Efi Minzer

CMO of Betplays.com at BetPlays
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Contact Information
us****@****om
(386) 825-5501
Location
Israel, IL
Languages
  • English Full professional proficiency
  • Hebrew Native or bilingual proficiency
  • Russian Elementary proficiency

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Bio

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5.0

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Asaph Schulman

Efi works alongside me at Personyze. He is a serious online marketing expert and is great with people. Efi is always looking at ways to contribute to the company's success with his knowledge and his out of the box thought process often generates new initiatives.

Anat Eshel

A team player, very professinoal at it's work, a great sales man! Highly recommended.

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Credentials

  • Node.js Essential Training
    lynda.com
    Jun, 2015
    - Sep, 2024

Experience

  • BetPlays
    • Bulgaria
    • Gambling Facilities and Casinos
    • 1 - 100 Employee
    • CMO of Betplays.com
      • Jan 2023 - Present

      As the Chief Marketing Officer (Conversion and Retention) at BetPlays.com, I play a pivotal role in driving the growth and success of our online gaming platform. I lead our conversion and retention team across our offices in Israel and Bulgaria. In this strategic position, I have the opportunity to shape and execute our marketing strategies, optimize user acquisition and engagement, and ensure customer loyalty. As the Chief Marketing Officer (Conversion and Retention) at BetPlays.com, I play a pivotal role in driving the growth and success of our online gaming platform. I lead our conversion and retention team across our offices in Israel and Bulgaria. In this strategic position, I have the opportunity to shape and execute our marketing strategies, optimize user acquisition and engagement, and ensure customer loyalty.

  • TrafficBee
    • Israel
    • Internet Publishing
    • Chief Executive Officer
      • Jan 2019 - May 2022

      TrafficBee (also known as Traffic Bandits) is a performance marketing company that developed an advanced tracking and lead distribution platform for affiliates and marketing teams. While driving traffic in very hard to work verticals, we noticed gaps with other platforms so we set out to developed a platform that will help us automate the marketing funnels and create a more efficient GTM flow with media campaigns. This in turn assist us with scaling of campaigns, teams and revenues by reducing the cost of developers, automate most of their work and increase productivity. Show less

  • Click Render LTD
    • Technology, Information and Internet
    • CMO
      • Jun 2019 - Feb 2020

      An Online Media marketing company after a seed round in the Health niche. In charge of planning and executing SEO websites, Top10 landing pages, and Affiliate Network. Recruiting and training employees and freelancers. An Online Media marketing company after a seed round in the Health niche. In charge of planning and executing SEO websites, Top10 landing pages, and Affiliate Network. Recruiting and training employees and freelancers.

  • Coffeet - קופיט
    • Israel
    • Food and Beverage Services
    • Owner @ Coffeet - coffee store
      • Jan 2017 - Feb 2020

      Coffeet is a B2C and B2B coffee service and store. Started in the basement, it grew to an amazing company serving customers all over Israel, until eventually sold to an amazing new owner. Coffeet is a B2C and B2B coffee service and store. Started in the basement, it grew to an amazing company serving customers all over Israel, until eventually sold to an amazing new owner.

  • invest.com
    • United Kingdom
    • Financial Services
    • 1 - 100 Employee
    • Senior Marketing Manager
      • Oct 2017 - Oct 2019

      Planning the community management team's strategy, running paid campaigns, building marketing websites for different services on WordPress, Researching and implementing SEO strategy and more Planning the community management team's strategy, running paid campaigns, building marketing websites for different services on WordPress, Researching and implementing SEO strategy and more

  • Shvakim - 360 Digital Agency
    • Israel
    • Technology, Information and Internet
    • Owner
      • 2010 - Dec 2017

      Shvakim provides professional web development and digital marketing to SMB looking for a 360 solution services. We provide: * Web development (Wordpress, Joomla) * Search Engine Optimization * SEM and SMM (Google and Facebook's paid adverts) * Translation services to and from French, English and Hebrew * Web application project management services We take pride in our availability, high quality products and reasonable pricing. Shvakim provides professional web development and digital marketing to SMB looking for a 360 solution services. We provide: * Web development (Wordpress, Joomla) * Search Engine Optimization * SEM and SMM (Google and Facebook's paid adverts) * Translation services to and from French, English and Hebrew * Web application project management services We take pride in our availability, high quality products and reasonable pricing.

  • Personyze
    • Israel
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Marketing Manager
      • 2010 - Jul 2011

      Personyze offers the most advanced tool in the market for real-time visitor segmentation and site personalization. Personyze was founded in 2008 by a group of entrepreneurs with experience in web analysis and advertising who realized that websites should be able to offer their visitors an experience that is significantly more personal and relevant to their needs. Using Personyze, websites of all types and sizes can use over 50 Behavioral, Geographical and Historical metrics to dramatically improve their engagement with online visitors, while increasing retention and conversion rates. Personyze is a SaaS product deployed on the Amazon cloud. Show less

Education

  • MLA Center for Higher education - Or Yehuda
    Bachelor of Business Administration (B.B.A.), Banking, Corporate, Finance, and Securities Law
    2012 - 2015
  • Mashav Shukei Hon
    Proffesional Diploma, Stocks, futures & commodities markets
    2004 - 2006

Community

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