Eileen Liu

Marketing Coordinator & Designer at Coldwell Banker Supercity Realty
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Contact Information
us****@****om
(386) 825-5501
Location
Halifax, Nova Scotia, Canada, CA
Languages
  • English Professional working proficiency
  • Mandarin Chinese Native or bilingual proficiency

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Credentials

  • Foundations of Digital Marketing and E-commerce
    Coursera
    May, 2023
    - Oct, 2024
  • Conduct UX Research and Test Early Concepts
    Coursera
    Jul, 2022
    - Oct, 2024
  • Create High-Fidelity Designs and Prototypes in Figma
    Coursera
    Jul, 2022
    - Oct, 2024
  • Build Wireframes and Low-Fidelity Prototypes
    Coursera
    Jun, 2022
    - Oct, 2024
  • Start the UX Design Process: Empathize, Define, and Ideate
    Coursera
    Jun, 2022
    - Oct, 2024
  • Foundations of User Experience (UX) Design
    Coursera
    May, 2022
    - Oct, 2024

Experience

    • Canada
    • Real Estate
    • 1 - 100 Employee
    • Marketing Coordinator & Designer
      • Jul 2023 - Present

    • United States
    • Retail
    • 1 - 100 Employee
    • Digital Marketing and E-commerce Specialist
      • Feb 2023 - Aug 2023

      Led the creation and enhancement of online stores on Etsy, Amazon, and Shopify, ensuring seamless brand identity and clear user experiences across all digital platforms.Amplified the product's appeal through product photography and videography and leveraged creative tools to create compelling copywriting.Developed and implemented targeted SEO and SEM strategies for the Etsy shop, leading to 18K+ shop visits and a significant 150% increase in direct traffic.Kept online stores updated in line with the latest trends, monitored performance, and reported key metrics to inform adjustments to content and strategies. Show less

    • Product Associate
      • Sep 2022 - Feb 2023

    • Marketing Designer
      • Aug 2022 - May 2023

      Optimized website user experience in collaboration with the marketing team, creating graphics for multi-platform marketing campaigns. Boosted average Email Marketing CTR by 1.5% through design optimization. Developed social media strategy and improved visual consistency in Instagram posts, driving a 20% follower growth in 2 weeks. Managed visual assets for e-commerce platforms and successfully launched a brand onboarding live-stream within a tight 2-week deadline. Optimized website user experience in collaboration with the marketing team, creating graphics for multi-platform marketing campaigns. Boosted average Email Marketing CTR by 1.5% through design optimization. Developed social media strategy and improved visual consistency in Instagram posts, driving a 20% follower growth in 2 weeks. Managed visual assets for e-commerce platforms and successfully launched a brand onboarding live-stream within a tight 2-week deadline.

    • Canada
    • Restaurants
    • Food and Beverage Server
      • Jun 2021 - Apr 2022

      Efficiently managed incoming inquiries (phone call, online, walk-in, dine-in) in a busy sushi restaurant, ensuring seamless service and customer satisfaction. Demonstrated excellent communication skills by clearly conveying menu information, addressing customer concerns, and coordinating with kitchen staff to maintain optimal food presentation. Employed strong multi-tasking abilities and attention to detail to accurately process orders, handle payments, and maintain a clean and organized dining area. Show less

Education

  • Nova Scotia College of Art and Design
    Master's degree, Design
    2020 - 2022
  • Shandong University of Arts & Design
    Bachelor of Engineering - BE, Industrial Design
    2015 - 2019

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