Experience

Travelata

• Russian Federation
• Travel Arrangements
• 1 - 100 Employee

• Lead Product Designer

  • Nov 2019 - Present

  Travelata.ru is a tour aggregator. The service allows you to find and book online tours from all verified tour operators. Analytical: — Identified the target audience of the product — Conducted a study to identify the needs of the target audience while traveling by various types of (land) transport in Russia — Analyzed user requests (feedback through the customer support center) — Conducted a competitive analysis of the tourism market and cross-category services — Generated hypotheses based on primary information to optimize the user experience with the site (user card, booking parameters, etc.) — Conducted user research on problem interview method, RAT (Riskiest Assumption Test), and JTBD (Jobs to be Done) Technological: — Developed interactive prototypes for Desktop, MobWeb, iOS, Android, Email — Development of layouts in compliance with business/design requirements — Development of layouts taking into account changes/uncertainty of content — Detailed description of logic and case studies by tasks — Creation of a guideline for redesigning the desktop version of the site — High-level functional testing Achievements: — Identified and systematized business requirements (from the initial interview with the customer to the implementation of the functionality) — Entirely redesigned the desktop version of the site funnel and compiled a guideline — Developed a new concept of strategic product change, contributing to an increase in sales by 7.5% — Proposed and developed an initiative for the marketing team to simplify the work of creating landing pages — Supervising a junior designer in a team: drawing up a development plan, monitoring intermediate results, evaluating — Introduced and improved the task description system — Developed a communication (emails, pushes, and SMS) map with users Show less



Burning Buttons

• Türkiye
• IT Services and IT Consulting
• 1 - 100 Employee

• Lead UI & UX Designer

  • Apr 2017 - Nov 2019

  Burning Buttons is a full-cycle development outsource company Responsibilities: — Conducted a competitive analysis of the IT services market — Developed hypotheses for increasing sales using the website and additional landings of services providing by the company — Implemented a complete website redesign — Developed and implemented package offers of the company's services: documentation, types of work, roadmap — Developed a portfolio of the company by types of services provided — Participated in the development of the HR brand and positioning the company in the market Achievements: — Conversion of leads from the site increased by 15%, received positive feedback from the sales department — The incoming flow of clients increased by 35% — The incoming flow of candidates for internships and vacancies multiplied by four times — Introduced a unified system of work for designers in the company — Trained two design interns — Managed the design team in the company Show less



7bits

• Russian Federation
• Information Technology & Services
• 1 - 100 Employee

• Middle Web Designer

  • Jul 2015 - Apr 2017

  7bits is a company developing web and mobile applications for startups Responsibilities: — Creating sketches, wireframes, user flows, and mockups — Teaching the basics of design, soft skills, and communication — Developing and updating corporate styles as well as websites for various events organized by the company 7bits is a company developing web and mobile applications for startups Responsibilities: — Creating sketches, wireframes, user flows, and mockups — Teaching the basics of design, soft skills, and communication — Developing and updating corporate styles as well as websites for various events organized by the company