Efrata Puji Harsono
Partnerships Manager, Commerce & Signals at Meta- Claim this Profile
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Indonesian Native or bilingual proficiency
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English Native or bilingual proficiency
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Malay Limited working proficiency
Topline Score
Bio
Experience
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Meta
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French Polynesia
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Law Practice
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1 - 100 Employee
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Partnerships Manager, Commerce & Signals
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Oct 2021 - Present
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Strategic Partner Manager, Commerce Partnership
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Jun 2019 - Jan 2022
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Account Manager, SMB
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May 2017 - May 2019
Manage key players in Automotive, Travel, and Fintech/Finserv industry in Indonesia and offer relevant digital solutions for their business. Plan and execute market development strategies through key collaboration and partnership.
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Nike
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India
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Online Audio and Video Media
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1 - 100 Employee
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Digital Marketing
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May 2016 - Jul 2016
Led a digital consumer study for Indonesian and Philippines runners. Propose and plan a social media asset delivery for the new NIKE+ app launch based on the consumer insights. Collaborated with three agencies, BBH, Compass, and Mindshare to assist the digital marketing team in analysing the digital ecosystem and strategise for RIO 2016 Olympics campaign. Led a digital consumer study for Indonesian and Philippines runners. Propose and plan a social media asset delivery for the new NIKE+ app launch based on the consumer insights. Collaborated with three agencies, BBH, Compass, and Mindshare to assist the digital marketing team in analysing the digital ecosystem and strategise for RIO 2016 Olympics campaign.
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Carousell
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Singapore
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Technology, Information and Internet
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1 - 100 Employee
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Indonesian Community Manager
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Oct 2014 - Nov 2015
Spearheaded the business expansion to Indonesian market. Researched and analysed the e-commerce industry in Indonesia and planned the expansion plan, such as, brand positioning, online and offline events, and media/corporate partnerships. Initiated a large-scale online campaign (#shopmycarousell) in collaboration with Miss Indonesia, local actresses, and influencers to promote the culture of secondhand selling. The campaign created a large social media buzz and became one of the main contributing factors to the sustainable growth of Carousell Indonesia. Show less
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Education
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National University of Singapore
Bachelor of Business Administration (BBA), Business, Management, Marketing, and Related Support Services