Experience

Texas Health Action

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Director of Marketing

  • Aug 2021 - Present



Family

• Hiatus for Family Care

  • Feb 2017 - Feb 2020

  Care for Mother with pancreatic cancer. Care for Mother with pancreatic cancer.



WCG, a W2O Company

• United States
• Public Relations and Communications
• 1 - 100 Employee

• Group Account Director

  • Nov 2015 - Apr 2016

  Managed health, tech and CPG client engagements including strategy, analytics, lead-gen, e-commerce, digital design/build, SEO, SEM and social • Drafted a Go-To-Market strategy and tactical plan to secure VC funding for a medical device client • Won SEO and social media projects with Neodyne Biosciences in pursuit of a $5M+ marketing account • Secured a ‘thought-leadership’ engagement with a Fortune 100 health technology and medical product corporation • Managed social research to identify influencers and conversations to inform the brand launch strategy for UPTRAVI • Framed the strategy for Clorox Professional Products Division’s 1st ever direct to consumer pilot, testing both social media and email tactics Show less



iHealth Labs

• United States
• Hospitals and Health Care
• 100 - 200 Employee

• Director of Enterprise Accounts

  • Mar 2014 - Oct 2015

  Responsible for identifying, developing, and implementing scalable Enterprise projects of monetary and strategic value • Solidified partnership agreements with top-tier corporate and non-profit organizations including GE and American Heart Association • Directly responsible for the strategy, design and launch of the American Heart Association’s Check Change Control blood pressure management pilot; surpassing enrollment goals within the first 6 weeks http://hbpleaders.heart.org/ihealth-aha • Prepared and managed the National coverage determination (NCD) process and gained approval for Centers for Medicare & Medicaid Services (CMS) coverage of iHealth glucometer devices • Selected panel speaker at the eHealth Initiative Annual Conference 2015 discussing the use of electronic health records (EHRs) and emerging technology to support health initiatives at the clinic and community level. Show less



iCrossing

• United States
• Advertising Services
• 200 - 300 Employee

• Sr. Account Director

  • Jan 2013 - Dec 2013

  Oversaw digital advertising and lead generation campaigns for AAA membership, P&C & Life insurance and banking Managed SEM, SEO efforts and a range of supporting digital marketing tactics including native, social, mobile, gaming, and various Google betas - Google enhanced campaigns, social ad extensions. Crafted a strategic approach to expand lead generation campaigns to new advertising units from Yahoo, Tumblr and Facebook. Oversaw digital advertising and lead generation campaigns for AAA membership, P&C & Life insurance and banking Managed SEM, SEO efforts and a range of supporting digital marketing tactics including native, social, mobile, gaming, and various Google betas - Google enhanced campaigns, social ad extensions. Crafted a strategic approach to expand lead generation campaigns to new advertising units from Yahoo, Tumblr and Facebook.



Havas Creative Network

• United States
• Advertising Services
• 700 & Above Employee

• Account Director

  • 2010 - 2012

  Simultaneously managed integrated marketing campaigns across multiple Genentech brands including TAMIFLU, PULMOZYME, TARCEVA and ACTEMRA. Directly responsible for the development and execution of multiple highly effective traditional, digital, mobile and social campaigns including cross-platform app development Delivered 3:1 ROI for TAMIFLU franchise with +70% branded and +84% unbranded site engagement Organically grew revenue by more than 7x within 18 months Simultaneously managed integrated marketing campaigns across multiple Genentech brands including TAMIFLU, PULMOZYME, TARCEVA and ACTEMRA. Directly responsible for the development and execution of multiple highly effective traditional, digital, mobile and social campaigns including cross-platform app development Delivered 3:1 ROI for TAMIFLU franchise with +70% branded and +84% unbranded site engagement Organically grew revenue by more than 7x within 18 months



Sudler & Hennessey

• United States
• Advertising Services
• 100 - 200 Employee

• Patient Marketing Director

  • Jul 2009 - Mar 2010

  Drafted a marketing philosophy and strategic approach for patient-specific marketing to support expansion of patient-specific offering. Delivered a report on the current regulatory environment and the implications for our marketing process. Authored & presented a position paper regarding the history and current state of the FDA’s accelerated approval process and the implications for marketing medications granted accelerated approval. Drafted a marketing philosophy and strategic approach for patient-specific marketing to support expansion of patient-specific offering. Delivered a report on the current regulatory environment and the implications for our marketing process. Authored & presented a position paper regarding the history and current state of the FDA’s accelerated approval process and the implications for marketing medications granted accelerated approval.



