Efua Segua Ankuma

Content, Marketing Manager (DStv & GOtv) at MultiChoice Ghana
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Contact Information
us****@****om
(386) 825-5501
Location
Accra, Greater Accra Region, Ghana, GH
Languages
  • English Native or bilingual proficiency
  • Akan Native or bilingual proficiency
  • French Elementary proficiency

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Experience

    • Ghana
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Content, Marketing Manager (DStv & GOtv)
      • Apr 2022 - Present

      Manage content marketing and in-market campaigns to ensure maximum exposure of all content on DStv and GOtv through 360 communication channels Manage content marketing and in-market campaigns to ensure maximum exposure of all content on DStv and GOtv through 360 communication channels

    • United States
    • Financial Services
    • 1 - 100 Employee
    • Marketing Lead
      • Mar 2021 - Apr 2022

      Lead marketing across all channels to deliver marketing communication campaigns, manage the tactical execution and optimization of those plans ensuring greatest ROI for these channels. Identify new opportunities to maximize traffic, drive revenue, and look to include these into future planning. Analysis of third party agencies to look for opportunities across the business to further drive digital marketing performance. Work with key stakeholders to position campaigns for the right audiences. Show less

    • Ghana
    • Hospitality
    • 1 - 100 Employee
    • Marketing Specialist
      • Dec 2021 - Mar 2022

    • Ghana
    • Advertising Services
    • 1 - 100 Employee
    • Account Manager
      • Mar 2020 - Feb 2021

      • Led the development of integrated marketing campaigns from conceptualization to finalization for existing and new clients. • Managed client accounts effectively through consistent monitoring of relationships, providing end-to-end solutions as well as identifying and solving challenges. • Developed and implemented new marketing strategies for internal brands including (Golden Movie Awards, Married and Funky, Gold Coast Excellence Awards) • Provided key input into brand building, positioning and crisis management of internal brand and client’s brands. • Built quarterly business development strategy, present strategy to top level management and ensure implementation. Show less

    • Ghana
    • Broadcast Media Production and Distribution
    • 100 - 200 Employee
    • Marketing Executive
      • Sep 2016 - Apr 2020

      Assisted with the launch of Eden Heights, Miniso Ghana, G-money, Africa women cup of nation (AWCON) and GMABC themed months I Contributed to developing business to the tune of 2.4 million. • Lead the creation of content for internal broadcast brands YFM (Accra, Kumasi and Takoradi), Happy FM and e.TV Ghana on air and online platforms. • Served as liaison between internal departments, external creative agencies and clients during campaign productions. Assisted with the launch of Eden Heights, Miniso Ghana, G-money, Africa women cup of nation (AWCON) and GMABC themed months I Contributed to developing business to the tune of 2.4 million. • Lead the creation of content for internal broadcast brands YFM (Accra, Kumasi and Takoradi), Happy FM and e.TV Ghana on air and online platforms. • Served as liaison between internal departments, external creative agencies and clients during campaign productions.

Education

  • Future Learn
    Digital Marketing-Digital Skills
  • University of Ghana
    Bachelor's degree, Business Administration, Marketing

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