Experience

CHEC CONSTRUCTION (M) SDN BHD

• Construction
• 100 - 200 Employee

• Marketing Manager

  • Dec 2022 - Present

  Key Roles: • Work closely with internal & external (IJM / Beibu Gulf) Head of Function, involve in new marketing initiatives / project conceptualization as well as tactical implementation to drive development’s brand initiatives for continuous business growth • Manage & oversee the marketing operations (marketing business plan, marketing budget, advertising & promotion, event management, sales gallery setup, investors’ presentation deck) • Propose and coordinate marketing plans to increase potential sales leads database and sales revenue. Analyse and review marketing campaign performance. • To support CMO and Sales GM on the preparation of commercial & investment proposal based on clients’ investment requirements on industrial assets / land acquisition as well as feasibility / market study. • To conduct research and compile data of various industries from internal and external sources (statutory bodies, authorities, agencies and other external advisor & consultant) based on investors’ profile and proposal. • Develop and maintain good relationships with relevant agencies, associations, and prospects. • Support HOD in; - Planning and execution of marketing plan to ensure the clarity and uniformity of all communication and on time production. - Leading marketing campaigns, both online and offline events and tactical activities. • Keep track of marketing budget / expenses and review marketing campaign performance. • Stakeholder Management - Work closely with internal & external stakeholder (Project Marketing, Sales & Investment Management Team and Real Estate Brokers); - to ensure updated marketing calendar of activations aimed at prospects and purchasers to increase leads and sales conversions. - Liaise with the government and statutory bodies, authorities, agencies and other external advisory & consultancy companies in relation with research and data compilation related to business proposal & investors inquiries. Show less



MRCB

• Real Estate
• 700 & Above Employee

• Senior Marketing Executive

  • Mar 2017 - Feb 2023

  Key Roles: • Executes campaigns, prepare marketing collaterals and supporting tactical activities, monitors and tracking marketing budget and KPIs, and takes corrective action, to drive and co-operation with cross functional teams to fix all marketing action. • Be an effective partner with Project, Brand Marketing, Corporate Communication, Sales Teams, Finance, and external stakeholders to ensure that brand objectives and campaign targets and ROI are achieved. • Work closely with Marketing Communications department on group marketing related communication plan; Work together with Business Unit head to create targeted digital marketing initiatives to generate quality leads and to sustain walk-ins to the show galleries. Involvement in Projects • Sentral Suites Serviced Apartment & Retail - KL Sentral • The Sentral Residences - KL Sentral • Q Sentral Grade A Office - KL Sentral • 9Seputeh - Old Klang Road, KL • Alstonia & Kalista Park Home - Bukit Rahman Putra, KL Show less



MRCB Sentral Properties Sdn Bhd

• Malaysia
• Real Estate
• 1 - 100 Employee

• Marketing Executive

  • Jan 2013 - Feb 2017



Mary Chia

• Mid Valley City

• Graphic Designer

  • Jan 2011 - Oct 2012



Fmc Greenland Sdn Bhd - Bms Organics

• Food and Beverage Services
• 1 - 100 Employee

• Graphic Designer

  • 2010 - 2011