R/GA

• United States
• Advertising Services
• 700 & Above Employee

• Management Supervior

  • 2006 - 2009

  Managed the "Clean Home Journal" CRM/Loyalty program for S.C. Johnson. The program centered around the "Clean Home Journal" digital portal. Led the evolution of marketing strategy driven by market and competitive changes. The program was completely redesigned including naming, branding, segments, offers, channels, visual design, etc. 5 million new members joined within the first 10 months. Managed the "Clean Home Journal" CRM/Loyalty program for S.C. Johnson. The program centered around the "Clean Home Journal" digital portal. Led the evolution of marketing strategy driven by market and competitive changes. The program was completely redesigned including naming, branding, segments, offers, channels, visual design, etc. 5 million new members joined within the first 10 months.



Digitas Classic

• Greater New York City Area

• Associate Director, Marketing

  • 2005 - 2006

  Managed acquisition and retention programs via integrated DRTV, DM, Digital, Teleservices campaigns. Launched the TimesSelect product including brand planning, creative development, production, media and operations, Managed acquisition and retention programs via integrated DRTV, DM, Digital, Teleservices campaigns. Launched the TimesSelect product including brand planning, creative development, production, media and operations,



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Management Supervisor

  • Sep 1999 - Aug 2005

  Responsible for the successful launch of both ADVAIR and REMICADE brands. • Delivering 113% unaided awareness of ADVAIR• Achieve a 4:1 ROI for REMICADE• Enrolled over 100K patients in RemiCARE CRM resulting in a 10% decrease in patient discontinuance.• Managed the strategy and development of +passport the first CRM program in the HIV space. The goal was to facilitate links across HIV stakeholders to open communications and provide a single access point for patients.

• Sr. Manager, OgilvyOne Consulting

  • 1999 - 2001

  As a Sr. Manager, I developed the operational (go-to-market) structures for the market launch of PROOCRIT (J&J), REMICADE (Centocor) and ADVAIR (Glaxo SmithKline). This included identifying, hiring and training appropriate teleservices and fulfillment vendors and on-going direct vendor management post launch.



Digitas Classic

• Greater Boston Area

• Marketing Manager, Teleservices

  • Sep 1998 - Aug 1999

  Managed call center, fulfillment and data processes for AT&T and American Express sales programs • Developed operational plan for sales and direct response programs • Selected and oversaw management of multiple outbound and inbound teleservices vendors • Created call handling strategy to meet performance, sales and retention goals Managed call center, fulfillment and data processes for AT&T and American Express sales programs • Developed operational plan for sales and direct response programs • Selected and oversaw management of multiple outbound and inbound teleservices vendors • Created call handling strategy to meet performance, sales and retention goals



Digitas Classic

• Greater Boston Area

• Marketing Analyst, Teleservices

  • 1995 - 1998

  Provided analysis and tracking of direct marketing campaigns for AT&T phone and Internet products • Devised strategic program analysis highlighting areas for program optimization • Managed day-to-day program operations at outsourced teleservices and direct mail vendors • Managed launch activities for new and test campaigns including reporting, scripting, training • Provided campaign and test performance reports and optimization recommendations Provided analysis and tracking of direct marketing campaigns for AT&T phone and Internet products • Devised strategic program analysis highlighting areas for program optimization • Managed day-to-day program operations at outsourced teleservices and direct mail vendors • Managed launch activities for new and test campaigns including reporting, scripting, training • Provided campaign and test performance reports and optimization recommendations



New England Aquarium

• United States
• Museums, Historical Sites, and Zoos
• 200 - 300 Employee

• President Relations Assistant

  • 1994 - 1995