Experience

Skoove

• Germany
• E-learning
• 1 - 100 Employee

• Marketing Director

  • Dec 2022 - Present

• Senior Marketing Manager

  • Aug 2022 - Dec 2022

• Marketing Manager

  • Oct 2021 - Aug 2022



Freelance

• Digital Marketing Freelancer

  • Sep 2020 - Oct 2021

  As a digital marketing freelancer I'm helping businesses grow their online presence. Current clients include Skoove, a piano learning app. As a digital marketing freelancer I'm helping businesses grow their online presence. Current clients include Skoove, a piano learning app.



Glasgow Caledonian University

• United Kingdom
• Higher Education
• 700 & Above Employee

• Marketing Campaigns Manager

  • Sep 2019 - Sep 2020

  While covering maternity at Glasgow Caledonian University I worked with the digital agency Penna to manage and coordinate all of the University’s paid media campaigns, from the strategy to the execution and optimisation. • Oversaw a budget of over 400K+ delivering ads to over 25 countries on channels including Facebook, Instagram, Google Search, YouTube and display.• Led the content strategy and delivery for both video and image ads, ensuring content was tailored for the diverse channels and target markets.• Led business intelligence meetings on a biweekly basis with 8+ stakeholders including account managers, senior leadership and others. Here, I’d lead a discussion around optimisation opportunities for the various campaigns, channels and courses. Student recruitment has a very long pipeline, often over a year, and with many touchpoints, so reporting involved collating a lot of data sets and visualising it for stakeholders who may not be from an analytics background.• Employed A/B testing on copy, assets, landing pages, audiences and more which led to a strong reduction of CPAs over the year.



nkoda

• United Kingdom
• Musicians
• 1 - 100 Employee

• Content Marketing Manager

  • Feb 2019 - Sep 2019

  nkoda is an app that offers sheet music on subscription with over 100,000 titles from world leading publishers. As a startup it raised over 6 million in its first year. Typically for a startup the role was varied, and I got to work across all parts of the business including B2B and B2C markets. • Produced eye-catching video and image content for both B2B and B2C markets, including animated product videos, live action shoots for paid media and organic socials, print materials and more.• Worked on paid socials improving the clickthrough from 1% to 2% by testing messaging and content.• Managed paid media campaigns on Google Ads, social channels, Apple Search Ads and more. This involved: o building out the campaign structures in the backend of the various platforms.o reporting on ad performance to leadership on a daily basis and managing ad optimisation.o overseeing audience targeting, utilising insight tools and testing to find our most engaged audience.• Worked closely with the data analyst to build the Power BI dashboard used at insight meetings informing company-wide strategy.• Led a retention strategy that reduced churn by: optimising the app onboarding flow, deploying an email nurture track targeting disengaged users, and utilising remarketing on social media.



ABRSM

• United Kingdom
• Musicians
• 200 - 300 Employee

• Marketing Executive

  • Jan 2017 - Mar 2019

  At ABRSM I devised and implemented product marketing campaigns using the marketing mix. When managing the launch campaign for the new guitar syllabus, I led a team of 8 in planning the strategy for what was one of the biggest product launches of the year. This campaign saw the highest ever social engagement in the organisation’s history. Other successful campaigns I have managed include doubling the downloads targeted for our sight-reading app and implementing the use of Facebook Live within the organisation. I have also implemented email campaigns that have achieved open rates of over 60%. I utilised insight tools such as Power BI, Google Analytics to inform campaign planning and as a confident and experienced digital marketer I regularly used tools such as Adobe CC, Google AdWords, Hootsuite and email marketing platforms.As a creative I have commissioned assets for campaigns that include our most successful ever video content, examples of which can be seen here https://bit.ly/2SZrUNp. Other creative work I have led on at ABRSM includes design for print and web and our successful series of app ads which I designed myself on Adobe CC.



Macmillan Education

• United Kingdom
• Education Administration Programs
• 700 & Above Employee

• Digital Marketing Assistant

  • Oct 2015 - Dec 2016

  As Digital Marketing Assistant at Macmillan Education my responsibilities included: copywriting, web editing, email marketing, social media and commissioning content. I implemented our digital strategy as part of the digital team to ensure best online practice through reporting, SEO and analytics. Much of the work I did was with the goal of driving sales and web traffic. Consequently, I have developed an objective-focused and data-driven approach to digital marketing. As Digital Marketing Assistant at Macmillan Education my responsibilities included: copywriting, web editing, email marketing, social media and commissioning content. I implemented our digital strategy as part of the digital team to ensure best online practice through reporting, SEO and analytics. Much of the work I did was with the goal of driving sales and web traffic. Consequently, I have developed an objective-focused and data-driven approach to digital marketing.



