Edward Santandrea ☁
Senior Salesforce Consultant at The Hunley Group, LLC- Claim this Profile
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Bio
Dustin Kershaw
I had the pleasure of working on Edward's team from 2008-2010 and had learned a great deal about managing relationships and dedication from Ed during that time. One of Ed's greatest strengths is is problem-solving capabilities and ability to keep a level head no matter what situation arises. I truly recommend Ed on both a professional and personal level.
Anne K. Mulligan
I worked with Ed Santandrea for a number of years at Affinion Group. Ed is all the things you want - smart, organized, detail oriented, focused and results-driven. But, more importantly, he's kind and courteous toward his co-workers. He works exceptionally well in a team environment, respecting the expertise and opinions of others, while contributing his own insights. I will always remember him as one of the good guys, who never reacted to pressure in a negative way. Ed is a great team leader who inspires respect by granting it to others, even those who are not in a position of power. He will inspire trust and loyalty in those he manages, because of the example he sets.
Dustin Kershaw
I had the pleasure of working on Edward's team from 2008-2010 and had learned a great deal about managing relationships and dedication from Ed during that time. One of Ed's greatest strengths is is problem-solving capabilities and ability to keep a level head no matter what situation arises. I truly recommend Ed on both a professional and personal level.
Anne K. Mulligan
I worked with Ed Santandrea for a number of years at Affinion Group. Ed is all the things you want - smart, organized, detail oriented, focused and results-driven. But, more importantly, he's kind and courteous toward his co-workers. He works exceptionally well in a team environment, respecting the expertise and opinions of others, while contributing his own insights. I will always remember him as one of the good guys, who never reacted to pressure in a negative way. Ed is a great team leader who inspires respect by granting it to others, even those who are not in a position of power. He will inspire trust and loyalty in those he manages, because of the example he sets.
Dustin Kershaw
I had the pleasure of working on Edward's team from 2008-2010 and had learned a great deal about managing relationships and dedication from Ed during that time. One of Ed's greatest strengths is is problem-solving capabilities and ability to keep a level head no matter what situation arises. I truly recommend Ed on both a professional and personal level.
Anne K. Mulligan
I worked with Ed Santandrea for a number of years at Affinion Group. Ed is all the things you want - smart, organized, detail oriented, focused and results-driven. But, more importantly, he's kind and courteous toward his co-workers. He works exceptionally well in a team environment, respecting the expertise and opinions of others, while contributing his own insights. I will always remember him as one of the good guys, who never reacted to pressure in a negative way. Ed is a great team leader who inspires respect by granting it to others, even those who are not in a position of power. He will inspire trust and loyalty in those he manages, because of the example he sets.
Dustin Kershaw
I had the pleasure of working on Edward's team from 2008-2010 and had learned a great deal about managing relationships and dedication from Ed during that time. One of Ed's greatest strengths is is problem-solving capabilities and ability to keep a level head no matter what situation arises. I truly recommend Ed on both a professional and personal level.
Anne K. Mulligan
I worked with Ed Santandrea for a number of years at Affinion Group. Ed is all the things you want - smart, organized, detail oriented, focused and results-driven. But, more importantly, he's kind and courteous toward his co-workers. He works exceptionally well in a team environment, respecting the expertise and opinions of others, while contributing his own insights. I will always remember him as one of the good guys, who never reacted to pressure in a negative way. Ed is a great team leader who inspires respect by granting it to others, even those who are not in a position of power. He will inspire trust and loyalty in those he manages, because of the example he sets.
Credentials
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Consulting Certificate - PSCC-1
PS PrinciplesOct, 2022- Sep, 2024 -
Salesforce Certified Service Cloud Consultant
SalesforceSep, 2022- Sep, 2024 -
Salesforce Certified Sales Cloud Consultant
SalesforceMay, 2021- Sep, 2024 -
Salesforce Certified Marketing Cloud Email Specialist
SalesforceMay, 2018- Sep, 2024 -
Salesforce Certified Pardot Specialist
SalesforceMar, 2018- Sep, 2024 -
Salesforce Certified Pardot Consultant
SalesforceSep, 2015- Sep, 2024 -
Salesforce.com Certified Administrator
SalesforceMar, 2015- Sep, 2024
Experience
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The Hunley Group, LLC
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United States
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Business Consulting and Services
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1 - 100 Employee
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Senior Salesforce Consultant
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Apr 2021 - Present
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Clarus Group
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Senior Salesforce Consultant
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Dec 2019 - Apr 2021
Providing Salesforce Sales Cloud & Pardot expertise to help bridge the gap between marketing, sales and technology for my clients. Providing Salesforce Sales Cloud & Pardot expertise to help bridge the gap between marketing, sales and technology for my clients.
