Edwina Atef

Account Director at Khoury Stand L.L.C.
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Contact Information
us****@****om
(386) 825-5501
Location
Cairo, EG
Languages
  • English Full professional proficiency
  • French Limited working proficiency
  • German Elementary proficiency
  • Arabic Native or bilingual proficiency

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Bio

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Credentials

  • Digital Advertising
    HubSpot Academy
    May, 2022
    - Nov, 2024
  • Inbound
    HubSpot Academy
    May, 2022
    - Nov, 2024
  • Best Performing Vice President
    Enactus GUC
    May, 2019
    - Nov, 2024
  • Best Performing Head
    Students Automotive Society, GUC
    May, 2018
    - Nov, 2024
  • Best Organizing Committees’ member
    Enactus GUC
    Mar, 2018
    - Nov, 2024
  • Delegate at Egyptian Banking System Model - German University in Cairo
    Egyptian Banking Institute
    Mar, 2017
    - Nov, 2024

Experience

    • Egypt
    • Advertising Services
    • 1 - 100 Employee
    • Account Director
      • May 2023 - Present

    • Senior Account Manager
      • Jan 2023 - Apr 2023

    • Account Manager
      • Oct 2022 - Feb 2023

    • Canada
    • Education Management
    • 1 - 100 Employee
    • Senior Marketing Specialist
      • Feb 2022 - May 2022

      In charge of the content marketing team: - Video editors - Graphic designers - Content strategists - Content writers and creators Main responsibilities - Focal point of connection between the marketing team and the rest of the teams - Editing website to post new blog articles - Scheduling social media posts and arranging social media plans for all company's accounts (English, German and Danish) - Communication with the German operations manager regarding… Show more In charge of the content marketing team: - Video editors - Graphic designers - Content strategists - Content writers and creators Main responsibilities - Focal point of connection between the marketing team and the rest of the teams - Editing website to post new blog articles - Scheduling social media posts and arranging social media plans for all company's accounts (English, German and Danish) - Communication with the German operations manager regarding all German relations (partners, agencies, clients, etc.)

    • Senior Marketing Executive
      • Jun 2021 - Feb 2022

      Working with a team of two Marketing Managers, Content Strategist, Graphic Designer, UI/UX Designer and SEO Specialists Handled: - Company's newsletter - Sales and marketing nurturing emails - Reforming content and creating content strategy - Rebranding with a Danish marketing agency - Managing monthly content briefs for a German content writing agency - Coordinating marketing work with German, Danish, Swedish and Norwegian translators - Social media posts' designs… Show more Working with a team of two Marketing Managers, Content Strategist, Graphic Designer, UI/UX Designer and SEO Specialists Handled: - Company's newsletter - Sales and marketing nurturing emails - Reforming content and creating content strategy - Rebranding with a Danish marketing agency - Managing monthly content briefs for a German content writing agency - Coordinating marketing work with German, Danish, Swedish and Norwegian translators - Social media posts' designs and editorial calendar for English, German and Danish markets - Testing social media campaigns and scheduling posts - Preparing Danish editorial calendar (blogs, videos, social media posts) for the German market to be prepared by the German content writing agency - Analysis and research: competitors' nurturing campaigns, competitors' features and benefits, industries' awards and certifications - Creating marketing landing pages for English, Danish, and German markets (coordinating between developers, designers, content writers, digital marketing team) Software and applications: - HubSpot Marketing - Figma - Intercom - MailChimp - ClickUp - Trello Achievements: - Best performing employee after two months of joining the company - Promoted to be in charge of the content team after 8 months of joining the company

    • Egypt
    • Advertising Services
    • 1 - 100 Employee
    • Account Executive
      • Mar 2020 - Jun 2021

