Edward Baterzal

Head of Creatives at .MAD Agency by Great Deals
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Contact Information
us****@****om
(386) 825-5501
Location
PH

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Experience

    • Philippines
    • Marketing Services
    • 1 - 100 Employee
    • Head of Creatives
      • Dec 2021 - Present

    • Philippines
    • Technology, Information and Internet
    • 200 - 300 Employee
    • Creative Director
      • May 2017 - Present

      Experienced Creative Designer/Director with a demonstrated history of working in the E-Commerce industry. Skilled in Adobe Photoshop, Premiere Pro, Dimension, and Sketchup.Creative DirectorResponsibilities:-Mentor and encourage creative team members to foster a positive work environment-Shoulder the responsibility of the quality and completion of all work projects assigned to members of the creative team-Participate in and provide regular opportunities for professional development and growth to the team-Report progress of projects at major stages of their conception, creation, and execution-Ensure designs and content reflect consistently and positively the brand image and company ideals-Work with internal and external teams to create content for different e-commerce platform such as Lazada, Shopee, Zalora, and Shopify and websites using the most current industry best practices-Serve as a liaison between the marketing and creative team and between the creative team and individual clients-Anticipate problems that may impede a project from completing on time and implement solutionsExperience in working with different multi-national brands for their eCommerce and advertising design collaterals:-P&G-Unilever-Pedigree-Nestle-MedJonhson-Mundipharma-Abbott-Rustan's Marketing-San Miguel-Alaska-Crocs-Century Pacific Foods Inc.-L'Oreal-Disney, Marvel, Starwars-Fila-Jag-Levis-Lysol-GreencrossCreates Branding for:-Zappy (Social-Commerce Platform)-CryptoGamers Gaming CommunityCreative Consultant for:Shoppertainment LiveZagana PHCouch Potato Mart (former GrabMart Express)

    • Head Photographer
      • May 2017 - Present

      Responsibilities:-Leads on-set digital photography for Ecommerce and marketing shoots. Collaborates with commercial and brand partners, as well stylists. Manages on-boarding and train junior photographers. Directs the work flow of photographers.-Collaborates with creative team, consulting on set design, layout and lighting. Participates in strategic intake sessions, insuring the viability and success of shoots/sets. -Keeps in touch with industry trends. Adapts and flexes to feedback while still maintaining creative quality. Continuously explores and recommends new photographic technology and techniques that are social- and mobile-forward in execution.

    • Photography
    • 1 - 100 Employee
    • Senior Photographer
      • Feb 2014 - Apr 2016

    • Visual Artist
      • Nov 2012 - Nov 2014

    • Philippines
    • Advertising Services
    • 1 - 100 Employee
    • 3D Artist
      • Mar 2012 - Jul 2012

Education

  • AMA University
    Web Page, Digital/Multimedia and Information Resources Design

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