Edward Guest FCA
Group COO and CFO at UNLIMITED- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Experience
-
UNLIMITED
-
United Kingdom
-
Advertising Services
-
1 - 100 Employee
-
Group COO and CFO
-
Aug 2021 - Present
In addition to retaining roles and responsibilities of CFO role, responsible for developing and implementing strategy of Health Business, developing and implementing new flexible hybrid working model, mergers and acquisitions and deputising for CEO in his absence. Key achievements: Developed new strategy with CEO to grow business 33% in 3 years through integration of 27 pillars into 4 Divisions and consolidation of capabilities Turned loss-making business into a profitable… Show more In addition to retaining roles and responsibilities of CFO role, responsible for developing and implementing strategy of Health Business, developing and implementing new flexible hybrid working model, mergers and acquisitions and deputising for CEO in his absence. Key achievements: Developed new strategy with CEO to grow business 33% in 3 years through integration of 27 pillars into 4 Divisions and consolidation of capabilities Turned loss-making business into a profitable business with 20%+ EBITDA margin, reducing central costs by over 20% Grew Health Division by over 20% per annum Drove productisation of services Developed and implemented company-wide ESG strategy Developed scalable operating model via creation of a Productivity Playbook and automation of processes and tasks Launched AI task force to drive use of AI through business Quadrupled liquidity of business and paid off all outstanding debt Negotiated covenant waivers and reset of covenants following Covid pandemic Rationalised legal structure of the Group from 35+ legal entities down to 7 Restructured and strengthened finance function with creation of SSC and divisional commercial finance teams Centralised, streamlined and improved IT function Renegotiated property leases and reduced office space moving business to a more flexible hybrid working model Introduced strong governance model with risk register and contract database Won Finance Team of the Year 2023
-
-
Group CFO
-
Jan 2020 - Aug 2021
London, United Kingdom Responsible for all finance, legal, IT and real estate activities of the Group, including treasury, tax, financial planning and analysis, reporting, insurance legal, advise CEO/Board for digital marketing PE-backed agency employing over 750 people in UK. Key Achievements: Developed new strategy with CEO to grow business 33% in 3 years Turned loss-making business into a profitable business with 15%+ EBITDA margin Improved operating model through refinement and automation of… Show more Responsible for all finance, legal, IT and real estate activities of the Group, including treasury, tax, financial planning and analysis, reporting, insurance legal, advise CEO/Board for digital marketing PE-backed agency employing over 750 people in UK. Key Achievements: Developed new strategy with CEO to grow business 33% in 3 years Turned loss-making business into a profitable business with 15%+ EBITDA margin Improved operating model through refinement and automation of processes Launched productivity initiative to improve utilisation, recoverability, client profitability and pricing Quadrupled liquidity of business Negotiated covenant waivers and reset of covenants following Covid pandemic Restructured and strengthened finance function Centralised, streamlined and improved IT function Renegotiated property leases and significantly reduced office space as the business moves to a more flexible working model Introduced strong governance model with risk register and contract database
-
-
-
Excellence Logging
-
United Kingdom
-
Oil and Gas
-
500 - 600 Employee
-
Interim Group CFO
-
Jul 2019 - Jan 2020
Responsible for all finance and legal activities of the Group, including treasury, tax, financial planning and analysis, and reporting, advise CEO and Board for global oilfield services private equity (PE)-backed company based in London employing over 1800 people in more than 40 countries around the world Key Achievements: ♢ Completed acquisition of Mud Logging business in Bolivia ♢ Restructured and strengthened global finance function ♢ Established and developed Treasury… Show more Responsible for all finance and legal activities of the Group, including treasury, tax, financial planning and analysis, and reporting, advise CEO and Board for global oilfield services private equity (PE)-backed company based in London employing over 1800 people in more than 40 countries around the world Key Achievements: ♢ Completed acquisition of Mud Logging business in Bolivia ♢ Restructured and strengthened global finance function ♢ Established and developed Treasury Function ♢ Improved liquidity through 20% reduction in DSO ensuring the company met banking covenants that were at risk ♢ Improved EBITDA by 10% through change in treatment of fixed assets and inventory ♢ Initiated three transformation projects: ERP System, Consolidation and BI Tool and Treasury Management System ♢ Assisted in the integration of $40m newly acquired mudlogging business, saving 5% of purchase price through renegotiation of acquisition working capital ♢ Established Audit Committee and overhauled audit process, saving 10% on global audit fees ♢ Credited with bringing Finance and the Business Operations closer together Show less