      Managing existing accounts - specific services: social media, websites, Cairo Tower, outdoors, BTL campaigns, activations, in-mall branding, branding and activations inside Wadi Degla Clubs Managing specific suppliers - web development agencies, outdoors agencies, freelancers (photographers, content writers, etc.) Campaigns: - Halan OOH campaign - Ashtar OOH campaign - Henkel Egypt, Cairo Tower show - Ministry of Health, Cairo Tower show Managing existing accounts - specific services: social media, websites, Cairo Tower, outdoors, BTL campaigns, activations, in-mall branding, branding and activations inside Wadi Degla Clubs Managing specific suppliers - web development agencies, outdoors agencies, freelancers (photographers, content writers, etc.) Campaigns: - Halan OOH campaign - Ashtar OOH campaign - Henkel Egypt, Cairo Tower show - Ministry of Health, Cairo Tower show

    • Egypt
    • Advertising Services
    • 1 - 100 Employee
    • Account Executive
      • Aug 2019 - Feb 2020

      Managing the public relations activities for the agency Project manager of Technostyle Magazine Handling the clients of both the magazine and the agency Preparing OOH, in-mall branding, social media content, photoshoots, branding, PR campaigns for current clients and potential clients Handling clients’ requests, booking orders and following up with them Campaigns: - Ministry of Health OOH campaign - Amer Group on-ground sales promotion booths in malls and clubs… Show more Managing the public relations activities for the agency Project manager of Technostyle Magazine Handling the clients of both the magazine and the agency Preparing OOH, in-mall branding, social media content, photoshoots, branding, PR campaigns for current clients and potential clients Handling clients’ requests, booking orders and following up with them Campaigns: - Ministry of Health OOH campaign - Amer Group on-ground sales promotion booths in malls and clubs (Porto Heliopolis) - Cairo Show promotion and flyers distribution in malls and universities Show less Managing the public relations activities for the agency Project manager of Technostyle Magazine Handling the clients of both the magazine and the agency Preparing OOH, in-mall branding, social media content, photoshoots, branding, PR campaigns for current clients and potential clients Handling clients’ requests, booking orders and following up with them Campaigns: - Ministry of Health OOH campaign - Amer Group on-ground sales promotion booths in malls and clubs… Show more Managing the public relations activities for the agency Project manager of Technostyle Magazine Handling the clients of both the magazine and the agency Preparing OOH, in-mall branding, social media content, photoshoots, branding, PR campaigns for current clients and potential clients Handling clients’ requests, booking orders and following up with them Campaigns: - Ministry of Health OOH campaign - Amer Group on-ground sales promotion booths in malls and clubs (Porto Heliopolis) - Cairo Show promotion and flyers distribution in malls and universities Show less

  • Plastale Egypt
    • Cairo Governorate
    • Managing Director
      • May 2019 - Sep 2019

  • Enactus GUC
    • Cairo, Egypt
    • Vice President of Finance and Administration
      • Aug 2018 - Aug 2019

      Director of the Logistics and the Fundraising & Finance teams Prepared the members’ package Approached total of 5 sponsors Sponsors (in-campus activations) - Danone - Cinnabon - Brix restaurant - Jack's box - Ford (Al-Jameel Auto) Director of the Logistics and the Fundraising & Finance teams Prepared the members’ package Approached total of 5 sponsors Sponsors (in-campus activations) - Danone - Cinnabon - Brix restaurant - Jack's box - Ford (Al-Jameel Auto)

    • HR Director
      • Dec 2017 - Oct 2018

    • Egypt
    • Higher Education
    • 700 & Above Employee
    • Admission Office Intern
      • Jul 2018 - Jul 2018

    • Project HR
      • Jan 2018 - Jun 2018

      Assigned HR to Enactus GUC's main project, "Golden Cap"

    • HR member
      • Sep 2017 - Jan 2018

      Assigned HR member for Logistics committee

  • Aleston - GUC
    • German University in Cairo
    • Director of Money
      • Sep 2017 - Jan 2018

      Head of Funraising Head of Finance & Accounting Team leader Approaching sponsors Managing events’ catering Head of Funraising Head of Finance & Accounting Team leader Approaching sponsors Managing events’ catering

