Experience

GREAT EASTERN

• Singapore
• Insurance
• 700 & Above Employee

• VP, A&H Business

  • Apr 2022 - Present

• AVP, Accident & Health Business

  • Nov 2019 - Mar 2022

  (1) Leading the sales and marketing of CareShield Life Supplement via agency, banca, digital and affinity channels.(2) Subject matter expert in the sales and marketing of cancer standalone plan via via agency, banca, digital and affinity channels.(3) Conduct product training for agency force.



ECICS Insurance Limited

• Singapore

• Head of Distribution & Marketing

  • Aug 2018 - Nov 2019

  (1) Led the sales and marketing of personal and commercial GI products via brokers, agents and direct. (2) Managed a team of business development executives and managers. (3) Led the re-launch of its agency sales portal. (4) Led the launch of new product such as motor excess standalone plan and rider. (1) Led the sales and marketing of personal and commercial GI products via brokers, agents and direct. (2) Managed a team of business development executives and managers. (3) Led the re-launch of its agency sales portal. (4) Led the launch of new product such as motor excess standalone plan and rider.



Chubb

• Insurance
• 700 & Above Employee

• Regional Business Development Manager

  • Jan 2018 - Jul 2018

  (1) Led the successful negotiation of mega-consumer campaign with AXS: Drive the Dream II(2) Key content creator for affinity partnership pitching and negotiation.

• Senior Business Development Manager

  • Jul 2016 - Dec 2017

  (1) Managed and grew the Direct-to-Consumer portfolio.(2) Spearheaded the successful partnership with Starhub and rolled out the bundling of home insurance with its home entertainment services.(3) Led a team of 2 executives.

• Business Development Manager

  • Jan 2015 - Jul 2016

  (1) Spearheaded the efforts to optimize telemarketing results with leads warming campaigns, leads segmentation and data analytics.(2) Managing bank partners’ direct marketing campaigns.(3) Worked with senior management to craft pitching deck and presented to C-suite stakeholders for affinity partnership and collaboration.

• Asst. Business Development Manager

  • Aug 2013 - Dec 2014

  - Business Development- Direct Marketing- Telemarketing- Campaign Management- Bancassurance- Account Management- Product Development- Sales team management



Income Insurance Limited

• Singapore
• Insurance
• 700 & Above Employee

• Account Manager (Marketing Specialist for Affinity Schemes)

  • Aug 2010 - Jul 2013

  a) Selected from hundreds of applicants for its talent program (Graduate Trainee Program) b) Sales, Marketing & PR lead for key Gen-Y corporate initiative; Race On! 2011 (i) Exceeded 2010 event attendance by more than 200%. (ii) Developed and executed marketing and social media plans. (iii) Analyzed participants’ event experience and achieved extensive mass media and user generated publicity. c) Account Manager cum Marketing Specialist for Affinity Schemes (i) Managed a multi-million group insurance portfolio (SAFRA, HomeTeamNS & NTUC, Public Officers Group Insurance Schemes) (ii) Responsible for developing overall sales and marketing plans, activities and campaigns for each affinity scheme. (iii) Grew new business through customer acquisition and maintain existing portfolio through customer retention strategies. (iv) Achieved double digit growth new business growth. (v) Worked closely with marketing communications team to develop sales collaterals and communications materials. (vi) Implemented and executed sales activities like road shows, seminars and financial concierge services. (vii) Offered pre and post-sales services to members and policyholders. (viii) Provide regular sales campaign tracking to management. (ix) Developed and maintained relationship with business partners. Show less



Paprika Global

• Advertising Services
• 1 - 100 Employee

• Strategic Planner

  • Jan 2010 - Jul 2010

  a) Planned and executed a hugely successful social media and interactive campaign for Burger King Singapore’s new product launch, Angry Whopper through Facebook, YouTube, forums and online TV media site. Achieved more than 200% increase in Burger King Singapore’s fan page. b) Part of the team that won the pitch for a pre-concert publicity featuring Andrea Bocelli organized by YTL Corporation (M’sia-based conglomerate). c) Spearheaded a team on a pitch for Domino’s yearly branding campaign. Planned the entire year’s through-the-line campaign and activities. d) Managed B2B multi-million software sales process via tele-marketing and online marketing campaigns. Show less



Paprika Global

• Advertising Services
• 1 - 100 Employee

• Client Servicing Intern

  • Jun 2009 - Aug 2009

  • Achieved resounding success on the launch of an independent music portal (www.ooostage.com). Singlehandedly planned the marketing activities and collaborated with external partners like Esplanade (BayBeats09), Juice and other media partners. • Studied agency’s past works and developed a white paper on social media marketing strategies to attract new clients. • Worked with various clients like Seagate, GlaxoSmithKIine, Complete Lens Solution, Burger King Studio & Sunlight Group on their branding campaigns and ATL works. Show less