Edward Friedman

Instructional Design and Marketing Strategist at SERVING ALCOHOL INC.
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Contact Information
us****@****om
(386) 825-5501
Location
Colorado Springs, Colorado, United States, US

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Experience

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Instructional Design and Marketing Strategist
      • Dec 2019 - Present

      - Collaborate with state Alcohol Beverage Commissions to translate complex alcohol regulations into engaging online course curriculum. - Craft SEO-focused content resulting in substantial organic website traffic growth. - Conduct thorough testing of courses across multiple platforms to identify and rectify bugs and UI abnormalities. - Manage social media presence and leverage WordPress for maintaining company websites and blogs. - Collaborate with state Alcohol Beverage Commissions to translate complex alcohol regulations into engaging online course curriculum. - Craft SEO-focused content resulting in substantial organic website traffic growth. - Conduct thorough testing of courses across multiple platforms to identify and rectify bugs and UI abnormalities. - Manage social media presence and leverage WordPress for maintaining company websites and blogs.

    • United States
    • E-Learning Providers
    • 1 - 100 Employee
    • Team Leader - South African Reserve Business Plan Creation
      • Jun 2023 - Aug 2023

      - Took point on business plan creation for South African-based Bergplaas Nature Reserve with a collegiate international team from India. - Kept accurate track of both time zones to delegate assignments in a timely manner. - Created a Slack for us to collaborate and communicate ideas freely. - Kept team on track with weekly meetings to revise South African business plan and keep progress continual. - Took point on business plan creation for South African-based Bergplaas Nature Reserve with a collegiate international team from India. - Kept accurate track of both time zones to delegate assignments in a timely manner. - Created a Slack for us to collaborate and communicate ideas freely. - Kept team on track with weekly meetings to revise South African business plan and keep progress continual.

    • United States
    • Higher Education
    • 700 & Above Employee
    • President of FAU Owls Esports Gaming Club
      • Mar 2022 - Aug 2023

      - Increased club membership from 36 members to 253- Orchestrated successful Esport events, fostering a vibrant gaming community within the Owls Gaming Club and Florida Atlantic University- Delegated responsibilities to a dynamic team, ensuring efficient execution of tasks to meet deadlines.- Strategically expanded club membership through effective networking initiatives.- Managed the club's semester budgets, allocating resources for monthly meetings and catered food, team travel, Esports coaching, team jerseys, and collegiate tournament fees. Show less

    • Director Of Communications at FAU Owls Esports Organization
      • Aug 2021 - Aug 2023

      As Communications Director for the FAU Owls Esports organization I help facilitate our social media management, coordinate events and promote the organization. Our main goal is to increase Esports outreach within FAU and beyond. We strive to help and motivate players to compete at a collegiate level developing their talents through dedicated coaches and team management.

    • United States
    • Video Editor
      • Oct 2018 - Oct 2019

      - Created stock video clips by editing B-roll footage and performing detailed naming, tagging, and color correction. - Conducted thorough reverse image searches and background research to enhance video relevance and SEO. - Successfully implemented Slack to enhance communication among a 15-member team, streamlining project workflows. - Reengineered video editing processes from a Mac to a Windows ecosystem, enhancing efficiency, future-proofing and scalability. - Created stock video clips by editing B-roll footage and performing detailed naming, tagging, and color correction. - Conducted thorough reverse image searches and background research to enhance video relevance and SEO. - Successfully implemented Slack to enhance communication among a 15-member team, streamlining project workflows. - Reengineered video editing processes from a Mac to a Windows ecosystem, enhancing efficiency, future-proofing and scalability.

    • New Zealand
    • Retail Groceries
    • 1 - 100 Employee
    • Specialty Team Member
      • Sep 2017 - Aug 2018

      The Wholefoods Specialty Department consisted of 4 different venues. First was juice bar, where I memorized smoothie recipes and restocked cold press juices. Second, was the cheese section where I learned about the differences between sheep, goat, and cows milk derived cheeses and the regions they originated from. Third, was coffee bar where I steamed milk to perfection via a technique called "micro-foaming." The fourth comprised of beer and wine, where I was educated on the differences between IPA's, Hefenweizens (my favorite), Lagers, Ales as well as the provinces of different wines. Show less

    • Youtube and Twitch.tv Content Creator
      • Sep 2017 - Aug 2018

      Funneling my passion for video editing and playing video games I consolidated the two and created a Youtube Channel and Twitch Streaming Channel to bring my talents to the world. I uploaded a video every week, created my own footage, captioned and included graphics and transitions to grab the attention of the viewer. All while switching my accents throughout the videos to keep it fresh, exciting and fun! I learned a great deal about audio mastering, content creation, video editing and what it takes to become a pro video game player. Show less

Education

  • Florida Atlantic University
    Bachelor's degree, Managerial Entrepreneurship
    2020 - 2021
  • Palm Beach State College
    Associate's degree, Business Administration and Management, General

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