    • Egypt
    • Software Development
    • 700 & Above Employee
    • HR Intern
      • Jul 2017 - Sep 2017

      learned everything about company's payroll system edited employee information on HITS conducted daily reports of my work filing of employee's official documents (paper work management) responding on employees' inquiries on their working hours coordination of meeting rooms interviews' coordination scheduling interviews & send reply emails with interviews' results screening CVs & resumes (careers mail, wuzzuf, linkedin) recording all applicants on recruitment portal… Show more learned everything about company's payroll system edited employee information on HITS conducted daily reports of my work filing of employee's official documents (paper work management) responding on employees' inquiries on their working hours coordination of meeting rooms interviews' coordination scheduling interviews & send reply emails with interviews' results screening CVs & resumes (careers mail, wuzzuf, linkedin) recording all applicants on recruitment portal with their results headhunting from recruitment portal market research (competitors within the industry) summarizing HR book (Hiring & Retaining IT Professionals) editing contracts, offers & renewal contracts overall I learned many things about the industry expanded my knowledge of information systems further experience in HR & Personnel Management Show less learned everything about company's payroll system edited employee information on HITS conducted daily reports of my work filing of employee's official documents (paper work management) responding on employees' inquiries on their working hours coordination of meeting rooms interviews' coordination scheduling interviews & send reply emails with interviews' results screening CVs & resumes (careers mail, wuzzuf, linkedin) recording all applicants on recruitment portal… Show more learned everything about company's payroll system edited employee information on HITS conducted daily reports of my work filing of employee's official documents (paper work management) responding on employees' inquiries on their working hours coordination of meeting rooms interviews' coordination scheduling interviews & send reply emails with interviews' results screening CVs & resumes (careers mail, wuzzuf, linkedin) recording all applicants on recruitment portal with their results headhunting from recruitment portal market research (competitors within the industry) summarizing HR book (Hiring & Retaining IT Professionals) editing contracts, offers & renewal contracts overall I learned many things about the industry expanded my knowledge of information systems further experience in HR & Personnel Management Show less

    • Project Fundraiser
      • Jan 2017 - Jun 2017

      - main responsibility: search for an investor for one of Enactus' projects named "Golden Cap" - team leader (4 members) - bringing contacts for potential investors - brainstorming on how to present the project on a phone call and then in a formal meeting - segmenting the potential investors - monitoring, helping and motivating each member with the assigned task and assigned segment of investors - prepared a brief for the on-call presentation, and a full presentation for the… Show more - main responsibility: search for an investor for one of Enactus' projects named "Golden Cap" - team leader (4 members) - bringing contacts for potential investors - brainstorming on how to present the project on a phone call and then in a formal meeting - segmenting the potential investors - monitoring, helping and motivating each member with the assigned task and assigned segment of investors - prepared a brief for the on-call presentation, and a full presentation for the formal meetings - reported to the Project director and Club's president - giving my team tips on accounting, finance and fundraising techniques

    • Fundraiser
      • Oct 2016 - Apr 2017

      - bringing contacts of potential sponsors (Yellow Pages, websites, LinkedIn accounts, etc.) - call sponsors to get their primary approvals for sponsoring the student activity (Enactus GUC) - team member

    • Egypt
    • Automotive
    • 1 - 100 Employee
    • HR Intern
      • Jul 2016 - Jul 2016

      - Engaged in preparing payroll sheets - Recruiting - Interviewing - Computer: Microsoft Access, Microsoft Excel - Engaged in preparing payroll sheets - Recruiting - Interviewing - Computer: Microsoft Access, Microsoft Excel

Education

  • The German University in Cairo
    Master's degree, Marketing
    2021 - 2023
  • The German University in Cairo
    Undergraduate, Faculty of Management Technology
    2015 - 2019
  • Ramses College for Girls (Ex. American college)
    High School Graduate, International General Certificate of Secondary Education (IGCSE)
    2009 - 2015

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