Edward Crook
Strategy Executive Member at The Outthinker Strategy Network- Claim this Profile
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English Native or bilingual proficiency
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German Professional working proficiency
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Bio
Liza Champion (Baron)
More senior leadership teams / C-suites need people like Ed. I had the pleasure of working with him for around six years. During that time the business, our roles (and the world!) went through some huge changes, and Ed was always a strong and calming presence. He has a a rare combination of qualities that make him exceptional. He is analytical and scientific, yet incredibly aware of the importance of intentional communication and careful use of language. He can set direction and make difficult decisions whilst being empathetic to those who need to follow that direction. His presence and actions forged a strong connection between C-suite and the rest of the business, helping teams stay engaged and motivated even through extreme levels of change. Ed had company-wide influence, even earlier on in his journey with Brandwatch. People who didn't need to work closely with him sought him out for advice and mentoring. His business-wide presence, business-first approach, and natural tendency to forge cross-departmental decision making made the Chief Strategy Officer role a natural step. I know we always say this, but I really, really hope I get to work with Ed again.
Jean Oliveira
Working with Ed in the last few years has been a brilliant experience. We worked together in the same group initially during the early stages of my career as VP. I learnt a tremendous amount from Ed and he was a truly outstanding mentor and guide, to whom I am extremely grateful. For myself and my peers, Ed demonstrated meticulous organisation and preparation, setting the bar high for our journey at Brandwatch. Ed was eventually promoted to CSO, playing a key role in how our business and new parent company would go onto integrate, and take on the market. Ed is incredibly intelligent, driven and his leadership qualities are second to none. He is a genuine asset to any organisation.
Liza Champion (Baron)
More senior leadership teams / C-suites need people like Ed. I had the pleasure of working with him for around six years. During that time the business, our roles (and the world!) went through some huge changes, and Ed was always a strong and calming presence. He has a a rare combination of qualities that make him exceptional. He is analytical and scientific, yet incredibly aware of the importance of intentional communication and careful use of language. He can set direction and make difficult decisions whilst being empathetic to those who need to follow that direction. His presence and actions forged a strong connection between C-suite and the rest of the business, helping teams stay engaged and motivated even through extreme levels of change. Ed had company-wide influence, even earlier on in his journey with Brandwatch. People who didn't need to work closely with him sought him out for advice and mentoring. His business-wide presence, business-first approach, and natural tendency to forge cross-departmental decision making made the Chief Strategy Officer role a natural step. I know we always say this, but I really, really hope I get to work with Ed again.
Jean Oliveira
Working with Ed in the last few years has been a brilliant experience. We worked together in the same group initially during the early stages of my career as VP. I learnt a tremendous amount from Ed and he was a truly outstanding mentor and guide, to whom I am extremely grateful. For myself and my peers, Ed demonstrated meticulous organisation and preparation, setting the bar high for our journey at Brandwatch. Ed was eventually promoted to CSO, playing a key role in how our business and new parent company would go onto integrate, and take on the market. Ed is incredibly intelligent, driven and his leadership qualities are second to none. He is a genuine asset to any organisation.
Liza Champion (Baron)
More senior leadership teams / C-suites need people like Ed. I had the pleasure of working with him for around six years. During that time the business, our roles (and the world!) went through some huge changes, and Ed was always a strong and calming presence. He has a a rare combination of qualities that make him exceptional. He is analytical and scientific, yet incredibly aware of the importance of intentional communication and careful use of language. He can set direction and make difficult decisions whilst being empathetic to those who need to follow that direction. His presence and actions forged a strong connection between C-suite and the rest of the business, helping teams stay engaged and motivated even through extreme levels of change. Ed had company-wide influence, even earlier on in his journey with Brandwatch. People who didn't need to work closely with him sought him out for advice and mentoring. His business-wide presence, business-first approach, and natural tendency to forge cross-departmental decision making made the Chief Strategy Officer role a natural step. I know we always say this, but I really, really hope I get to work with Ed again.
Jean Oliveira
Working with Ed in the last few years has been a brilliant experience. We worked together in the same group initially during the early stages of my career as VP. I learnt a tremendous amount from Ed and he was a truly outstanding mentor and guide, to whom I am extremely grateful. For myself and my peers, Ed demonstrated meticulous organisation and preparation, setting the bar high for our journey at Brandwatch. Ed was eventually promoted to CSO, playing a key role in how our business and new parent company would go onto integrate, and take on the market. Ed is incredibly intelligent, driven and his leadership qualities are second to none. He is a genuine asset to any organisation.
