Efi Louka

Social Media Marketing & Graphic Design Coordinator at ilāpothecary
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Contact Information
us****@****om
(386) 825-5501
Location
UK
Languages
  • English Professional working proficiency
  • Italian Elementary proficiency
  • Greek Native or bilingual proficiency

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Credentials

  • INSIDE LVMH
    LVMH
    Dec, 2022
    - Nov, 2024
  • photoshop crash course: A real world approach
    Adobe
    Feb, 2022
    - Nov, 2024
  • Mediaworks Social Media Marketing Short Course
    York St. John University
    Jan, 2022
    - Nov, 2024
  • Seo for Beginners
    Yoast SEO
    Sep, 2021
    - Nov, 2024
  • Fashion and Sustainability:Understanding Luxury Fashion in a Changing World
    London College of Fashion, University of the Arts London
    Mar, 2021
    - Nov, 2024
  • Google Analytics for Beginners
    Google
    Feb, 2021
    - Nov, 2024
  • Shopping ads Certification
    Google
    Nov, 2022
    - Nov, 2024
  • Social Media Marketing Certification Course
    HubSpot Academy
    Jun, 2021
    - Nov, 2024
  • Digital Advertising
    HubSpot
    Mar, 2021
    - Nov, 2024
  • Create a social media marketing campaign
    University of Leeds
  • Fundamentals of digital marketing
    Google

Experience

  • ilāpothecary
    • United Kingdom
    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • Social Media Marketing & Graphic Design Coordinator
      • May 2022 - Present

      -Formulated strategies for email marketing, content marketing, promotions, and social media -Prepared presentations for pitches to wholesale retailers across UK&I, Europe, and Asia Pacific -Designed organic and paid media campaigns that resulted in a 16% increase in online sales -Tracked, analysed, and reported weekly analytics and KPIs to management using Google Analytics -Formulated strategies for email marketing, content marketing, promotions, and social media -Prepared presentations for pitches to wholesale retailers across UK&I, Europe, and Asia Pacific -Designed organic and paid media campaigns that resulted in a 16% increase in online sales -Tracked, analysed, and reported weekly analytics and KPIs to management using Google Analytics

  • Mallory the label
    • Athens, Attiki, Greece
    • Social Media and Marketing Manager
      • Apr 2021 - Apr 2022

      -Developed organic social media plans, campaigns, activations, and, tactics to support marketing stories and, new product launches. -Managed & monitored performance, prepared and evaluated ROI and social media analysis. -Took ownership of the social media calendar; scheduled and published content across all social media platforms. -Prepared weekly and monthly press coverage reports & updated media trackers. -Designed and facilitated annual social media marketing budget. -Assisted with site merchandising. -Proactively managed and monitored email deliverability including successful campaign deployment (correct file size and send speed). -Development of influencer strategies and tactical plans to support business goals -Monitored talent and influencer results, assisted with compiling reports, and gathered analytics data. -Developed and implemented local press strategies, including press work and product communication -Analyzed influencer results & campaign performance, using data-tracking software & drew conclusions. -Organized campaigns' photoshoots and provided support as needed at content and campaign shoots.

  • TALLY WEiJL
    • Switzerland
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Sales Assistant
      • Oct 2020 - Apr 2021

      -Maintained accurate stock and inventory counts for over 300 items and reconciled any discrepancies -Led a team of four employees by setting weekly targets and providing seasonal promotion briefings -Assisted customers by answering questions, providing merchandise expertise, and handling payments -Maintained accurate stock and inventory counts for over 300 items and reconciled any discrepancies -Led a team of four employees by setting weekly targets and providing seasonal promotion briefings -Assisted customers by answering questions, providing merchandise expertise, and handling payments

  • H&M
    • Sweden
    • Retail
    • 700 & Above Employee
    • Sales Assistant
      • Dec 2019 - Jun 2020

      -Maintained a clean, organized inventory and curated displays of rotating seasonal clothing and accessories -Collaborated with the Visual Merchandising team to optimize promotion selection and displays -Maintained a clean, organized inventory and curated displays of rotating seasonal clothing and accessories -Collaborated with the Visual Merchandising team to optimize promotion selection and displays

Education

  • PANSIK Fashion school
    Fashion management
    2020 - 2021
  • University of Patras
    Bachelor's degree, Materials Science
    2015 - 2020

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