Edward Baterzal
Head of Creatives at .MAD Agency by Great Deals- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Experience
-
.MAD Agency by Great Deals
-
Philippines
-
Marketing Services
-
1 - 100 Employee
-
Head of Creatives
-
Dec 2021 - Present
-
-
-
Great Deals E-Commerce Corp.
-
Philippines
-
Technology, Information and Internet
-
200 - 300 Employee
-
Creative Director
-
May 2017 - Present
Experienced Creative Designer/Director with a demonstrated history of working in the E-Commerce industry. Skilled in Adobe Photoshop, Premiere Pro, Dimension, and Sketchup.Creative DirectorResponsibilities:-Mentor and encourage creative team members to foster a positive work environment-Shoulder the responsibility of the quality and completion of all work projects assigned to members of the creative team-Participate in and provide regular opportunities for professional development and growth to the team-Report progress of projects at major stages of their conception, creation, and execution-Ensure designs and content reflect consistently and positively the brand image and company ideals-Work with internal and external teams to create content for different e-commerce platform such as Lazada, Shopee, Zalora, and Shopify and websites using the most current industry best practices-Serve as a liaison between the marketing and creative team and between the creative team and individual clients-Anticipate problems that may impede a project from completing on time and implement solutionsExperience in working with different multi-national brands for their eCommerce and advertising design collaterals:-P&G-Unilever-Pedigree-Nestle-MedJonhson-Mundipharma-Abbott-Rustan's Marketing-San Miguel-Alaska-Crocs-Century Pacific Foods Inc.-L'Oreal-Disney, Marvel, Starwars-Fila-Jag-Levis-Lysol-GreencrossCreates Branding for:-Zappy (Social-Commerce Platform)-CryptoGamers Gaming CommunityCreative Consultant for:Shoppertainment LiveZagana PHCouch Potato Mart (former GrabMart Express)
-
-
Head Photographer
-
May 2017 - Present
Responsibilities:-Leads on-set digital photography for Ecommerce and marketing shoots. Collaborates with commercial and brand partners, as well stylists. Manages on-boarding and train junior photographers. Directs the work flow of photographers.-Collaborates with creative team, consulting on set design, layout and lighting. Participates in strategic intake sessions, insuring the viability and success of shoots/sets. -Keeps in touch with industry trends. Adapts and flexes to feedback while still maintaining creative quality. Continuously explores and recommends new photographic technology and techniques that are social- and mobile-forward in execution.
-
-
-
Great Image Corporation
-
Photography
-
1 - 100 Employee
-
Senior Photographer
-
Feb 2014 - Apr 2016
-
-
-
-
Visual Artist
-
Nov 2012 - Nov 2014
-
-
-
The Tagline Group
-
Philippines
-
Advertising Services
-
1 - 100 Employee
-
3D Artist
-
Mar 2012 - Jul 2012
-
-
Education
-
AMA University
Web Page, Digital/Multimedia and Information Resources Design