Ed Whigham

Business Development at Blue Frog Construction
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Contact Information
Location
Atlanta Metropolitan Area

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5.0

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Ed Cordell

Ed is the consummate sales and marketing professional. He was focused and innovative in his approach to driving sales and physician adoption with new products and market expansion initiatives. Ed successfully grew our PillCam business with National Accounts. He also developed and implemented a plan to expand VA Hospital adoption of PillCam. The execution of this plan exceeded expectations. Ed would be an excellent addition to any senior management team looking to launch new products or services and approach new markets and customers. He communicates professionally and is well respected by both peers and the team he leads.

Bethany Putnam, MBA

Ed is a strong management professional in the medical device space and brings a multitude of experiences to each role that he takes on. I enjoyed working with Ed and was impressed by his ability to jump into new roles, acquire knowledge quickly and move to action in an informed way. Ed would be a welcome member of any team that I am on!

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Experience

    • Business Development
      • Jun 2020 - Present
    • Chief Commercial Officer (CCO)
      • Dec 2018 - Jun 2020

    • VP Sales & Marketing
      • May 2016 - Dec 2018

      We pride ourselves in our Design, Build, Construction Management and Business Practice expertise. We've applied these skills in doctor’s offices, retail tenant finishes, restaurants, local government projects as well as when asked, to the occasional custom residential build. We assist our clients with feasibility studies, land acquisition, site development, and building design which all comes together during the construction phase. We pride ourselves in offering custom services to make your dreams and needs a priority to what we deliver. Show less

    • President
      • Mar 2014 - Dec 2016

      Using 30+ years of sales and contracting experience to help companies increase sales effectiveness as well as build, maintain and expand government contract coverage and exposure. Association during this time with The Brooks Group, Sebia and X-Consulting Group. Using 30+ years of sales and contracting experience to help companies increase sales effectiveness as well as build, maintain and expand government contract coverage and exposure. Association during this time with The Brooks Group, Sebia and X-Consulting Group.

    • United States
    • Biotechnology
    • 1 - 100 Employee
    • VP, Sales, Marketing & Client Services
      • Oct 2014 - Apr 2016
    • VP, Canada & Latin America
      • May 2013 - Mar 2014

      Leading sales teams and business development in Canada and the 23 countries of Latin America. The role includes execution of product expansion through direct sales assignments and distributive channels,and oversight of a product management and distribution sales organization throughout Canada & Latin America. Key to this role is building relationships with the health policy organizations in Canada & Latin America and promoting funding and product reimbursement throughout the countries to enhance growth of the product line. Additional key responsibilities include support of direct line VP of Latin America, General Manager of Brazilian business and Sales Manager, Caribbean & Latin America. Additional areas of focus include management of Key Opinion Leader relationships, Investigator Initiated Studies, consultant relationships and sponsorship of educational presentations to drive business growth throughout the regions. Show less

    • VP Corporate Accounts & Canadian Operations
      • Oct 2011 - May 2013

      Responsibility for GPO, IDN and Federal Government contracts and sales. Added responsibility of Canadian sales and operations added to current position.

    • VP, Corporate Accounts
      • Sep 2010 - Oct 2011

    • Sr. Director, National Sales
      • Jan 2010 - Sep 2010

      Promoted to by Executive Management to retain responsibilities of Director - Government, Post Acute Care and National Accounts position with additional duties for driving sales of diabetes products to the hospital market and overseeing the development of an additional 27 individuals bringing total management responsibility to a team of 40 individuals. Directly manage, 1 Director of Hospital Sales, 1 Government National Sales Manager, 5 National Account Managers, 1 Product Manager and 1 Implementation Product Manager throughout the United States.Won President's Club honors in 2006, 2008 and 2009.Asked by senior management to be responsible for managing an additional 27 employees that drive business in the hospital market. Show less

    • Director, Government and National Accounts
      • Jan 2006 - Jan 2010

      sales team focused on Government, GPO, IDN and Post Acute Care market for blood glucose monitoring devices

    • Government National Sales Manager
      • Jan 2004 - Dec 2005

      Sales focus on all Government business including Veterans Administration, Department of Defense, Indian Health, Public Health and Prisons for Abbott's Blood Glucose Monitoring and i-STAT business. Responsibility for 6 Government Account Managers focused on this business segment

    • National Account Manager
      • Sep 1996 - Dec 2003

      National Account Manager covering all Government agencies for the complete line of diagnostic equipment for the laboratory and point of care testing devices. national Account Manager of the year 3 times during this position.

    • District Manager
      • Jan 1992 - Jan 1996

      Promoted to District Manager and responsible for the North Carolina and South Carolina district that generated over $25M in annual sales and maintained a $250K budget for four years. Managed, developed and lead an 8-11 person top-performing sales team selling the entire diagnostic product portfolio of capital equipment and reagents into clinical laboratories, pathology and hospital systems to include chemistry, hematology, immunoassay, molecular diagnostics products, and point of care (POC) products. Developed sales goals and forecasts for sales reps, created and implemented strategic and tactical business plans to meet and exceed corporate initiatives and revenue growth targets while increasing margins and decreasing costs. Conducted performance reviews, traveled with the sales reps to help develop and train them on presentation skills and product knowledge so they could meet and exceed their goals. District ranked in the top 25% 3 out of the 4 years.President's Club winner in 1994, ranked #11 out of 60 district managers in the US. Show less

    • Regional Sales Trainer
      • Jan 1990 - Jan 1992

      Promoted to train new hires in the Atlanta region on sales techniques, product information, account management, competitive information and positioning. Traveled with reps in the field to help them achieve sales goals and perform at a high level.

    • Analytical Systems Product Specialist
      • Jan 1987 - Jan 1990

      Responsible for direct sales of the analytical system product portfolio into accounts in the Ft. Lauderdale territory. Called on major health systems, large hospitals and reference labs. Negotiated contracts and served as an expert in presenting financial and product information to Hospital Administration inclusive of the C-suite, laboratory Directors and Managers. Teamed with Account Representatives to present product information, identify new business opportunities and grow existing accounts. Awarded President's Club status in 1988 and 1989. Show less

    • Diagnostics Systems Specialist
      • Jan 1985 - Jan 1987

      Sold capital equipment diagnostics systems such as chemistry, immunochemistry and reagents to clinical laboratories of hospitals and large health systems in Alabama. Worked closely with account managed to plan successful strategies and to target and develop new accounts.

    • Medical Equipment Manufacturing
    • Area Manager
      • Jan 1984 - Jan 1985
    • Biotechnology Research
    • 1 - 100 Employee
    • Sales Representative
      • Jan 1983 - Jan 1984
    • United States
    • Higher Education
    • 700 & Above Employee
    • Lab Supervisor
      • Jan 1982 - Jan 1983

Education

  • The University of Georgia
    BS, MS, Microbiology
    1978 - 1982
  • The University of Georgia
    Master of Science (MS), Microbiology and Immunology
    1978 - 1982
  • Shamrock
    1970 - 1975

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