Efeturi Doghudje
Managing Director at Loose Media- Claim this Profile
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Bio
Tobiloba Olaosun, ANIPR
I am very particular about who leads me as I believe I feed off the energy they provide hence when I found out Efe would be my manager, I did all my research and was inspired by my findings. ED as we fondly address her is a rich blend of expertise, discipline and elegance. Her leadership style is impactful and she gave us all room to fly. I must say; if you are not driven with a focus in mind, you may struggle as she is intentional about ensuring you grow on all fours. I am glad I met her and would definitely recommend her for a Director of Marketing and Corporate Communications position anywhere in the world. She has the right expertise to drive any organization to success and is a great leader who utilises the listening tool to get the best of her team members.
Funmilayo Falola
Efeturi is a marketing and communications specialist who comes with an innovative mind,varied experiences ànd a can do spirit that help her deliver to given tasks. She is very curious,an avid learner and lends a voice when and where required. I have learned a lot from her over the years especially in PR,media relations and digital marketing. As an individual I find her to be very calm,mature and ready to work. I can confirm that wherever she is or in whatever she is doing,she will àlways give her best. I've enjoyed a great professional and personal friendship with her and I am proud of the strides she is making.
Tobiloba Olaosun, ANIPR
I am very particular about who leads me as I believe I feed off the energy they provide hence when I found out Efe would be my manager, I did all my research and was inspired by my findings. ED as we fondly address her is a rich blend of expertise, discipline and elegance. Her leadership style is impactful and she gave us all room to fly. I must say; if you are not driven with a focus in mind, you may struggle as she is intentional about ensuring you grow on all fours. I am glad I met her and would definitely recommend her for a Director of Marketing and Corporate Communications position anywhere in the world. She has the right expertise to drive any organization to success and is a great leader who utilises the listening tool to get the best of her team members.
Funmilayo Falola
Efeturi is a marketing and communications specialist who comes with an innovative mind,varied experiences ànd a can do spirit that help her deliver to given tasks. She is very curious,an avid learner and lends a voice when and where required. I have learned a lot from her over the years especially in PR,media relations and digital marketing. As an individual I find her to be very calm,mature and ready to work. I can confirm that wherever she is or in whatever she is doing,she will àlways give her best. I've enjoyed a great professional and personal friendship with her and I am proud of the strides she is making.
Tobiloba Olaosun, ANIPR
I am very particular about who leads me as I believe I feed off the energy they provide hence when I found out Efe would be my manager, I did all my research and was inspired by my findings. ED as we fondly address her is a rich blend of expertise, discipline and elegance. Her leadership style is impactful and she gave us all room to fly. I must say; if you are not driven with a focus in mind, you may struggle as she is intentional about ensuring you grow on all fours. I am glad I met her and would definitely recommend her for a Director of Marketing and Corporate Communications position anywhere in the world. She has the right expertise to drive any organization to success and is a great leader who utilises the listening tool to get the best of her team members.
Funmilayo Falola
Efeturi is a marketing and communications specialist who comes with an innovative mind,varied experiences ànd a can do spirit that help her deliver to given tasks. She is very curious,an avid learner and lends a voice when and where required. I have learned a lot from her over the years especially in PR,media relations and digital marketing. As an individual I find her to be very calm,mature and ready to work. I can confirm that wherever she is or in whatever she is doing,she will àlways give her best. I've enjoyed a great professional and personal friendship with her and I am proud of the strides she is making.
Tobiloba Olaosun, ANIPR
I am very particular about who leads me as I believe I feed off the energy they provide hence when I found out Efe would be my manager, I did all my research and was inspired by my findings. ED as we fondly address her is a rich blend of expertise, discipline and elegance. Her leadership style is impactful and she gave us all room to fly. I must say; if you are not driven with a focus in mind, you may struggle as she is intentional about ensuring you grow on all fours. I am glad I met her and would definitely recommend her for a Director of Marketing and Corporate Communications position anywhere in the world. She has the right expertise to drive any organization to success and is a great leader who utilises the listening tool to get the best of her team members.
