Ehab Soliman ,CMA, IFRS

Group Finance and Admin Director at El Haddad Group
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Location
Cairo, Egypt, EG
Languages
  • Arabic -
  • English -

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Marco Cella

I have worked with Ehab when he was Finance Manager in Safilo Dubai Legal Entity. He is a very good professional able to address many different finance topics with quality and on time. He knows very well not only local accounting financial standard but also IFRS accounting principle. adopted by Safilo for reporting and consolidation.

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Experience

    • Egypt
    • Retail
    • 1 - 100 Employee
    • Group Finance and Admin Director
      • Jul 2021 - Present

       Implementing the E-invoice system for B2B, and E-receipt for B2C sales.  Setting up and implementing policy and procedure for the company and the retail shops.  Setting up manual and operation handbook for all company departments.  Setting up a document cycle and filling process.  Setting up a reporting package and reconciliation process.  Setting up warehouse management process includes inventory check routines and document cycle.  Setting up a job description for accounting team and create an incentive plan.  Submitting VAT and Tax report on time, work closely with the external audit.  Gross to net deep analysis to recommend a new pricing scheme to maximize the group profitability.  Increase the company cash in by implementing a new trade terms and bonus scheme to the customers.  Reduce the company cash out by cut non mandatory expenses.  Create business analysis department in the group to keep the gross margin on the maximum Show less

    • Italy
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Finance Manager
      • Aug 2014 - Jan 2021

       Assist in performing all tasks necessary to achieve the organization's mission and help execute staff succession and growth plans.  Work with the Commercial Head/CEO on the strategic vision including business plans and the necessary actions to achieve it.  Knowledge of financial planning, forecasting, budgeting, financial statement preparation, analyze profit and loss statement, represent company’s financials to the Board of Directors.  Excellent communication skills, dealing with multinational and local banks, conduct business with worldwide companies such as Safilo SPA Italy, Studio Graziano, Italy, and Cisco, negotiate contract terms with public and private companies.  A clear understanding of company’s objectives, deliverables and timelines is essential to the timely delivery of accurate and relevant information to all level of Management.  Presented a business case to management to implement standard policies and procedures for the accounting office; enhanced efficiency and improved accuracy and accessibility of financial information; created a Chart of Accounts.  Risk money management and ECL calculation as per IFRS 9  Monitoring monthly sales to comply with IFRS 15.  Manage the retail shops operations in different countries. Achievements:  Setup the office in Dubai from Scratches in 2014 official opening Sep 2014.  Setup operations manual of the finance department, set goals and objectives, and design a framework for these to be met.  Liase with auditors to ensure appropriate monitoring of company finances is maintained.  Manage the preparation of the company budget forecast, assist management in the formulation of the overall strategic direction from 2014 to 2021.  Gross to Net full analysis, Action taken to increase the GM% from 35% to 44.5%.  Topline analysis compares selling price with market price to close the gap and maximize sales.  Collection plan to increase the company cash-in and reduce 2020 DSO by 50% - OD 45% vs 2019 closing. Show less

    • United Arab Emirates
    • Investment Management
    • 1 - 100 Employee
    • Chief Accountant , (Reporting Manager)
      • Jul 2009 - Jul 2014

      Control of budgeting and forecasting process, including creation of departmental timetables in line with submission and internal review requirements, tracking progress, ensure completeness of submission and supporting documents. § Ability to plan, prioritize and manage multiple demanding tasks simultaneously. § Identify/Quantify areas of profit improvement/efficiency improvement. § Initiate Project’s business planes. Achievements: § Joined as a Chief Accountant and in 2 YRS promoted to be Deputy Finance Manager. § Designed executive and management reporting system and tailored the financial system to meet all business units’ requirements. § Implemented automated cash management system and reduced the cash outflow problems that enhanced our relationship with vendors and subcontractors. § Enhance high level financial tables and other analysis required by Management for review and approval of the budget by senior management executives. Show less

    • Qatar
    • Real Estate
    • 1 - 100 Employee
    • Chief Accountant
      • Jan 2009 - Dec 2009

      Responsibilities: • Accounting data entries and management reports. • Handling AR, AP and reconciliation. • Reporting to CEO and CFO. • External reporting to DIFC through DIFC online channel. Achievements: • Joined as senior accountant in Mazaya group and in less than 3 months promoted to be Chief accountant • Setup Mazaya Investment office in DIFC from scratches. • Setting up policies and procedures for the company operations. • Setting up chart of accounts and accounting cycle. • Managing and complying with regulatory of DIFC requirements Show less

    • United Arab Emirates
    • Hospitality
    • 100 - 200 Employee
    • Senior Accountant
      • Dec 2007 - Dec 2008

      Responsibilities: • Accounting data entries. • Reporting to CEO and company Owners • Handling external audits • Monitoring owner’s wealth portfolio contain (Shares, Properties, Lands, and other investments outside the country). Responsibilities: • Accounting data entries. • Reporting to CEO and company Owners • Handling external audits • Monitoring owner’s wealth portfolio contain (Shares, Properties, Lands, and other investments outside the country).

    • Egypt
    • Accounting
    • 1 - 100 Employee
    • Auditor
      • Nov 2005 - Dec 2007

      • Working as external and internal auditor in real estate, trading, manufacturing, marketing and financial services companies. • Setting up and directing accounting systems in different companies. • Working as accountant in different companies. • Prepare financial business plans to small business. • Book keeping • Working as external and internal auditor in real estate, trading, manufacturing, marketing and financial services companies. • Setting up and directing accounting systems in different companies. • Working as accountant in different companies. • Prepare financial business plans to small business. • Book keeping

Education

  • Ain Shams University
    Very good, Accounting and Finance
    1999 - 2003
  • Institute of Management Accountants
    CMA, Accounting and Finance
    2010 -

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