Edward Fraser

Managing Director at the tree
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Contact Information
us****@****om
(386) 825-5501
Location
London, England, United Kingdom, GB

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5.0

/5.0
/ Based on 2 ratings
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Tom D.

What can I say about Ed, and his company, The Tree... Ed really is the 'Bee's Knees'. He is super easy to work with, professional to a T and he really knows his stuff. With so many very average marketing companies out there, Ed and his team really are a breath of fresh air. I sincerely couldn't recommend Ed highly enough. Fantastic character, immaculate ethics and a man who delivers on his promises. If you are reading this thinking about doing business with Ed, or taking a job at The Tree, then the simple answer is 'yes, do it'.

Michael Benjamin

Edward is a smart and creative thinker who I have enjoyed working with on many projects. He always puts the user first ensuring delivered projects provide great value to potential and existing customers. What I appreciate most of all is the speed and precision in the execution of time sensitive content campaigns.

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Experience

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Managing Director
      • Jul 2018 - Present

      Having helped grow the business from inception, I am now responsible for guiding the agency through its next ambitious phase of global development.

    • Head of Content & Partner
      • May 2014 - Jul 2018

      After cutting my teeth in a number of London agencies and organisations, I created a picture of my ideal agency and started-up The Tree with a previous colleague. We're an independent, integrated content marketing agency using extraordinary ideas to boost all parts of the organisations we work with. My role is to manage the delivery of creative content strategies for clients, while driving our own aggressive growth plans.We aim to be interesting and interested. We do that by growing content with character.

    • United Kingdom
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Board Trustee
      • Mar 2021 - Present

      Helping steer an ambitious agenda to drive awareness, conversation and societal change as a result of the spiralling impact of hygiene poverty. We are a grassroots, people-powered charity and social movement, grounded in community. Our passion stems from the injustice that people may be unable to fully participate in society due to hygiene poverty. This is why we work to inspire social change.I'd be thrilled to explain more about it, so please get in touch if you're interested. Helping steer an ambitious agenda to drive awareness, conversation and societal change as a result of the spiralling impact of hygiene poverty. We are a grassroots, people-powered charity and social movement, grounded in community. Our passion stems from the injustice that people may be unable to fully participate in society due to hygiene poverty. This is why we work to inspire social change.I'd be thrilled to explain more about it, so please get in touch if you're interested.

    • United Kingdom
    • IT Services and IT Consulting
    • Director
      • Jun 2018 - Present

      the root is a simple, secure CMS and e-commerce tool designed to streamline your digital offering, trusted by Amazon, Hays Recruitment and many other digitally motivated organisations. I'm responsible for establishing the business, optimising customer experience and driving the growth of the platform. the root is a simple, secure CMS and e-commerce tool designed to streamline your digital offering, trusted by Amazon, Hays Recruitment and many other digitally motivated organisations. I'm responsible for establishing the business, optimising customer experience and driving the growth of the platform.

    • United Kingdom
    • Marketing Services
    • 100 - 200 Employee
    • Content Marketing Manager
      • Jul 2012 - Jun 2014

      I headed-up the content marketing team for the Group, developing well-crafted, creative concepts and content for clients such as SAP, Oracle, WorldPay and Cisco. Alongside the Head of Creative, I helped build skills and revenues for the marketing services function. I headed-up the content marketing team for the Group, developing well-crafted, creative concepts and content for clients such as SAP, Oracle, WorldPay and Cisco. Alongside the Head of Creative, I helped build skills and revenues for the marketing services function.

    • United Kingdom
    • Staffing and Recruiting
    • 300 - 400 Employee
    • Asia Pacific Marketing Executive
      • Mar 2012 - Aug 2012

      Hydrogen Group are global executive search specialists. I reported to the Head of Communications.My fixed-term role was created to boost marketing communications for the Hong Kong, Singapore and Sydney offices. This included delivering a corporate rebrand in these areas. The group was named Britain’s Top Employer (CRF Institute) in 2007 and 2008 and was placed second in 2009 and 2010. Hydrogen Group are global executive search specialists. I reported to the Head of Communications.My fixed-term role was created to boost marketing communications for the Hong Kong, Singapore and Sydney offices. This included delivering a corporate rebrand in these areas. The group was named Britain’s Top Employer (CRF Institute) in 2007 and 2008 and was placed second in 2009 and 2010.

    • Belgium
    • Writing and Editing
    • 1 - 100 Employee
    • Copywriter and Project Manager
      • Apr 2010 - Mar 2012

      Pyramidion is a B2B marketing communications agency specialising in the high tech, industrial and business sectors.Reporting to a Director, I managed content creation and web maintenance for our biggest client. In addition, I was a core team member during a number of market leading integrated marketing campaigns. This involved developing concepts, messaging, web copy, email marketing and marketing materials. Pyramidion is a B2B marketing communications agency specialising in the high tech, industrial and business sectors.Reporting to a Director, I managed content creation and web maintenance for our biggest client. In addition, I was a core team member during a number of market leading integrated marketing campaigns. This involved developing concepts, messaging, web copy, email marketing and marketing materials.

    • Deputy Editor
      • Oct 2009 - Mar 2010

      This was a large website offering engineers and businesses a one-stop solution for news, video, blog and shop. It is now offline.Reporting to the Editor, I gathered and wrote content, maximising our SEO. I also helped to populate blog and video content. I used various CMS tools to maintain the website. This was a large website offering engineers and businesses a one-stop solution for news, video, blog and shop. It is now offline.Reporting to the Editor, I gathered and wrote content, maximising our SEO. I also helped to populate blog and video content. I used various CMS tools to maintain the website.

    • United Kingdom
    • Mining
    • 500 - 600 Employee
    • Communications Assistant
      • Jul 2007 - Jul 2008

      Corus engages in the manufacture, processing, and distribution of metal products worldwide. I was employed by the Communications Manager for one year during my degree.I helped to maintain PR, internal and corporate communications. During that time I implemented a new press monitoring system and sub-edited a fortnightly newspaper for around 5,000 employees in South Wales. At the time, Corus was acquired by Tata Steel and I helped implement a large change management programme. Corus engages in the manufacture, processing, and distribution of metal products worldwide. I was employed by the Communications Manager for one year during my degree.I helped to maintain PR, internal and corporate communications. During that time I implemented a new press monitoring system and sub-edited a fortnightly newspaper for around 5,000 employees in South Wales. At the time, Corus was acquired by Tata Steel and I helped implement a large change management programme.

Education

  • Loughborough University
    BA (Hons), English and Publishing
    2005 - 2009

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