Eduardo Sobral

Founder at Navia Digital
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Contact Information
us****@****om
(386) 825-5501
Location
London, England, United Kingdom, GB
Languages
  • Português Native or bilingual proficiency
  • Inglês Full professional proficiency
  • Espanhol Limited working proficiency
  • French Elementary proficiency
Skills

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Credentials

  • Digital Marketing em 10 Passos
    Vasco Marques
    Oct, 2013
    - Oct, 2024
  • Google Analytics Individual Qualification (GAIQ)
    Google
    Oct, 2013
    - Oct, 2024
  • Digital Marketing
    Vasco Marques - Portal do Sucesso
    May, 2013
    - Oct, 2024
  • Innovative Marketing Workshop
    InnovMark - Bruno J. M. Silva
    Feb, 2013
    - Oct, 2024
  • Online Marketing Workshop
    InnovMark - Bruno J. M. Silva
    Feb, 2013
    - Oct, 2024
  • Professional Internet Marketer
    SEOinPractice
    Mar, 2012
    - Oct, 2024

Experience

  • Navia Digital
    • Brazil
    • Advertising Services
    • 1 - 100 Employee
    • Founder
      • Jan 2020 - Present

      Digital Marketing Agency founded in PortugalActing as: Head of Digital & Strategy Digital Marketing Agency founded in PortugalActing as: Head of Digital & Strategy

  • Underwaterpistol
    • Internet Publishing
    • Digital Marketing Consultant
      • Jun 2019 - Mar 2020

      Providing digital marketing consultancy for key UWP clients, mainly focused on digital marketing strategy, e-commerce search engine optimisation and ensuring successful complex website migrations to Shopify platform.• Digital Marketing Strategy / Keyword Research / Ecommerce - Shopify SEO / Complex E-commerce Migrations Providing digital marketing consultancy for key UWP clients, mainly focused on digital marketing strategy, e-commerce search engine optimisation and ensuring successful complex website migrations to Shopify platform.• Digital Marketing Strategy / Keyword Research / Ecommerce - Shopify SEO / Complex E-commerce Migrations

  • Russell Finex Ltd
    • United Kingdom
    • Mechanical Or Industrial Engineering
    • 100 - 200 Employee
    • Digital Marketing Manager
      • Aug 2015 - May 2019

      • Developed a digital marketing strategy responsible for 190% increase in global lead generation, thanks to optimising and re-adapting the marketing strategy and contents. I've applied and advocated a digital-first mentality within the organisation, working with several digital marketing tools to provide the best business insights to key decision makers. Also improved digital leads quality and conversion rates with targeted industrial marketing campaigns, promoting Russell Finex as a global leader in the sieving and filtration industry;• Recommended and implemented UX and SEO best practices on both the corporate website, territory specific websites, and campaign-specific landing pages, responsible for the majority of the growth in both leads and closed deals;• Managing and overseeing highly effective PPC campaigns in 10+ languages across different PPC platforms (Google Ads, Bing PPC, Baidu Ads) while directly managing the Senior PPC Executive;• Defining the yearly strategy and global digital marketing budgets across all territories;• Training and mentoring the marketing team to improve their digital skill set. Partly-managing and assisting the Marketing Assistants and Marketing Executives in their digital day-to-day tasks as well as assisting in defining their Digital Marketing 6-months' goals. Responsible for directly managing and training the Digital Marketing Assistants;• Strategic thinking across the organisation (i.e. improving marketing automation, data driven analytics, CRM / workbooks best-practices, website and web tools development, internal sales team applications, sales & marketing synergy and processes, lead nurturing, industry trade shows digitisation techniques, etc.);• Reporting and presenting to the Managing Director and Sales & Marketing Directors on regular marketing meetings to gain approval on digital strategy, always adapting the digital landscape with the overall company goals;(other minor responsibilities below)

    • Digital Marketing Executive
      • Nov 2013 - Jul 2015

      (cont.)• Defining the international content marketing strategy, consistently reviewing the tactics applied to over-achieve the targeted goals; • Keyword research for all key territories and global development areas (e.g. English, German, French, Spanish, Portuguese, Dutch, Italian, Polish, Japanese, Chinese);• Regular competitor research to identify additional lead generation and awareness oportunities;• International sales team presentations done with the aim to optimise processes based on data analysis, report on marketing developments, and to improve sales/marketing cooperation.

  • Freelance SEO
    • France
    • Advertising Services
    • Digital Marketing Consultant
      • Jul 2008 - Jun 2015

      Freelance Digital Marketing Consulting ServicesPrivate freelance services in digital marketing strategy, search engine optimization (SEO), Pay-per-click, social media marketing, email marketing automation for several clients in different market niches, with the objective of optimizing organic ranking positions and boosting targeted traffic, lead generation, increasing online exposure and enhancing ROI.Major skills/works developed:• Digital Marketing strategy• B2B digital marketing• Search engine optimization• PPC optimization• Social media marketing• Email marketing & automation• Web Analytics & Data-driven insights• Multilingual keyword research & mapping• In-depth competitive analysis

  • As Melhores Ofertas
    • Brazil
    • Manufacturing
    • SEO Executive
      • Oct 2012 - Mar 2013

      Assisting and managing an outsourced design and development team to implement best on-site SEO factors on the new website design.Responsible for increasing organic rankings for major keywords in the Portuguese Coupons/Vouchers/Discounts market.Keyword research and mapping, content marketing, SEO copywriting, on-site SEO, rankings report generation, web analytics. Assisting and managing an outsourced design and development team to implement best on-site SEO factors on the new website design.Responsible for increasing organic rankings for major keywords in the Portuguese Coupons/Vouchers/Discounts market.Keyword research and mapping, content marketing, SEO copywriting, on-site SEO, rankings report generation, web analytics.

  • CLICKT Ltd
    • United Kingdom
    • Computers and Electronics Manufacturing
    • Website Development
      • Aug 2012 - Jan 2013

      Wordpress website development - Photography & weddings niche.Social media marketing set-up, digital strategy planning, Google Ads advertisement. Wordpress website development - Photography & weddings niche.Social media marketing set-up, digital strategy planning, Google Ads advertisement.

Education

  • Universidade de Évora
    Licenciatura em Biologia
    2006 - 2010

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