Eike Lehnen, CRME, CHBA, CHDM
Director of Business Optimization at 12.18. Hospitality Management GmbH- Claim this Profile
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German Native or bilingual proficiency
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English Native or bilingual proficiency
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Spanish Limited working proficiency
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French Elementary proficiency
Topline Score
Bio
Lysa Terrell
I have both worked directly with Eike and reported to Eike at Omni La Costa Resort & Spa. He is knowledgeable in both Sales strategies and Revenue Management. Eike radiates excitement and motivation to his team all while maintaining our respect. His devotion to ensure that his team is not only well trained but growing, excelling, and taken care of is what motivated me to bring 100% to work every day. I am thankful to have had the opportunity to work with Eike and be mentored by him as he has helped me grow in my hospitality career but also shown me how I would want to manage my team one day.
Chelsey Ong, CRME
I’ve worked directly with Eike at multiple properties. He’s a great mentor and has guided me through Revenue Management. He’s very knowledgeable in total hotel revenue management and creative with marketing opportunities. Eike is a great leader to follow and essential team member for any company.
Lysa Terrell
I have both worked directly with Eike and reported to Eike at Omni La Costa Resort & Spa. He is knowledgeable in both Sales strategies and Revenue Management. Eike radiates excitement and motivation to his team all while maintaining our respect. His devotion to ensure that his team is not only well trained but growing, excelling, and taken care of is what motivated me to bring 100% to work every day. I am thankful to have had the opportunity to work with Eike and be mentored by him as he has helped me grow in my hospitality career but also shown me how I would want to manage my team one day.
Chelsey Ong, CRME
I’ve worked directly with Eike at multiple properties. He’s a great mentor and has guided me through Revenue Management. He’s very knowledgeable in total hotel revenue management and creative with marketing opportunities. Eike is a great leader to follow and essential team member for any company.
Lysa Terrell
I have both worked directly with Eike and reported to Eike at Omni La Costa Resort & Spa. He is knowledgeable in both Sales strategies and Revenue Management. Eike radiates excitement and motivation to his team all while maintaining our respect. His devotion to ensure that his team is not only well trained but growing, excelling, and taken care of is what motivated me to bring 100% to work every day. I am thankful to have had the opportunity to work with Eike and be mentored by him as he has helped me grow in my hospitality career but also shown me how I would want to manage my team one day.
Chelsey Ong, CRME
I’ve worked directly with Eike at multiple properties. He’s a great mentor and has guided me through Revenue Management. He’s very knowledgeable in total hotel revenue management and creative with marketing opportunities. Eike is a great leader to follow and essential team member for any company.
Lysa Terrell
I have both worked directly with Eike and reported to Eike at Omni La Costa Resort & Spa. He is knowledgeable in both Sales strategies and Revenue Management. Eike radiates excitement and motivation to his team all while maintaining our respect. His devotion to ensure that his team is not only well trained but growing, excelling, and taken care of is what motivated me to bring 100% to work every day. I am thankful to have had the opportunity to work with Eike and be mentored by him as he has helped me grow in my hospitality career but also shown me how I would want to manage my team one day.
Chelsey Ong, CRME
I’ve worked directly with Eike at multiple properties. He’s a great mentor and has guided me through Revenue Management. He’s very knowledgeable in total hotel revenue management and creative with marketing opportunities. Eike is a great leader to follow and essential team member for any company.
Credentials
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Certified in Hospitality Digital Marketing
HSMAIJun, 2019- Nov, 2024 -
Certified in Hospitality Business Acumen
HSMAIMar, 2019- Nov, 2024 -
Certified Revenue Management Executive
HSMAIJun, 2018- Nov, 2024
Experience
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12.18. Hospitality Management GmbH
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Germany
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Hospitality
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1 - 100 Employee
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Director of Business Optimization
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Apr 2022 - Present
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Engel & Völkers Hotel Consulting GmbH
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Germany
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Leasing Real Estate
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1 - 100 Employee
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Consultant
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Oct 2021 - Mar 2022
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Pacific Hospitality Group
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United States
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Hospitality
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100 - 200 Employee
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Area Director of Revenue Strategy for Huntington Beach/ La Jolla/ Austin properties
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Oct 2020 - Jul 2021
Overseeing revenue strategies for Pasea Hotel & Spa (250 Rooms) in Huntington Beach and Estancia Hotel & Spa (210 Rooms) in La Jolla. Opening Hotel Granduca Austin (194 Rooms) and implementing strategies and systems (PMS, CRS, RMS, BI tools, OTAs, etc.)
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Area Director of Revenue Strategy for Napa/La Jolla properties
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May 2019 - Oct 2020
Estancia La Jolla Hotel & Spa (210 Rooms), The Meritage Resort & Spa (322 Rooms) and Vista Collina Resort (145 Rooms) in Napa Valley.
