Eeshan Reddy

Media Activation Director at EssenceMediacom India
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Contact Information
us****@****om
(386) 825-5501
Location
Gurugram, Haryana, India, IN
Languages
  • English Native or bilingual proficiency
  • Hindi Native or bilingual proficiency

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Divya Khurannaa

Working with Eeshan at Omnicom Media Group was an incredible experience. He is a true expert in programmatic and consistently delivers impressive results for clients. His deep knowledge of the latest industry trends and technologies allows him to plan and implement successful strategies and campaigns. One of Eeshan's strongest qualities is his ability to think innovative and come up with creative yet practical solutions to complex marketing challenges. Not only is he technically skilled, but he is also a pleasure to work with as he is the great team leader and a strong communicator. He consistently goes above and beyond to drive results and I highly recommend him for any opportunity he may be considering. Working with him has been a pleasure, and I am confident he is and will be an asset to any team or organization.

Nidhi S.

It was pleasure working with Eeshan in Accenture. He has the ability to handle the situation calmly and patiently even with toughest clients. He was my mentor and has helped me in improving my technical skills. His presence has positively impacted the company and our team. If ever given a chance, I would love to work again with him.

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Credentials

  • Fundamentals of digital marketing
    Google
    Jul, 2023
    - Oct, 2024
  • Apple Search Ads
    Apple
    Nov, 2020
    - Oct, 2024
  • Edge Academy Certified: Trading Essentials
    The Trade Desk
    Nov, 2020
    - Oct, 2024
  • Edge Academy Certified: Data-Driven Planning
    The Trade Desk
    Oct, 2020
    - Oct, 2024
  • Edge Academy Certified: Marketing Foundations
    The Trade Desk
    Oct, 2020
    - Oct, 2024
  • Google Digital Garage
    Google
    Jun, 2020
    - Oct, 2024
  • The Trade Desk: Strategist Curriculum
    The Trade Desk
    Oct, 2019
    - Oct, 2024
  • Meta Certified Media Buying Professional
    Meta
    May, 2023
    - Oct, 2024
  • MediaMath Programmatic Certification
    MediaMath
    Jan, 2021
    - Oct, 2024
  • Google Ads Apps
    Google
    Jun, 2020
    - Oct, 2024
  • Google Ads Display
    Google
    Jun, 2020
    - Oct, 2024
  • Google Ads Measurement
    Google
    Jun, 2020
    - Oct, 2024
  • Google Ads Search
    Google
    Jun, 2020
    - Oct, 2024
  • Google Ads Video
    Google
    Jun, 2020
    - Oct, 2024
  • Google Analytics
    Google
    Jun, 2020
    - Oct, 2024
  • Google Shopping Ads
    Google
    Jun, 2020
    - Oct, 2024
  • Data Studio
    Google
    May, 2020
    - Oct, 2024
  • Campaign Manager
    Google
    Apr, 2020
    - Oct, 2024
  • Display & Video 360
    Google
    Apr, 2020
    - Oct, 2024
  • Search Ads 360
    Google
    Apr, 2020
    - Oct, 2024

Experience

    • Advertising Services
    • 1 - 100 Employee
    • Media Activation Director
      • Jul 2023 - Present
    • France
    • Advertising Services
    • 700 & Above Employee
    • Director, Programmatic Media
      • Aug 2022 - Jun 2023
    • United States
    • Advertising Services
    • 700 & Above Employee
    • Associate Director, Programmatic Media
      • Sep 2020 - Aug 2022
    • United States
    • Advertising Services
    • 700 & Above Employee
    • Group Head, Programmatic Media
      • Dec 2018 - Sep 2020

      » Draw tactical media strategies with account specific solutions » Avidly trade inventory, efficiently use PMPs, integrate with DMPs, exchanges & networks » Often collaborate with tech, media and data partners to achieve campaign objectives » Associate with premium|efficient publisher networks to build smart reach channels » Sagaciously apply the GMP stack building account portfolios with each campaign » Participate with agency stake holders on new account pitches & closures » Draw tactical media strategies with account specific solutions » Avidly trade inventory, efficiently use PMPs, integrate with DMPs, exchanges & networks » Often collaborate with tech, media and data partners to achieve campaign objectives » Associate with premium|efficient publisher networks to build smart reach channels » Sagaciously apply the GMP stack building account portfolios with each campaign » Participate with agency stake holders on new account pitches & closures

