Edvard Groundstroem
Chief Executive Officer at Flowstate Games- Claim this Profile
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Swedish Native or bilingual proficiency
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Finnish Native or bilingual proficiency
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English Full professional proficiency
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French Elementary proficiency
Topline Score
Bio
Ritva Eskelinen
We have worked together with Eddie in multiple projects including major game launches and big 3rd party campaigns, light recurring live-ops marketing content and everything in-between. Our collaboration has been very close, Eddie working in the role of marketing lead and me as video producer, marketing creative team lead or both. Eddie has a great combination of creativity, determination and leadership skills. He has clear strong vision and creates some of the best briefs (creatives really do value this!) but he also listens and values the ideas and input from creative team. His ability to gain mutual trust and respect with external partners, internal stakeholders and internal project team working for him is something that I especially value highly. It leads to great execution and lets the team shine. On top of that he's super fun to work with!
Kai Torstila
Edvard is an exceptional colleague. He combines the ability to formulate strategies for global-level marketing initiatives and the attention to detail required to execute them successfully. This is achieved by having a vision, a strong will to get things done and by being able convince and diplomatically lead virtual teams in a multi-disciplinary expert organisation.
Ritva Eskelinen
We have worked together with Eddie in multiple projects including major game launches and big 3rd party campaigns, light recurring live-ops marketing content and everything in-between. Our collaboration has been very close, Eddie working in the role of marketing lead and me as video producer, marketing creative team lead or both. Eddie has a great combination of creativity, determination and leadership skills. He has clear strong vision and creates some of the best briefs (creatives really do value this!) but he also listens and values the ideas and input from creative team. His ability to gain mutual trust and respect with external partners, internal stakeholders and internal project team working for him is something that I especially value highly. It leads to great execution and lets the team shine. On top of that he's super fun to work with!
Kai Torstila
Edvard is an exceptional colleague. He combines the ability to formulate strategies for global-level marketing initiatives and the attention to detail required to execute them successfully. This is achieved by having a vision, a strong will to get things done and by being able convince and diplomatically lead virtual teams in a multi-disciplinary expert organisation.
Ritva Eskelinen
We have worked together with Eddie in multiple projects including major game launches and big 3rd party campaigns, light recurring live-ops marketing content and everything in-between. Our collaboration has been very close, Eddie working in the role of marketing lead and me as video producer, marketing creative team lead or both. Eddie has a great combination of creativity, determination and leadership skills. He has clear strong vision and creates some of the best briefs (creatives really do value this!) but he also listens and values the ideas and input from creative team. His ability to gain mutual trust and respect with external partners, internal stakeholders and internal project team working for him is something that I especially value highly. It leads to great execution and lets the team shine. On top of that he's super fun to work with!
Kai Torstila
Edvard is an exceptional colleague. He combines the ability to formulate strategies for global-level marketing initiatives and the attention to detail required to execute them successfully. This is achieved by having a vision, a strong will to get things done and by being able convince and diplomatically lead virtual teams in a multi-disciplinary expert organisation.
Ritva Eskelinen
We have worked together with Eddie in multiple projects including major game launches and big 3rd party campaigns, light recurring live-ops marketing content and everything in-between. Our collaboration has been very close, Eddie working in the role of marketing lead and me as video producer, marketing creative team lead or both. Eddie has a great combination of creativity, determination and leadership skills. He has clear strong vision and creates some of the best briefs (creatives really do value this!) but he also listens and values the ideas and input from creative team. His ability to gain mutual trust and respect with external partners, internal stakeholders and internal project team working for him is something that I especially value highly. It leads to great execution and lets the team shine. On top of that he's super fun to work with!
Kai Torstila
Edvard is an exceptional colleague. He combines the ability to formulate strategies for global-level marketing initiatives and the attention to detail required to execute them successfully. This is achieved by having a vision, a strong will to get things done and by being able convince and diplomatically lead virtual teams in a multi-disciplinary expert organisation.
Experience
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Flowstate Games
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Finland
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Entertainment
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1 - 100 Employee
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Chief Executive Officer
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Jan 2020 - Present
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Dodreams Ltd.
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Finland
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Computer Games
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1 - 100 Employee
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Head Of Marketing
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Oct 2018 - Nov 2019
Head of Marketing with an overall responsibility of global marketing activities, ranging from outlining overall strategy and brand direction, to conceptualizing creative campaigns, collaborations and coordinating related UA, Social Media and PR activities. Head of Marketing with an overall responsibility of global marketing activities, ranging from outlining overall strategy and brand direction, to conceptualizing creative campaigns, collaborations and coordinating related UA, Social Media and PR activities.