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Director of Revenue Strategy at Estancia La Jolla Hotel & Spa
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Mar 2018 - May 2019
210 Room Hotel
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Omni Hotels & Resorts
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United States
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Hospitality
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700 & Above Employee
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Assistant Director of Revenue Management at Omni La Costa Resort & Spa
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May 2016 - Mar 2018
- Omni La Costa Resort & Spa- 600+ Rooms Group & Leisure Resort-Leading reservations department and training of improved procedures, SOPs (15 associates including activity agents, group coordinator).-Room inventory management. Maximizing revenue by strategically placing group reservations (Villa or Resort). -Manage group pickup reports and conduct weekly group pickup meeting.-Tracking activity agent bookings and conversion and implementing strategies to enhance customer satisfaction and optimize revenue in activity outlets.-Building package codes in OPERA and assisting DORM with updating rate codes.
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Revenue Manager at Omni La Costa Resort & Spa
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Nov 2015 - May 2016
- Omni La Costa Resort & Spa- 600+ Rooms Group & Leisure Resort-Room Inventory Management.-Maximizing Revenue by effectively managing room types.-Monitoring all incoming reservations, no-shows and cancellations on a daily basis with direct reporting to GM.-Communicating strategies to Front Office operations, rooms controller and working with outlets (Spa, Golf, etc.) to maximize ancillary revenue.-Assisting DORM with monitoring and analyzing the effectiveness of restrictions and other sellingstrategies.
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Revenue Manager at Omni Dallas Hotel
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Apr 2015 - Nov 2015
-1,001 Rooms Convention Hotel-Function space management strategies for optimization of group meeting space.-Managing Corporate Business Travel Sales (approx. $2 million) increasing ADR by ~5% YOY-Reviewed and assisted DOS, DOSM, DORM & DOCS with managing function space and ensured space requests for future group opportunities meet rooms to space ratio.-Developed strategies with Sales, Catering and CS team to identify definite business where space has been over committed and must be released for prospecting business.-Assisted and tracked daily business review decisions and reviewed STR report. -Identified ‘need dates’, utilized ‘lost business/ turndown reports’.-Reviewed, approved and audited all Sales contracts and files prior to being send to clients.-Maintained top ESP accounts and actively solicited new valuable business opportunities.-Planned and executed Sales calls, site visits and client entertainment with corporate travel clients.-Conducted research on account revenue performance including Sold-out, weekday pattern, variance in comp set.-Utilized tools including HT360 to evaluate market share and comp set.
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Sales Coordinator at Omni Hotel Dallas
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Jul 2014 - Apr 2015
-Provided administrative support to Express, Mid-level and National Accounts Sales.-Entered incoming leads, RFPs into the Delphi database and assigned to managers.-Created proposals and contracts.-Responded directly to clients via email and phone calls.-Planned business travel arrangements for managers.-Special project: Organized customer list for the corporate ‘Omni Be Collaborative’ market event.
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Hyatt Hotels Corporation
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United States
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Hospitality
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700 & Above Employee
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Front Office
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Oct 2012 - May 2014
-Responded to guest inquiries and complaints professionally. -Provided efficient service during the registration & check out process. -Rooms control: strategically assigned rooms for guests during peak season -Training: led a ten day training process for new front desk agents -Responded to guest inquiries and complaints professionally. -Provided efficient service during the registration & check out process. -Rooms control: strategically assigned rooms for guests during peak season -Training: led a ten day training process for new front desk agents
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Kempinski Hotels
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Germany
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Hospitality
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700 & Above Employee
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Certified Hotel Expert
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2008 - 2011
Apprenticeship (3 year professional management training) -Rotational training in multiple departments of the hotel. -Courses for food and beverage, wine, liquor, and event planning. -Line and management training. Banquet Sales Coordinator (Catering) -Assisted catering managers with communication of potential clients. -Organized events: menu planning and set up of venues (ballrooms and off property). -Assisted managers with Banquet Event Orders and contracts. -Hosted site inspections when managers were unavailable. Housekeeping Supervisor -Responsible for leading the housekeeping staff. -Inspected rooms to meet the luxury standards of the hotel. -Arranged special VIP amenities in rooms. -Trained the housekeeping staff and new apprentices.Banquet and Bar Service -Efficiently set up the banquet room with tables, linen and decoration. -Provided full European dining service for different events. -Provided full cocktail bar service with handcrafted cocktails.
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Education
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Cornell University
Certificate, Hotel Real Estate Investment and Asset Management -
Cornell University
Master Certificate in Revenue Management, Focus on Financial Management -
IUBH Internationale Hochschule
BWL economics