    • Ireland
    • Business Consulting and Services
    • 700 & Above Employee
    • Search Specialist, Google Ads
      • Mar 2017 - Nov 2018

      » Acquired aptitude towards ​the Google ​Ads stack​ (Search, GDN, Video, Mobile, Shopping) » Solved problems using analytical insights to help achieve campaign objectives » Worked closely with internal teams and offered consultation to large & small customer sales » Troubleshot ​campaign|​account ​related ​issues and thrived on customized ​solutions

    • Specialist, Display & Video 360
      • Jul 2015 - Feb 2017

      » Clasped Online Display advertising, RTB and their synergy with Programmatic » Offered consultation on Display, Video|YouTube across managed clients » Identified spend issues via real-time inventory reports » Acquired nativity towards ad tags, click macros & ad policies » Learned various associations (ad servers, ad exchanges, DSP, SSP, PMP, DMP, VAST, VPAID, etc.)

    • India
    • Banking
    • Analyst, Ads Integrity
      • May 2014 - Jun 2015

      » Assimilated Facebook Ads and gained expertise over ad policies » Built vendor portfolio catering email support for managed accounts » Closely worked with internal ops to drive company-wide goals » Handled customer issues on Facebook advertising requirements and policies » Recorded quality feedback from clients bridging developments within the Facebook ads community » Assimilated Facebook Ads and gained expertise over ad policies » Built vendor portfolio catering email support for managed accounts » Closely worked with internal ops to drive company-wide goals » Handled customer issues on Facebook advertising requirements and policies » Recorded quality feedback from clients bridging developments within the Facebook ads community

    • Food and Beverage Services
    • Manager, Sales & Marketing
      • Oct 2013 - Dec 2013

      » Generated revenue trading advertising space to restaurants on Zomato » Offered unconventional consultation leading towards revenue generation » Managed client relationships with key decision makers » Deployed custom-tailored strategies for standalone restaurants and chains » Generated revenue trading advertising space to restaurants on Zomato » Offered unconventional consultation leading towards revenue generation » Managed client relationships with key decision makers » Deployed custom-tailored strategies for standalone restaurants and chains

    • France
    • Oil and Gas
    • 1 - 100 Employee
    • Executive, Marketing
      • Nov 2011 - Oct 2013

      » Helped shortlist partner agencies for Google Business 360 » Regulated channel partner training programs » Drove core ops setting projections and achieved partner deliverable » Developed excellent rapport with agency stake holders to maximize on markets » Helped shortlist partner agencies for Google Business 360 » Regulated channel partner training programs » Drove core ops setting projections and achieved partner deliverable » Developed excellent rapport with agency stake holders to maximize on markets

    • Canada
    • Non-profit Organizations
    • 700 & Above Employee
    • Team Member, AIESEC
      • Aug 2009 - Jul 2011

      AIESEC is a global platform for young people to develop their leadership potential through international internships and volunteer opportunities. Founded in 1948, AIESEC is a non-governmental, and not-for-profit organization entirely run by youth for youth. at AIESEC, » Helped create social opportunities for international exchange students partnering with NGOs » Ensured quality induction for exchange participants AIESEC is a global platform for young people to develop their leadership potential through international internships and volunteer opportunities. Founded in 1948, AIESEC is a non-governmental, and not-for-profit organization entirely run by youth for youth. at AIESEC, » Helped create social opportunities for international exchange students partnering with NGOs » Ensured quality induction for exchange participants

Education

  • Jawaharlal Nehru Technological University
    Bachelor's degree, Computer Science
    2007 - 2011
  • Bhartiya Vidya Bhavan, Jubilee Hills, Hyderabad (INDIA)
    Junior High
    1999 - 2005

Community

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