Chart House Music

• Marketing / PR Assistant

  • May 2015 - Oct 2015

  At Chart House Music I worked as a Marketing and PR Assistant. Chart House is an artist development agency that helps aspiring musicians compose, record and release music, as well as create a portfolio to help them get started in the music industry. In this role I had a diverse range of responsibilities. I worked on social media campaigns, press releases, and built relations with other music companies. I also used Photoshop and Final Cut to produce music portfolios for clients. At Chart House Music I worked as a Marketing and PR Assistant. Chart House is an artist development agency that helps aspiring musicians compose, record and release music, as well as create a portfolio to help them get started in the music industry. In this role I had a diverse range of responsibilities. I worked on social media campaigns, press releases, and built relations with other music companies. I also used Photoshop and Final Cut to produce music portfolios for clients.



Teacher

• Guitar Teacher

  • Sep 2011 - Jul 2015

  At Wilson's school I taught students from absolute beginner up to grade 8, in both classical and rock genres. At Wilson's school I taught students from absolute beginner up to grade 8, in both classical and rock genres.



TEDDINGTON SCHOOL

• 1 - 100 Employee

• Music Teacher

  • Sep 2014 - May 2015

  As an experienced Music Teacher in London, I was regularly graded ‘Outstanding’ in lesson observations. Responsibilities included lesson planning for ages 12 - 18, running extracurricular clubs and managing relationships with parents. In this role I learned to manage time effectively, multitask, work under pressure and think creatively. As an experienced Music Teacher in London, I was regularly graded ‘Outstanding’ in lesson observations. Responsibilities included lesson planning for ages 12 - 18, running extracurricular clubs and managing relationships with parents. In this role I learned to manage time effectively, multitask, work under pressure and think creatively.



Beaverwood School

• Music Teacher

  • Sep 2012 - Jul 2014

  Planning outstanding lesson across key stage 3. Running extra curricular clubs such as singing and guitar clubs. Planning outstanding lesson across key stage 3. Running extra curricular clubs such as singing and guitar clubs.



Harris Girls' Academy Bromley

• United Kingdom
• Education Administration Programs
• 1 - 100 Employee

• Music Teacher

  • Sep 2010 - Jan 2013

  At Harris Academy I led the A level Music and Music Technology courses where all students met or exceeded their target grade. I further developed my ability to communicate effectively with students and was observed as an ‘Outstanding Teacher’ by Ofsted. I proudly ran the school Guitar Club and Music Tech Club which would perform at events both in and out of school. At Harris Academy I led the A level Music and Music Technology courses where all students met or exceeded their target grade. I further developed my ability to communicate effectively with students and was observed as an ‘Outstanding Teacher’ by Ofsted. I proudly ran the school Guitar Club and Music Tech Club which would perform at events both in and out of school.



Goldtop Recording Studio Camden

• Engineer Assistant

  • Jun 2011 - Sep 2011

  Roles included helping with mic selection and placement, choosing appropriate amps, setting up equipment, and mixing and mastering tracks. Roles included helping with mic selection and placement, choosing appropriate amps, setting up equipment, and mixing and mastering tracks.



Camden Barfly

• Stage Manager

  • May 2010 - Aug 2010

  At Barfly I ensured that bands had all the necessary equipment, and that changeovers ran smoothly, efficiently and on schedule. I also diagnosed technical problems and found quick solutions to minimize delay. At Barfly I ensured that bands had all the necessary equipment, and that changeovers ran smoothly, efficiently and on schedule. I also diagnosed technical problems and found quick solutions to minimize delay.



WANDA

• France
• Media Production
• 1 - 100 Employee

• Production Runner

  • May 2010 - Jul 2010

  As a production runner I assisted on music videos for signed bands such as Django Django. Responsibilities included helping build props, organizing food and drinks, running errands and helping set up and pack down equipment. In this role I learned a lot about the planning, filming and editing stages of making a music video. As a production runner I assisted on music videos for signed bands such as Django Django. Responsibilities included helping build props, organizing food and drinks, running errands and helping set up and pack down equipment. In this role I learned a lot about the planning, filming and editing stages of making a music video.



Turning Point Pupil Referral Unit

• Teaching Assistant

  • Sep 2009 - Jul 2010

  Being a Teaching Assistant in a referral unit was an enormous challenge, as students had been excluded from mainstream education, usually with behavioral difficulties. Here, I learned to communicate effectively with a diverse range of students from different backgrounds. Being a Teaching Assistant in a referral unit was an enormous challenge, as students had been excluded from mainstream education, usually with behavioral difficulties. Here, I learned to communicate effectively with a diverse range of students from different backgrounds.