Experience

TRUSTAP

• Ireland
• Financial Services
• 1 - 100 Employee

• Chief Marketing Officer

  • Apr 2022 - Nov 2023



THG

• United Kingdom
• Software Development
• 700 & Above Employee

• Marketing Director - OnDemand

  • Jan 2021 - Apr 2022

  Oversee all marketing operations for a retail estate incorporating ecommerce stores Zavvi, ProBikeKit, Iwantoneofthose, Arrow Video, Preloved, Popinabox and MyGeekBox. Serve as strategist and leader to steer revenue generation and profitability from marketing campaigns in line with business objectives. Orchestrate strategy and planning for multiple ecommerce sites, with key factors including content, website design, ASA compliance and digital marketing. Lead and motivate a team of 40+ staff… Show more Oversee all marketing operations for a retail estate incorporating ecommerce stores Zavvi, ProBikeKit, Iwantoneofthose, Arrow Video, Preloved, Popinabox and MyGeekBox. Serve as strategist and leader to steer revenue generation and profitability from marketing campaigns in line with business objectives. Orchestrate strategy and planning for multiple ecommerce sites, with key factors including content, website design, ASA compliance and digital marketing. Lead and motivate a team of 40+ staff, covering all aspects of digital marketing.

• General Manager - Geek Division

  • Jun 2018 - Jan 2021

  Delivered inspirational team leadership for 21 multi-skilled staff, specialising in ecommerce and social media marketing campaigns, trading, end-to-end supply chain, content development and product procurement. Focused on improving business functions and developing strategic plans for growth and sustainability, underpinned by policy development and budgeting. Held full P&L accountability for an online retail store estate encompassing Popinabox, MyGeekBox and VeryNeko. Guaranteed clearly… Show more Delivered inspirational team leadership for 21 multi-skilled staff, specialising in ecommerce and social media marketing campaigns, trading, end-to-end supply chain, content development and product procurement. Focused on improving business functions and developing strategic plans for growth and sustainability, underpinned by policy development and budgeting. Held full P&L accountability for an online retail store estate encompassing Popinabox, MyGeekBox and VeryNeko. Guaranteed clearly designed processes across the business and implemented tools to support efficient and effective procedures to drive operational excellence, including a robust structure and people management culture. • Increased monthly revenue for Popinabox through product diversification. • Instigated the launch of VeryNeko.co.uk, VeryNeko.com and VeryNeko.fr ecommerce sites to expand global reach. • Generated £1.5m revenue in first year of launching VeryNeko online retail shops and drove profits of £150k. • Built a loyal, high-performing team to deliver £4.5m profit in 2020 for the largest Funko Pop! retailer site in the world. • Motivated the team to launch Popinabox in multiple global countries, resulting in over £35m revenue for 2020.

• Head of trading geek - lifestyle division

  • Aug 2016 - Jun 2018

• Trading Manager Pop in a box - lifestyle division

  • Jun 2015 - Aug 2016



Popinabox

• Founder

  • Jul 2014 - Jun 2015

  Set-up the business using a proprietary framework as a subscription service selling monthly pop culture products, with the objective to expand into global markets, including the USA, Canada, Germany, France, Australia, Spain and Ireland. • Increased site traffic by maximising SEO, social media, email, refer-a-friend schemes and Facebook groups. • Balanced tax returns, tech releases, marketing and customer support while outsourcing warehousing. • Drove the strategic… Show more Set-up the business using a proprietary framework as a subscription service selling monthly pop culture products, with the objective to expand into global markets, including the USA, Canada, Germany, France, Australia, Spain and Ireland. • Increased site traffic by maximising SEO, social media, email, refer-a-friend schemes and Facebook groups. • Balanced tax returns, tech releases, marketing and customer support while outsourcing warehousing. • Drove the strategic direction of the business which resulted in revenue generation of £500k in first year. Show less



Codebacon - Web Design

• Founder

  • Dec 2013 - Jun 2015

  Rhos-on-Sea, Conwy, United Kingdom Established the web agency to provide a range of online services such as SEO management, SEO packages for new websites and amendments to existing websites to drive traffic. Recruited an apprentice, intern and freelance graphic designer to operate as a team in migrating platforms and building new bespoke websites using a proprietary framework. • Secured client MyGeekBox, a bespoke subscription with brands including Lego, Marvel, Disney and DC Comics. • Orchestrated design and… Show more Established the web agency to provide a range of online services such as SEO management, SEO packages for new websites and amendments to existing websites to drive traffic. Recruited an apprentice, intern and freelance graphic designer to operate as a team in migrating platforms and building new bespoke websites using a proprietary framework. • Secured client MyGeekBox, a bespoke subscription with brands including Lego, Marvel, Disney and DC Comics. • Orchestrated design and build of a bespoke salon review website ‘Salonspy UK’ as a provider of full UK listings. • Launched WordPress based sites for Fresh Pics (photography) and The Hair Shop (US hair extensions and tools) Show less



Tastic Multimedia LTD

• Junior PHP Programmer

  • Jan 2012 - Dec 2013

  Rhos-on-Sea, Conwy, United Kingdom Junior PHP Programmer (07/2013 – 12/2013) Recruited full time following graduation to maximise technical skills gained in computer science for object oriented PHP programming projects. PHP Intern (01/2011 – 07/2013) Secured an internship two days per week to gain exposure to the multimedia industry as part of degree course. Formed part of the development team to build multiple ecommerce retail stores and sites utilising Magneto, Lemonstand and Expression Engine 1 and 2… Show more Junior PHP Programmer (07/2013 – 12/2013) Recruited full time following graduation to maximise technical skills gained in computer science for object oriented PHP programming projects. PHP Intern (01/2011 – 07/2013) Secured an internship two days per week to gain exposure to the multimedia industry as part of degree course. Formed part of the development team to build multiple ecommerce retail stores and sites utilising Magneto, Lemonstand and Expression Engine 1 and 2. Collaborated as a team to create an EPOS system for an ice skating rink client and built the solution solely using JavaScript. Show less