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Rovio Entertainment Corporation
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Finland
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Computer Games
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400 - 500 Employee
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Marketing Director
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Aug 2015 - Oct 2018
ANGRY BIRDS MATCHRole: Global marketing leadNotable projects:- Angry Birds X Imagine Dragonshttps://www.youtube.com/watch?v=BU9xngx-ue4- GTM strategyhttps://www.youtube.com/watch?v=linjae6MNlM- TV Advertising leadhttps://www.youtube.com/watch?v=F-O7DXPi9FQANGRY BIRDS 2Role: Global marketing leadAngry Birds 2 is the sequel to the most downloaded mobile game series of all time, as well as Rovio's most successful game launch ever with more than 20 million downloads in only its first week of release. Notable projects:- Games for (RED) w/ Apple and (RED)https://www.youtube.com/watch?v=DftryqF02Sg- Apps for Earth w/ Apple and WWFhttps://www.youtube.com/watch?v=m91qq3kaRiw- The Birthday Updatehttps://www.youtube.com/watch?v=OCy0Gw4PGFo- PvP Arena: Battle the world!https://www.youtube.com/watch?v=Ss1aWks9_TI- Test Piggieshttps://www.youtube.com/watch?v=zSLuz_CRKqg&list=PLeP3gzvJMnNZraC3v8LyyWqXLfo44nLxM- Snotting Hillhttps://www.youtube.com/watch?v=KY8FCExgZOIBATTLE BAYRole: Global marketing lead Battle Bay is Rovio’s first real-time, PvP multiplayer game, offering players a chance to engage in thrilling 5 on 5 battles on the open sea with other players from around the world. Show less
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Senior Business Development Manager (dual role)
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Dec 2014 - Aug 2015
Summary of role: To drive business development projects and support leadership in making fact based decisions with clear business and strategic impact, through:- Supporting management decisions by providing analysis and insight - Coordinating and taking ownership of projects and company wide programs- Building and leading project teams from different parts of the organization
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Executive Producer (dual role)
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Apr 2014 - Aug 2015
ANGRY BIRDS FRIENDS: CHAMPIONS FOR EARTHRole: Concept, project lead, video scriptsRovio partnered with Earth Day Network to challenge Angry Birds players to champion the environment and fight climate change in Champions for Earth, a tournament on Angry Birds Friends. The tournament coincided with Climate Week 2015 in New York City and featured international influencers such as Matt Damon, Ian Somerhalder, Danny DeVito and Don Cheadle.TRAILER: https://www.youtube.com/watch?v=tJTAV9u3HXoPRESS RELEASE: http://www.rovio.com/earth-day-network-and-angry-birds-get-angry-about-climate-changeANGRY BIRDS SEASONS: ON FINN ICERole: Concept, project lead, EP for animated short, music video, Helsinki Airport pop-up store and launch event in Beijing, China.Visit Finland and Rovio joined forces for the December 2014 release of Angry Birds Seasons: On Finn Ice, allowing players to get to know Finland through a story built directly into the game itself. Accompanied by numerous supporting activities and a musical collaboration with popular metal band Apocalyptica, the project allowed Visit Finland to make their destination marketing a part of popular culture.**Winner of The Drum's MOMA award for Best Travel/Leisure/Sports Mobile Strategy Campaign**ANIMATED SHORT: https://www.youtube.com/watch?v=FQGOf5qVrRsMUSIC VIDEO: https://www.youtube.com/watch?v=m_PQKd-2EOMCASE STUDY: http://competitions.rovio.com/2015/grandone/ Show less
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Senior Business Manager, New Business Ventures
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Jan 2014 - Apr 2014
THE ANGRY BIRDS SHOWROOMRole: Concept, implementation oversight, product ownerThe Angry Birds Showroom is where you can discover all kinds of official licensed Angry Birds stuff – toys, games, apparel and loads more. Our goal is to highlight the best, awesomest and wackiest stuff that's ever come out of Piggy Island and then direct our fans to online retailers carrying these items.
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eCommerce Manager, New Business Ventures
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Mar 2012 - Dec 2013
THE ANGRY BIRDS ONLINE SHOPRole: Global product owner and team leaderResponsible for implementing sales and marketing activities on global level, covering both digital and physical product categories. Key stakeholder in product sourcing and development activities.
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Member of the Supervisory Board
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Mar 2015 - Sep 2017
Faralong.com is simply delivering fairly priced tours for the global marketplace. Faralong.com is simply delivering fairly priced tours for the global marketplace.
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Indieplace Oy
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Finland
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Advertising Services
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1 - 100 Employee
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Head of Sales and Business Development
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Jan 2012 - Feb 2012
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Kärkimedia Oy
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Finland
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Advertising Services
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1 - 100 Employee
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Digital Planner
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Aug 2010 - Jan 2012
Responsible for sales and online marketing consulting for large domestic and international advertiser accounts. Responsibilities also included internal business and online product development. Responsible for sales and online marketing consulting for large domestic and international advertiser accounts. Responsibilities also included internal business and online product development.
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Mediaplanet
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Sweden
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Advertising Services
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300 - 400 Employee
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Business Development Manager
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Nov 2008 - Jul 2010
Part of the management team. Main responsibilities consisted of leading a team of 4-6 project managers and managing the sales and budget of the own team. Responsibilities also included sales training and coaching, business development, key account management, talent recruitment and pre-sales. Part of the management team. Main responsibilities consisted of leading a team of 4-6 project managers and managing the sales and budget of the own team. Responsibilities also included sales training and coaching, business development, key account management, talent recruitment and pre-sales.
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Matkatoimisto Area
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Helsinki
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Online Product Specialist
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Nov 2007 - Oct 2008
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Matkapörssi
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Finland
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Leisure, Travel & Tourism
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1 - 100 Employee
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Online Sales Team Leader
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Apr 2007 - Oct 2007
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Sale Nordic
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Helsinki
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Project Worker
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2006 - 2007
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Travel Specialist
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2002 - 2005
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Education
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2001 - 2008
Hanken School of Economics
Masters Degree, Marketing -
2004 - 2004
Malaysia International Business Program
International Marketing -
1998 - 2000
Svenska Samskolan i Tammerfors
High School Diploma
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