Experience

Catalyst Creative Group

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Senior Design Director

  • Sep 2020 - Present

  Apparel Design Director (Mens and Young Mens) - Managing, Creative Directing, and Brand Directing Private Label & Brands for Target, Walmart, Tilly's, Buckle, Sams Club, TJ Maxx, Ross, Nordstrom, BJ's, Kohls and more. Categories include Sportswear, Athleisure, Streetwear, Skate, Outdoor, Swim, Performance, Outerwear, etc. Apparel Design Director (Mens and Young Mens) - Managing, Creative Directing, and Brand Directing Private Label & Brands for Target, Walmart, Tilly's, Buckle, Sams Club, TJ Maxx, Ross, Nordstrom, BJ's, Kohls and more. Categories include Sportswear, Athleisure, Streetwear, Skate, Outdoor, Swim, Performance, Outerwear, etc.



Self-employed

• Freelance Design Director

  • Mar 2020 - Sep 2020



O'Neill

• Netherlands
• Retail Apparel and Fashion
• 300 - 400 Employee

• Design Director - Apparel, Boardshorts, Graphic Tees, Axs, and Footwear

  • Mar 2017 - Mar 2020

  - Managed and Directed entire Apparel line including Boardshorts, Graphics tees, Accessories and Footwear on all creative aspects of the Product design process from concept through the final product approval. Team of 10 employees - Delivered clear, concise creative direction and a broad understanding of trend and commercial design - Thought innovatively at all stages of the creative, design & development process. Researches on a regular basis to be at the forefront of trends & shifts in the action sports industry, Fashion Industry, and all parallel & influential industries -Curation of product assortments for catalog, sales tools and GTM assets - photoshoot direction, lifestyle imagery, key marketed styles, collection round ups etc. - Interpreted fashion trends as they related to market demands, company image and business strategy - Proven track record in identifying trends and developing assortments that deliver results - Worked efficiently and lead the team to meet all calendar deadlines, promoting productivity while minimizing risks of delay or cancellations. Ability to prioritize and multi-task in a busy, deadline driven environment. - Attend and participate in Hindsight meetings, Sales meetings, Trade Shows, and Key Account Meetings, with an analytical mind to proactively understand results and identify opportunities and Built this data in to concept and creative strategy. - Built strong, dynamic and respectful relationships with my team, vendor base, and cross-functional partners: Merchandising, Planning, Sales, Marketing, and Production - Hired and assembled a strong team of some of the Best Industry Designers - Extensive International and Domestic Travel for Inspiration, Product Development, and Meetings - Strong Communcation skills, both Verbal and Written, Strong Fit Expertise, as well as Demonstrated senior presence, ability to navigate complexity, manage creative people, and collaborate across an executive leadership team Show less



Billabong

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Designer - Mens, Boys and Kids

  • Nov 2010 - Mar 2017

  - Design and Manage Woven Shirts and Jackets categories from planning and initial concept through to production.- Designs seasonal category ranges which includes cads, fabrications, prints, trims, tech packs, boms,color theories, and visual line planning.- Responsible for insuring all information on Lineplans, PLM, and Catalog are all correct and up to date.- Oversees all fittings and comments on fabric, trim, and color submits.- Consistently researches markets, trends, and fabrics in order to generate fresh ideas and innovation.- Works with the Cross Functional Teams to achieve the best possible product, while staying within the margin requirements set by merchandising.- Attends and Participates in Tradeshows, Sales, Key Account, and Vendor meetings.- Extensive international and domestic travel for shop inspiration and factory visits. Show less

• Merchandiser / Product Developer

  • Nov 2005 - Dec 2014

  - Management of the entire development process for all woven top programs.- Planning and Follow through of Product from intial concept through design, development,to production and final delivery.- Extensive work creating and maintaining calendars, PLM, product charts, spreadsheets, WIPS's, budgets, time & action, Po's, and any data required for tracking and timeline management.- International & Domestic development and travel.- Management of all testing and compliance for fabrics and garments.- Worked with vendors to negotiate and achieve target costs to maintain margin requirements. Show less

• Merchandising and Design Assistant

  • Jun 2003 - Nov 2005

  - Assisted Men's M&D department in all apparel categories.- Sample Coordination for sales reps and all departments.- Assisted pattern room in spec measuring and commenting.- Created and maintained swatch and fabric libraries.- Prepared and maintained sample lines for meetings and trade shows