Funmilayo Falola
Efeturi is a marketing and communications specialist who comes with an innovative mind,varied experiences ànd a can do spirit that help her deliver to given tasks. She is very curious,an avid learner and lends a voice when and where required. I have learned a lot from her over the years especially in PR,media relations and digital marketing. As an individual I find her to be very calm,mature and ready to work. I can confirm that wherever she is or in whatever she is doing,she will àlways give her best. I've enjoyed a great professional and personal friendship with her and I am proud of the strides she is making.
Credentials
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Professional Diploma In Digital Marketing
Digital Marketing Institute
Experience
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Loose Media
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Nigeria
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Advertising Services
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1 - 100 Employee
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Managing Director
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Feb 2022 - Present
As the Managing Director, of Loose Media, I manage the LM operations by implementing business strategies and fostering business relationships, with existing, new, and potential clients. I maintain frequent communications with the team, reviewing operational data and financial statements to track the progress of business initiatives in areas like finance, business development, content management, production, or HR. I oversee the company’s financial performance, investments, and other business ventures while also ensuring a flow of information and developing a trusted relationship with shareholders, business partners and authorities. I act as the public speaker and public relations representative of the company in ways that strengthen its profile as well as analyze problematic situations and occurrences and provide solutions to ensure company survival and growth.
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VFD Group Plc
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Nigeria
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Investment Management
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1 - 100 Employee
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Head Marketing & Corporate Communications
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Nov 2020 - Aug 2022
I have the creative oversight to serve as the custodian of the corporate brand image of VFD Group, ensuring consistent projection of the Group and its affiliates’ brand across all spheres of the business ecosystems for the sustenance and growth of the business, a positive brand position and increased stakeholder value. I facilitate and champion strategic marketing campaigns to exploit market opportunities that reflect and align with various brands and values while ensuring all internal and external communications are consistent with the various company’s brand positioning. Foster a working relationship with the sales team, to interpret data gathered and translate research activities to determine customer needs into appropriate products/ services for customers. While providing leadership and guidance while managing team members and subordinates’ performance towards the achievement of the overall team and Group objectives. Manage the overall media relations strategy (pre and post-crisis or not) for the company and serve as a first-line interface between the company and key stakeholders in local and international print, electronic and social media, including handling of media queries, interviews, and press conferences. I develop and implement brand enhancement events (conferences, workshops, seminars, etc) regularly to provide added value to the customer while improving brand equity. Ensure the adequate planning, organizing, and convening of corporate and social events for all entities. Develop, execute, and enhance the online presence for the group and its entities through relationship building and engagement with online publishers, social media influencers, and their affiliates. While also, using paid digital efforts, display advertising, mobile, SEM & SEO, assure digital design optimized for branding, impact, SEO, and web development.
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United Capital Plc
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Nigeria
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Financial Services
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100 - 200 Employee
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Head, Marketing & Corporate Communication
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Dec 2018 - Nov 2020
I had the overall responsibility of creating and managing for United Capital Plc Group, its marketing and corporate communications strategy necessary to achieve its growth, profit, and brand visibility goals. As Head, I oversee the management and development of the brand, internal and external publics, digital marketing engagement as well as media and public relations. I had the overall responsibility of creating and managing for United Capital Plc Group, its marketing and corporate communications strategy necessary to achieve its growth, profit, and brand visibility goals. As Head, I oversee the management and development of the brand, internal and external publics, digital marketing engagement as well as media and public relations.
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Lagos State Employment Trust Fund
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Nigeria
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Strategic Management Services
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1 - 100 Employee
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Head Stakeholder Management & Communication
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Dec 2016 - Nov 2018
Oversight for building and maintaining sustainable relationships with strategic stakeholders such as Government Ministries Departments and Agencies, Local Governments, Beneficiaries and potential Donors. Organize strategic stakeholder engagement across the different Local Government Areas (LGA) of Lagos State as well as organize forums for engagement and dialogue with the members of the Ministries and their Commissioners Also serve as Head Communication, a role that incorporates Brand Development & Architecture, definition of marketing & media objectives/strategies, evaluate opportunities and refine marketing & communication plans in accordance to organization needs. I manage activation/communication/digital agencies and vendors to ensure brand consistent and coordinated communication that drive optimal coverage and brand consistency across all LSETF programmes. Broad responsibility for LSETF brand management, internal & external communications strategy including planning, messaging, digital/social communications, thought leadership and PR/media relations all with the goal of amplifying the ETF messaging, brand equity and core values.
