Edwin Gan

CRM & Lifecycle Specialist at Airtasker
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Contact Information
us****@****om
(386) 825-5501
Location
Sydney, New South Wales, Australia, AU

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Bio

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Credentials

  • Content Marketing Certified
    HubSpot
    May, 2017
    - Nov, 2024
  • Email Marketing Certified
    HubSpot
    May, 2017
    - Nov, 2024
  • Inbound Certified
    HubSpot
    May, 2017
    - Nov, 2024

Experience

  • Airtasker
    • Australia
    • Technology, Information and Internet
    • 100 - 200 Employee
    • CRM & Lifecycle Specialist
      • Nov 2022 - Present

  • ksubi
    • Australia
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • CRM Manager
      • May 2022 - Oct 2022

  • Booktopia
    • Australia
    • Retail
    • 100 - 200 Employee
    • CRM Manager
      • May 2020 - May 2022

    • Email Marketing Specialist
      • Mar 2019 - May 2020

  • Wondertale
    • Founder
      • Mar 2017 - May 2022

      Wondertale. A boutique marketing, touring and event agency.* Tour and showcase world class, international talent.* Implementing marketing activities that deliver a consistent branded experience across all customer touch points.* Develop and manage the end to end event experience. This includes the concept, design, logistics, production, media, marketing strategy and budget management.* Reduce friction in the buyer's journey through tested marketing strategies.* Develop and maintain a thriving, fun culture within the teams (media, artists, production, event assistants, promotional team).* Artist development

  • Pet Circle
    • Australia
    • Retail
    • 200 - 300 Employee
    • Marketing Coordinator/ Email Specialist
      • Jul 2017 - Mar 2019

      Responsible for new acquisition, brand awareness and improving the LTV of new customers.* Paid social campaign management* End to end project management of high impact campaigns including TVC & event awareness campaigns. * Filled in as the email specialist managing the EDM process and revenue targets from the creative brief through to the journey implementation via autopilot. * Management and growth of all existing and potential partnerships that fits within the brand guidelines and meets the target CPA.* Build and manage offline marketing campaigns includes direct mail, catalogue, brochures, coupon management, print and distribution.* Optimise and test different variables in each campaign* Channel reporting analysis* Organic social* Develop and manage creative event activations

  • Genesis Industries
    • Digital Marketing/ Event Coordinator
      • May 2014 - Mar 2017

      Responsible for: * Paid and organic social* EDM* Social media strategy* Influencer marketing* Revenue forecast* Artist agency management* Content Creation* Recruitment and development* Manage and develop influencer team Responsible for: * Paid and organic social* EDM* Social media strategy* Influencer marketing* Revenue forecast* Artist agency management* Content Creation* Recruitment and development* Manage and develop influencer team

  • Marquee Sydney, The Star
    • Australia
    • Entertainment Providers
    • 1 - 100 Employee
    • Marketing Assistant
      • Feb 2014 - Apr 2014

      Internship Internship

Education

  • APM College of Business and Communication
    Bachelor of Business/ Event Management
    2012 - 2015

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