-
-
-
LOC GROUP LIMITED
-
United Kingdom
-
1 - 100 Employee
-
Group CFO | Group Chief Financial Officer| Strategic Finance Business Partner | PE | Private Equity
-
2015 - 2019
Lead financial operations and strategic and commerical finance business partner. Advise CEO/Board for global marine private equity (PE) backed consultancy based in London employing over 500 people in more than 30 offices in over 20 countries. Manage capital and cash and all financial strategies. Generate financial statements. Own profit and loss, annual Financial Plan, and enterprise model. Establish financial governance, advising on strategic financial insights, improving internal controls and… Show more Lead financial operations and strategic and commerical finance business partner. Advise CEO/Board for global marine private equity (PE) backed consultancy based in London employing over 500 people in more than 30 offices in over 20 countries. Manage capital and cash and all financial strategies. Generate financial statements. Own profit and loss, annual Financial Plan, and enterprise model. Establish financial governance, advising on strategic financial insights, improving internal controls and financial accountability. Chair Group IT, monitoring company IT function to improve efficiency and governance. Oversee operations for M&A activity in rig-moving/renewable sectors. Review/deliver monthly, quarterly, and annual financial reports. Deliver operating and performance reviews. Lead cross functional teams, developing, implementing and monitoring KPI's. ♢ Created a “best in class” global team of 30 finance professionals across four regions for LOC Group. ♢ Implemented new ERP system ♢ More than doubled the cash value of the business and renegotiated banking agreement, enabling outstanding loan and investor repayments. ♢ Serve as Director and influential member of Group Board and key subsidiary boards. ♢ Collaborated with CEO to develop Group Strategy by restructuring under-performing operations, opening offices in new markets, diversifying into new initiatives, products and markets and through the acquisition of new businesses. ♢ Drove a restructuring and cost reduction programme across the Group to maintain margins and strong profitability when clients and competitors were making losses. Achieved 12.5% reduction in cost over four years. ♢ Developed pricing tool to better win client projects and improve profitability in tough market conditions. ♢ Reimagined board pack and created FP&A function with ability to produce real-time MI and dashboards for the whole business quickly and seamlessly Show less
-
-
-
-
Senior Director, CFO/COO
-
2014 - 2015
London, United Kingdom Directed all financial activities and operational performance for global investment and asset Management with £7.5bn of assets under management. Monitor and report any activity potential indicative of money laundering. Managed all facets of client reporting, including delivery of monthly management and financial reports to various clients. Led special projects and partner with interdisciplinary staff to oversee fund investment, business process improvement, and automation. ☆… Show more Directed all financial activities and operational performance for global investment and asset Management with £7.5bn of assets under management. Monitor and report any activity potential indicative of money laundering. Managed all facets of client reporting, including delivery of monthly management and financial reports to various clients. Led special projects and partner with interdisciplinary staff to oversee fund investment, business process improvement, and automation. ☆ Overhauled of fund management systems, including automation of client reporting, integration of all business applications and streamlining of all business processes. ☆ Led successful corporate rebranding project. ☆ FCA Approved Person and Money Laundering Reporting Officer ☆ Member of Investment Committee Show less
-
-
-
Cushman & Wakefield - Formerly DTZ
-
United States
-
Commercial Real Estate
-
700 & Above Employee
-
Senior Director, Operations, EMEA Property Management | FD | CFO
-
2013 - 2014
London, United Kingdom Initiated and directed business transformation programme, landing change for EMEA Property Management Business. ☆ Delivered shared service centre to EMEA Property Management business.