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First Bank of Nigeria Ltd
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Financial Services
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700 & Above Employee
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Digital Marketing Specialist
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Jul 2014 - Dec 2016
I championed the refurbishment and restoration of the current bank’s website as well as digital transformation project with Accenture with direct reporting lines to the Head of Digital Marketing. My responsibilities also entailed, development, execution and optimization of paid digital efforts, including display advertising, mobile, SEM and SEO, managing all online partnerships with various publishers and influencers, integrate online activities with off-line marketing communications plans to ensure plans provide optimal business support of the banks services. I also had responsibility of managing agency and vendor relationships to ensure any outsourced work is consistent, high quality, cost-effective, and reflects FirstBank branding specifications. Identifying 360-degrees digital marketing communication opportunities for applying new technologies, digital products and services to online campaigns.
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Media & External Relations Executive
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Nov 2010 - Jul 2014
I championed the establishment of a sustainable relationship with members of the press by introducing activities such as the annual Financial and Brand Training in the UK, Breakfast sessions with senior executives of the bank and newspaper publishers as well as correspondence round table with senior correspondents and editors of newspaper publications. Also, I developed and guided creative development of the Bank’s new online platform (FirstOnline) in 2013. My responsibilities within the Media team, with direct reporting lines to the Head Media & External Relations also entailed the development and execution of a strategy for proactively cultivating positive corporate relationships with local and international media for FirstBank Ltd and FBN Holdings Company.Other responsibilities include working closely with respective teams within Marketing & Corporate Communications, Brand Management, Digital & Social Media, CSR, Events & Sponsorships to develop messaging, press releases, analyses and feature articles to communicate corporate milestones, product launches, corporate campaigns, and new developments.
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CCM LTD.
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United Kingdom
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Facilities Services
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1 - 100 Employee
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Key Account Manager
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Jul 2010 - Nov 2010
My responsibilities for this role include: - Strategic Consulting, including content and compliance monitoring of media and strategy development My responsibilities for this role include: - Strategic Consulting, including content and compliance monitoring of media and strategy development
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Head of Commercials
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Jun 2006 - Jul 2010
My responsibilities include: • Lead a team of Commercial Schedulers (currently four) • Train new Commercial Schedulers on job roles and functions. • Manage air time to reflect suitability of products and services. • Interact and monitor broadcasters • Interact closely with Advertising Agencies and direct clients to understand their needs • Resolve conflict situations with difficult customers and Advertising Agencies to ensure a 100% satisfaction level. • Communicate incident reports to the Group Directors.
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Education
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2008 - 2009
Lagos Business School
M.Sc, Media and Communication Studies -
2015 - 2015
JK Michaels Project Management
Certificate of Participation PMP Preparatory Course, Project Management -
2013 - 2013
Digital Marketing Institute
Professional Diploma In Digital Marketing, Digital Communication and Media/Multimedia -
2012 - 2012
Certified Institute of Public Relations(CIPR)
Certificate of Attendance, Public Relations -
2011 - 2011
CIM | The Chartered Institute of Marketing
Certificate, Marketing Management & Leadership -
2010 - 2010
Natural Log Training UK
Certificate, Training -
2009 - 2010
Pan African University(LBS) Lagos, Lagos State
School, Media and Communication -
2005 - 2006
Nigerian Film Institute
Diploma, Cinematography and Film/Video Production -
1999 - 2004
Ahmadu Bello University, Zaria, Kaduna State
B.Sc, Media and Communication Studies -
1997 - 1998
Classicana Computer School, S/Lere, Lagos State
Diploma, Data Processing -
2019 - 2019
Lagos Business School, Pan-Atlantic University
Certificate, Business Development
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