Experience

Impact Housing

• United States
• Real Estate
• 1 - 100 Employee

• Chief Communications Officer

  • Feb 2021 - Present



Ush

• United States
• Real Estate
• 1 - 100 Employee

• Chief Communications Officer

  • Jun 2020 - Feb 2021

• Vice President

  • Feb 2019 - Jun 2020

  USH is an innovative company bringing a public benefit to Los Angeles areaneighborhoods facing a housing shortage. At a time when Los Angeles is facing a housing crisis and is in need of more places to live, we are building brand-new, amenity-rich, high-quality apartments that working people can actually afford.



Pershing Square Renew

• Greater Los Angeles Area

• Co-Founder, Executive Director and Board Member

  • Sep 2014 - Dec 2018

  Our mission was to reimagine the heart of Los Angeles. We are proud to have engaged hundreds of DTLA leaders and thousands of Angelenos in an exploration of "what's possible?" at and around Pershing Square. We caused for a new vision to take hold -- one that is about the programs, activities and uses that enliven our city's core. Many of these are still missing or inadequate at the Square, and we hope and believe the DTLA community will continue to advocate for progress. Our mission was to reimagine the heart of Los Angeles. We are proud to have engaged hundreds of DTLA leaders and thousands of Angelenos in an exploration of "what's possible?" at and around Pershing Square. We caused for a new vision to take hold -- one that is about the programs, activities and uses that enliven our city's core. Many of these are still missing or inadequate at the Square, and we hope and believe the DTLA community will continue to advocate for progress.



MacFarlane Partners

• United States
• Real Estate
• 1 - 100 Employee

• Development Consultant

  • Sep 2013 - Oct 2016

  Market expert spearheading various parts of due diligence and entitlements as member of local development team that conducted all due diligence and pre-development work for Park Fifth, a $400+ million mixed-use real estate development project in Downtown Los Angeles. Also led team of partners in pursuit of multiple development opportunities through competitive RFP processes. Market expert spearheading various parts of due diligence and entitlements as member of local development team that conducted all due diligence and pre-development work for Park Fifth, a $400+ million mixed-use real estate development project in Downtown Los Angeles. Also led team of partners in pursuit of multiple development opportunities through competitive RFP processes.



RCLCO Real Estate Consulting

• United States
• Real Estate
• 1 - 100 Employee

• Vice President

  • Sep 2011 - Aug 2013

  RCLCO is the leading knowledge solutions provider to the real estate industry. My consulting experience included the following engagements: - Market analyses for new residential development projects in Downtown Los Angeles, Century City, Downtown Long Beach and San Diego. - Comprehensive real estate market study of development sites in West Los Angeles, Downtown Los Angeles, Santa Monica, Sioux City and Sandy, Utah. - Retail market study for a 200,000 square foot development opportunity in San Jose, CA. - Retail strategy development for a landmark project in New York City (Manhattan). - Industrial market study in the Phoenix-area. Show less



MDI (www.mdisuccess.com)

• Division Coordinator / Chapter Leader

  • May 2009 - Nov 2011

  As the leader of the local membership of MDI, I led and managed a volunteer team of 30 highly committed, passionate and skilled members who committed themselves to providing maximum value for our 120 members. I set the vision and direction of the chapter, directed 1-3 events per month, maintained connection and alignment with the international organization and mentored dozens of members in their development as leaders within the organization and in their lives. This was a volunteer, unpaid position. Show less



BV Housing Partners, LLC

• Greater Los Angeles Area

• COO

  • Feb 2010 - 2011

  BVHP was a private equity fund that acquired, renovated and sold distressed residential properties in Los Angeles County. I managed parts of or all aspects of the business operation, including investor relations, financial modeling, underwriting, asset management and disposition. The fund bought and sold 23 properties in 16 months. BVHP was a private equity fund that acquired, renovated and sold distressed residential properties in Los Angeles County. I managed parts of or all aspects of the business operation, including investor relations, financial modeling, underwriting, asset management and disposition. The fund bought and sold 23 properties in 16 months.



3to99 - Employee Benefits and Insurance Solutions for Small Business

• Insurance
• 1 - 100 Employee

• CEO Coach

  • Nov 2009 - May 2010

  Estrada Strategies is a business coaching company based in Ontario, California and founded by Ruben Estrada, one of the local region's quintessential business leaders. Estrada Strategies is committed to leading business owners and their companies to greater success by helping them think, act and produce like successful CEOs. The firm's approach is to train coach and monitor clients towards mastery of the core disciplines of business and to encourage peer-to-peer learning and discovery by convening a network of leading business professionals in every market they serve. Show less



Self-employed, Real Estate Development Services

• Independent Consultant

  • Nov 2008 - Nov 2009

  Consulted clients in their business, political and procurement matters. Exhibited proficiency and versatility in several different industries and fields by attracting clients involved in a wide-ranging spectrum of activities. Consulted clients in their business, political and procurement matters. Exhibited proficiency and versatility in several different industries and fields by attracting clients involved in a wide-ranging spectrum of activities.



Forest City Realty Trust

• United States
• Real Estate
• 500 - 600 Employee

• Associate Project Developer

  • Apr 2005 - Nov 2008

  Managed, analyzed and identified new business opportunities for west coast division of publicly traded real estate development company. Coordinated team of architects, engineers for Transbay Tower and Transit Center development competition in San Francisco, California. Oversaw project team, which included award-winning architect Lord Richard Rogers and other internationally renowned firms. Conducted financial and feasibility analysis of development opportunities in western United States for projects ranging in size from 100,000 to 1,200,000 square feet. Developed and maintained firm’s professional network in greater Los Angeles/Inland Empire regions. Led/managed company’s west coast community service committee. Co-Managed redevelopment of company’s portfolio of projects located in Hispanic communities in the Western United States. Was firm’s specialist of the Hispanic market segment. Show less



USC Lusk Center for Real Estate

• Manager, Development and External Affairs

  • Oct 2001 - Apr 2005

  Co-directed fundraising initiative for nationally renowned real estate and urban economic research center at major private university. Managed public relations campaign, which included web site and e-newsletter development and media relations. Also served as member of internal team developing strategic directions for center. Initiated and negotiated strategic alliances with leading real estate companies and organizations. Planned strategic expansion of Ross Minority Program, including soliciting and securing permanent funding, expanding continuing education events and developing long-term strategic initiatives. Show less



Ready Set Net

• Project Manager

  • 1999 - 2000

  Developed new business and managed development of web projects for small internet technology company. Managed development of high-end corporate web site and intranet projects, managing six to ten projects at a time. Consulted with over 20 internet clients, including California Pizza Kitchen, JustSportsUSA, the Beverly Hills Chamber of Commerce, Caputo Photography and Ducommun Tech on design and architecture of web site projects. Developed new business and managed development of web projects for small internet technology company. Managed development of high-end corporate web site and intranet projects, managing six to ten projects at a time. Consulted with over 20 internet clients, including California Pizza Kitchen, JustSportsUSA, the Beverly Hills Chamber of Commerce, Caputo Photography and Ducommun Tech on design and architecture of web site projects.