Edward Li

Regional Sales Director, Director of Oceania at HY SOLAR
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Contact Information
us****@****om
(386) 825-5501
Location
Australia, AU
Languages
  • Mandarin Native or bilingual proficiency
  • English Full professional proficiency

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yao wenxun

Edward is a man with great positive energy and gentle.

Rita Ren

Edward is a person full of energy and passion in his field. The way he work is always perfessional and dedicated. He is something of a good sales. It's glad to work with him.

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Credentials

  • TEM 8 (Highest English Tests in China)
    The National Administry Committee on Teaching English Language to Majors in Higher Education under The Ministry of Education
    Mar, 2009
    - Sep, 2024
  • English and Leadership Training
    Northeastern University (CN)
    Aug, 2007
    - Sep, 2024

Experience

  • HY SOLAR
    • China
    • Services for Renewable Energy
    • 1 - 100 Employee
    • Regional Sales Director, Director of Oceania
      • Oct 2023 - Present

      In 2002, HY SOLAR Co., Ltd. (formerly known as "Wuxi Shangji Automation Co., Ltd.") was founded. It is a national level SRDI and listed firm that focuses on invention and application in the new energy industry, and independently owns the entire photovoltaic industrial chain, with its headquarter in Wuxi City, Jiangsu Province, and In 2002, HY SOLAR Co., Ltd. (formerly known as "Wuxi Shangji Automation Co., Ltd.") was founded. It is a national level SRDI and listed firm that focuses on invention and application in the new energy industry, and independently owns the entire photovoltaic industrial chain, with its headquarter in Wuxi City, Jiangsu Province, and

  • Risen Energy Co., Ltd.
    • China
    • Renewables & Environment
    • Deputy Sales Director (Contract based)
      • Jul 2020 - Jul 2022

      Risen Energy (Stock Code: 300118) is one of the pioneers in solar industry and has committed to this industry as a R&D expert in solar panels. 1. Initiate and implement marketing strategies that differentiate the product from the marketing-leading competitors, meeting the demands of the customers. 2. Develop strategic customers relationship through products and company presentations, contract negotiations, relationship management, and cross-department communication. 3. Work in close collaboration with key internal and external stakeholders to facilitate business development. Internal stakeholders include the Senior Vice President, General Manager of sales, Managing Director of Australia, and Technical department. External stakeholders include CEO, MD, and Vice President from the buying side. 4. Fostered strategic partnership with agents and companies that complements our products. Due to the Covid and lockdown of Australian borders, I wasn’t able to join the conferences and exhibitions in and outside of Australia. Key outcomes: Sales revenue over 26 million USD Show less

  • JA Solar
    • China
    • Renewable Energy Semiconductor Manufacturing
    • 300 - 400 Employee
    • Sales Manager, Thailand Country Manager
      • Nov 2013 - Dec 2018

      JA Solar (Stock Code: 002459) is a world-leading manufacturer of high-performance solar power products, which contributes to the ease of energy shortage as well as humankind’s impact on the environment. 1. Initiate and implement marketing strategies to break through the market, as JA Solar was nearly an unknown brand in 2013. We have adopted marketing campaigns in 12 exhibitions in 5 countries across 5+ years, including 6 in Thailand, 3 in China, and 1 in Australia. Exhibitions are an efficient tool in both building and maintaining the relationship, which, with impressive launched products, can reinforce the physical and mental availability of the brands. 2. Organize and design events to enhance brand awareness. 3. Communicate with internal and external stakeholders to align corporate overarching sales and marketing objectives. Internal stakeholders include President, COO, CFO, marketing department, production department, etc. External stakeholders include the CEO, MD, Vice President, and Purchasing Department from customers. 4. Foster strategic partnership with agents and companies that complements our products. 5. Lead a team that includes sales, technician, and customer support to catch up company target, utilizing all the resources internally and externally to meet the progressive targets. Key outcomes: Sales revenue around 400 million USD, pushing JA brand from ranking outside of 10s to number 1 in the market share. Show less

  • Canadian Solar Inc.
    • Canada
    • Renewables & Environment
    • 1 - 100 Employee
    • Key Account Manager (last title)
      • Mar 2011 - Nov 2013

      Canadian Solar is one of the world’s largest solar photovoltaic products and energy solutions providers 1. Accumulate distributors related information, develop and implement distributor strategy, including distributor exploitation, selection and appointment, business target negotiation, reward incentive design, and relationship building. 2. Establish constructive relationship directly with conglomerate EPC companies and middle-size installers, and work concentratively for bids and inquiries of considerable in-grid ground mounted or rooftop projects. 3. Align with the global team on new initiatives and implement further marketing strategy for emerging markets. Key outcomes: Sales revenue over 20 million USD Show less

Education

  • 澳大利亚南澳大学
    Master, IMBA (Marketing)
    2019 - 2021
  • Northeastern University (CN)
    Bachelor, English Literature
    2005 - 2009

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