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Salesforce Consultant
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Dec 2018 - Dec 2019
Providing Salesforce Sales Cloud, Pardot and Marketing Cloud expertise to help bridge the gap between marketing, sales and technology for my clients. Providing Salesforce Sales Cloud, Pardot and Marketing Cloud expertise to help bridge the gap between marketing, sales and technology for my clients.
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The BlackIron Group
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United States
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Information Services
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1 - 100 Employee
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Certified Salesforce & Pardot Consultant
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Dec 2014 - Dec 2018
Client focused sales and marketing professional that implements CRM and Marketing Automation solutions for my clients. Certified in Salesforce CRM and Pardot Marketing Automation and experienced in Client Management, Product Management, Project Management and Operations. Client focused sales and marketing professional that implements CRM and Marketing Automation solutions for my clients. Certified in Salesforce CRM and Pardot Marketing Automation and experienced in Client Management, Product Management, Project Management and Operations.
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ScentAndrea
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United States
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Advertising Services
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Co-Owner
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Jan 2006 - Nov 2018
Consultancy & solutions that use scent to engage customers in Shopper Marketing.- Relationship manager to Shopper Marketing channel.- Business model development and market positioning- Product development & implementation logistics. Consultancy & solutions that use scent to engage customers in Shopper Marketing.- Relationship manager to Shopper Marketing channel.- Business model development and market positioning- Product development & implementation logistics.
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FCP
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United States
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Leasing Non-residential Real Estate
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1 - 100 Employee
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Strategy, Customer Experience & Loyalty
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Apr 2012 - Nov 2014
Deep analysis of customer base that renewed focus on loyalty efforts through customer engagement strategies designed to increase repurchase & lifetime value.- Implemented the FCP "Guaranteed to Fit, Guaranteed for Life" customer commitment.- Designed and implemented loyalty rewards program. Deep analysis of customer base that renewed focus on loyalty efforts through customer engagement strategies designed to increase repurchase & lifetime value.- Implemented the FCP "Guaranteed to Fit, Guaranteed for Life" customer commitment.- Designed and implemented loyalty rewards program.
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Green Building Connecticut
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Construction
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Managing Director
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May 2010 - Jun 2012
- Startup team member for national launch of green design and construction firm.- Establish relationships with architects, real estate agents, homeowners, websites & government to develop knowledge of building with Hybrid Block and Green Building America.– Advisory board member for national business launch. - Startup team member for national launch of green design and construction firm.- Establish relationships with architects, real estate agents, homeowners, websites & government to develop knowledge of building with Hybrid Block and Green Building America.– Advisory board member for national business launch.
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Director - Client Relationship Management
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Nov 2006 - Nov 2009
- Client Relationship Management- Responsible for $50MM marketing and product management realtionship with tier 1 Financial Institution (FI)- Affinity Marketing / Insurance Marketing- Cross—Functional Team management
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Senior Product Manager Custom Programs
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Nov 2001 - Nov 2006
- Product Management of ID Theft Programs & Client Owned Programs- SME / Product Lead for Consumer Credit & Identity Theft (FACTA, FACT & CROA)- Creation of fraud resolution service program.- Product Management of Women’s Lifestyle and Small Business Programs
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Senior e Commerce Manager
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Nov 1999 - Nov 2001
- Increased sales of e Commerce store 70% and margin 28% within 12 months.
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Product Manager
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1998 - 1999
- Startup team member- Developed operational processes and merchandising plan for B2B e commerce business through targeted merchandising to key buyer types.- Increased average order size and margin by developing online upsell functionality for e commerce site. - Startup team member- Developed operational processes and merchandising plan for B2B e commerce business through targeted merchandising to key buyer types.- Increased average order size and margin by developing online upsell functionality for e commerce site.
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Education
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1994 - 1998
The University of Connecticut
MBA, Marketing -
2010 - 2010
National Sustainable Building Advisor Program
CSBA, Sustainable Building -
1984 - 1988
Ithaca College
Bachelor of Science (BS), Telecommunications Management -
1980 - 1984
King and Low Heywood Thomas School
High School
Community
