Edward Davies
Head of eCommerce at Stanfords- Claim this Profile
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Bio
Experience
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Stanfords
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United Kingdom
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Retail
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1 - 100 Employee
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Head of eCommerce
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Sep 2014 - Present
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eCommerce Expo
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United Kingdom
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Events Services
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1 - 100 Employee
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Advisory Board
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Feb 2015 - Present
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Ecommerce Manager
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Jan 2009 - Sep 2014
I am responsible for two websites, a cycling apparel business (foska.com) and high street bicycle retailer Action Bikes. I manage all aspects of the foska.com site (B2C, B2B) and actionbikes.co.uk B2C (Internet) sales division, including: business planning, content strategy and development, promotional campaigns and other online marketing, website design, customer service, web analytics and web technologies. Continually review and manage improvements in the promotion of products to ensure it is best in class in terms of commercial layout, merchandising and navigation to exceed customers' and business expectations.
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Website Manager
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Mar 2007 - Jan 2009
• Administered everyday operations and managed functionality of company website.• Project managed redesign and replatform of site, site structure, layout and navigation.• Managed day to day content and products on the site.• Managed B2C and B2B orders, communication, manufacturers and stock.• Designed and implemented HTML email campaigns.• Created and manipulated images for web usage.• Kept product information and images current on site.• Planned and managed technical upgrades and migration to new web host.• Improved usability and responded to users.• Prepared weekly and monthly reports for website activities.• Streamlined fulfilment operations and processes.
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Action Bikes
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london, united kingdom
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Ecommerce Manager
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Jan 2009 - Sep 2014
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Education
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Oxford Brookes University
Bachelor of Science (B.Sc.), Multimedia Production