-
-
Senior Director CEMEA Finance Director
-
2011 - 2013
London, United Kingdom Managed all financial activities for ten European operations, including France, Germany, Poland, Sweden, Belgium, Czech Republic, Slovakia, Hungary, Italy, Spain, the Middle East, as well as numerous associates and affiliates. Identified, recruited, hired, and trained talent, building quality finance teams across CEMEA. Developed EMEA Shared Service Centre to enhance company efficiency. Served as a member of EMEA Finance Executive Leadership Team, EMEA Operating Committee, and EMEA Risk… Show more Managed all financial activities for ten European operations, including France, Germany, Poland, Sweden, Belgium, Czech Republic, Slovakia, Hungary, Italy, Spain, the Middle East, as well as numerous associates and affiliates. Identified, recruited, hired, and trained talent, building quality finance teams across CEMEA. Developed EMEA Shared Service Centre to enhance company efficiency. Served as a member of EMEA Finance Executive Leadership Team, EMEA Operating Committee, and EMEA Risk Management Committee. ☆ Assisted with the sale of DTZ to UGL ☆ Transferred France, Germany, and Poland finance functions to EMEA shared service centre. ☆ Designed new cash pooling system to EMEA business. ☆ Developed and delivered innovative sales and pipeline reporting tool, linking sales management with business performance management and forecasting under one tool.
-
-
FD/COO/SENIOR DIRECTOR – GLOBAL CONSULTING & RESEARCH
-
2009 - 2011
London, United Kingdom Guided and supported ongoing functionality and development of numerous activities, including financial and operational performance of the business based in UK, France, Germany, Poland, Middle East, China, India and Singapore. Managed, mobilised and guided team of four finance business partners located across the world providing financial and operational support to the Global Consulting and Research skill line. Researched and implemented best practices, leading full-scale restructuring and… Show more Guided and supported ongoing functionality and development of numerous activities, including financial and operational performance of the business based in UK, France, Germany, Poland, Middle East, China, India and Singapore. Managed, mobilised and guided team of four finance business partners located across the world providing financial and operational support to the Global Consulting and Research skill line. Researched and implemented best practices, leading full-scale restructuring and creating quality management reporting platform with KPIs designed to drive optimal decision-making. Designed and delivered effective training to ensure milestones and expectations were met. Served as a member of Group Operating Committee, Group Finance and Group Risk Management Committees ☆ Earned commendations for increasing productivity and significant performance increase across operations. ☆ Achieved promotion to Senior Director within twelve months. ☆ Restructured UK Consulting business. ☆ Implemented new timesheet system for the Global consulting business. ☆ Developed a sales collaboration tool for global consulting business.