Liza Champion (Baron)
More senior leadership teams / C-suites need people like Ed. I had the pleasure of working with him for around six years. During that time the business, our roles (and the world!) went through some huge changes, and Ed was always a strong and calming presence. He has a a rare combination of qualities that make him exceptional. He is analytical and scientific, yet incredibly aware of the importance of intentional communication and careful use of language. He can set direction and make difficult decisions whilst being empathetic to those who need to follow that direction. His presence and actions forged a strong connection between C-suite and the rest of the business, helping teams stay engaged and motivated even through extreme levels of change. Ed had company-wide influence, even earlier on in his journey with Brandwatch. People who didn't need to work closely with him sought him out for advice and mentoring. His business-wide presence, business-first approach, and natural tendency to forge cross-departmental decision making made the Chief Strategy Officer role a natural step. I know we always say this, but I really, really hope I get to work with Ed again.
Jean Oliveira
Working with Ed in the last few years has been a brilliant experience. We worked together in the same group initially during the early stages of my career as VP. I learnt a tremendous amount from Ed and he was a truly outstanding mentor and guide, to whom I am extremely grateful. For myself and my peers, Ed demonstrated meticulous organisation and preparation, setting the bar high for our journey at Brandwatch. Ed was eventually promoted to CSO, playing a key role in how our business and new parent company would go onto integrate, and take on the market. Ed is incredibly intelligent, driven and his leadership qualities are second to none. He is a genuine asset to any organisation.
Experience
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The Outthinker Strategy Network
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United States
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Think Tanks
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1 - 100 Employee
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Strategy Executive Member
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Mar 2022 - Present
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Brandwatch
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United Kingdom
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Technology, Information and Internet
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700 & Above Employee
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Chief Strategy Officer
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Oct 2021 - Nov 2023
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Global VP, Strategy & Operations
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Nov 2019 - Oct 2021
Portfolio development, org. design, OKRs, enablement and maturity models.
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Global VP, Strategy & Insights
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Sep 2018 - Nov 2019
Leader of cross-functional teams, innovating with big data to bring Fortune 500 companies closer to their customers. Spanning North America, the UK and Germany, we built and deployed new research methodologies, evolved hiring and training, workflows and service offerings, leading to a 15 point increase in NRR.
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Manager and Director roles, Strategy & Insights - NA & LatAm
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Nov 2015 - Oct 2018
Founded and led a dedicated team of researchers in New York, responsible for consultancy and consumer research in the Americas. 127% annual revenue growth, development of specialised roles and workflows, exceeded company average employee retention and eNPS.
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Senior Analyst - DACH
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Jan 2014 - Dec 2015
I helped introduce and grow the presence of research services in Berlin, training analysts on the team and acting as the lead contact for research projects in Germany, Austria and Switzerland.
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Research & Analytics
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Jun 2012 - Dec 2013
Liaising with clients to plan and present digital insights. Conducting qual. and quant. research using Brandwatch, SPSS and visualisation tools to make complex findings accessible. Providing recommendations to brands and agencies spanning FMCG, finance, auto, entertainment, nonprofit and the service sector. Creating thought leadership papers, liaising with media contacts and contributing to the Brandwatch blog. Managing freelance translators and analysts to offer multilingual… Show more Liaising with clients to plan and present digital insights. Conducting qual. and quant. research using Brandwatch, SPSS and visualisation tools to make complex findings accessible. Providing recommendations to brands and agencies spanning FMCG, finance, auto, entertainment, nonprofit and the service sector. Creating thought leadership papers, liaising with media contacts and contributing to the Brandwatch blog. Managing freelance translators and analysts to offer multilingual insights.
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Copywriter & SEO Specialist
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Jan 2011 - Jun 2012
Digital copy, content and SEO strategy for language schools, risk management firms, mid-market and international clients. Audience adaptation, research, multimedia and survey. Digital copy, content and SEO strategy for language schools, risk management firms, mid-market and international clients. Audience adaptation, research, multimedia and survey.
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Community
