Experience

CATTO CATTO

• United Kingdom
• Retail Apparel and Fashion
• 1 - 100 Employee

• Co-founder & Creative Director

  • Feb 2014 - Present

  Founded & Launched the contemporary bag label CATTO CATTO.Presenting contemporary products with their roots in arts and graphic design, to modern women of the new age, by combining premium leather with excellent handcraftsmanship. Efsun Gunes, an accomplished and exhibited artist and craftswoman, still personally hand paints designs on to special order bags.As well as developing the evolving the visual style of the brand, she curates the social feeds and orchestrates the content strategy with a mind to audience segmentation, utilizing the skills acquired during years in advertising to ensure consistent branding. A strong understanding of the global fashion aesthetic has been nuanced with the understanding of the customer in different markets and different culture. This has been key to the success of the brand. Bespoking the range for the Chinese expansion has been predicated by this.www.cattocatto.comwww.instagram.com/catto.catto



ModaPublic

• Fashion Advertising Creative Director

  • Jan 2016 - Jan 2019

  Efsun Gunes; Founded and built an advertising agency specializing in designing and delivering communication strategies for leading fashion and lifestyle brands. She is responsible for idea generation, content creation, all elements of art direction, styling, casting, photography, and production. MODAPUBLIC generates multichannel work, in film, print, digital, PR, social, retail, experiential and installations.MODAPUBLIC develops creative ideas and strategies, and then operates a flex and flow creative outsourced model which assembles the production team on the fly (Film Director, Photographer, Stylist, Production). Deep knowledge of the production capabilities in the market, and how to maximize client’s budgets.



SARAR

• Türkiye
• Retail Apparel and Fashion
• 300 - 400 Employee

• Fabric Print Designer

  • Jan 2015 - Mar 2015

  Designed scarf prints for SARAR



Young & Rubicam

• United States
• Advertising Services
• 700 & Above Employee

• Creative Art Director

  • Jan 2012 - 2014

• Creative Art Director

  • Jan 2010 - Jan 2012



FCB Artgroup

• Türkiye
• Advertising Services
• 100 - 200 Employee

• Creative Group Head

  • 2007 - 2009

  Creative Group Head of Turkish Airlines Advertising Team. Developed and managed the team for a wide variety of campaigns and media.Won numerous awards including Crystal Apple and Effie’s with.Created and ran the launch campaign for of Harvey Nichols Turkey - TVC/Print/Outdoor/Retail



Proximity Istanbul

• Art Director

  • 2004 - 2007

  Art Direction to Shell, Panda Dondurma, Tadelle, Nivea, Whiskas, Snickers



MullenLowe Istanbul

• Türkiye
• Advertising Services
• 1 - 100 Employee

• Jr. Art Director

  • Feb 2004 - Mar 2004



Rekmay

• Jr. Art Director

  • Sep 2001 - Jan 2004

  Art Direction to Kavaklıdere Şarap, Mesa Konut