-
-
-
Anglo American
-
United Kingdom
-
Mining
-
700 & Above Employee
-
Head Of Performance Reporting
-
2007 - 2009
Ran Management Reporting function at head office for global mining company based in London, employing over 107,000 staff with revenues of $27+bn per annum. Spearheaded the process and production of management reporting to the group’s senior management, managing six analysts and reporting to the Group Financial Controller. Oversaw completion and accuracy of monthly actuals, forecast and budgets and provided ad hoc analysis for myriad stakeholders including CEOs office, CFO, Investor Relations… Show more Ran Management Reporting function at head office for global mining company based in London, employing over 107,000 staff with revenues of $27+bn per annum. Spearheaded the process and production of management reporting to the group’s senior management, managing six analysts and reporting to the Group Financial Controller. Oversaw completion and accuracy of monthly actuals, forecast and budgets and provided ad hoc analysis for myriad stakeholders including CEOs office, CFO, Investor Relations, Corporate Finance, Strategy, Treasury and other group functions. Collaborated on monthly quarterly performance reviews with group CEO, CFO, and Business Unit management teams. ☆ Implemented new Benefits Measurement policy for the group’s new Asset optimization strategy. ☆ Lead end-to-end implementation of a project measurement, tracking and reporting system for the group’s new Value Based Management philosophy, including collaborating extensively with the group’s Strategy, Asset Optimisation, Supply Chain and Finance functions. Show less
-
-
-
Ogilvy
-
United States
-
Advertising Services
-
700 & Above Employee
-
Nordic CFO and CFO Ogilvy One EAME
-
2005 - 2007
Oversaw day-to-day business and financial performance activities of OgilvyOne EAME, Sweden, Denmark, Norway and Finland operations, with responsibility for nearly $200m in revenues. Collaborated extensively with senior executives on strategy, revenue and company development decisions and directed and performed multi-functional initiatives throughout, including efficiency research and reporting, strategy planning, coaching and development, business process re-engineering, recommendations for… Show more Oversaw day-to-day business and financial performance activities of OgilvyOne EAME, Sweden, Denmark, Norway and Finland operations, with responsibility for nearly $200m in revenues. Collaborated extensively with senior executives on strategy, revenue and company development decisions and directed and performed multi-functional initiatives throughout, including efficiency research and reporting, strategy planning, coaching and development, business process re-engineering, recommendations for improved profitability and cost savings, and change management and performance management activities. Restructured Nordic businesses by closing Norway, cutting the Swedish business by a third and streamlining the Sweden client base, transforming a loss-generating business into a profitable one.
-
-
Regional Financial Controller and CFO OgilvyOne EAME
-
2003 - 2005
Promoted to support and monitor the business and financial performance of OgilvyOne and eight regional markets, including Spain, Portugal, Sweden, Norway, Denmark, Finland, Turkey and the Middle East. Performed broad-based financial and business activities to ensure exacting fulfilment of regional-specific objectives, including understanding individual market, economic and industry conditions, the product offering, and facilitating on budgets, forecasts and key commercial decisions with local… Show more Promoted to support and monitor the business and financial performance of OgilvyOne and eight regional markets, including Spain, Portugal, Sweden, Norway, Denmark, Finland, Turkey and the Middle East. Performed broad-based financial and business activities to ensure exacting fulfilment of regional-specific objectives, including understanding individual market, economic and industry conditions, the product offering, and facilitating on budgets, forecasts and key commercial decisions with local management teams.
-
-
EAME Internal Auditor
-
2001 - Jun 2003
Directed and performed all duties involved with broad-based troubleshooting activities as well internal auditing of businesses within the CEMEA region. Collaborated extensively with companies and teams at all business levels to gather requirements, identify and analyse needs and deliver final solutions, and facilitated on multi-functional duties throughout, including post-acquisition financial management, technical accounting issues, review of post-acquisition balance sheets and approval of… Show more Directed and performed all duties involved with broad-based troubleshooting activities as well internal auditing of businesses within the CEMEA region. Collaborated extensively with companies and teams at all business levels to gather requirements, identify and analyse needs and deliver final solutions, and facilitated on multi-functional duties throughout, including post-acquisition financial management, technical accounting issues, review of post-acquisition balance sheets and approval of earn-out calculations and payments.
-
-
-
PwC
-
Professional Services
-
700 & Above Employee
-
Manager
-
1994 - 2001
Managed the UK and US GAAP filings for BG Group plc, including the resolution of complex business and accounting issues, while managing multi-disciplinary financial and business activities throughout. Maintained productivity and efficacy of daily operations and cross-functional teams in a wide range of capacities and processes, and created custom development solutions based on client needs and objectives.
-
-
Education
-
University of Durham
Bachelor of Arts (BA), Modern Languages (French and Spanish) -
Ampleforth College
-
Ampleforth College
A Levels, Mathematics,, French, Spanish and History