning, organizational design and workforce planning initiatives. Coached line management and facilitated group resolution of problems through effective leadership and partnering. Managed internal Corporate Human Resources Website. Responsible for relocation of Corporate Human Resource Office. Human Resource Manager January 1997- November 1998 Senior Human Resource Representative January 1996 – January 1997Staffing Specialist January 1995-January 1996Human Resources Representative January 1994 – January 1995 Show more Show less