Eduardo Oliveira

Co-Founder & Owner at United Drinks
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Contact Information
us****@****om
(386) 825-5501
Location
Cascais, Lisbon, Portugal, PT
Languages
  • Portuguese Native or bilingual proficiency
  • English Native or bilingual proficiency
  • Spanish Full professional proficiency
  • French Full professional proficiency
  • German Elementary proficiency
Skills

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5.0

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Karoline De Miranda

Eduardo is creative, dynamic and insightful. He conveys his ideas clearly and quickly understands the demands. Professional and efficient in delivering projects. Working with him was light and productive.

João Paulo Ribeiro

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Credentials

  • Mindfulness: Fundamentos da Atenção Plena
    LinkedIn
    May, 2020
    - Nov, 2024

Experience

  • United Drinks
    • Portugal
    • Beverage Manufacturing
    • 1 - 100 Employee
    • Co-Founder & Owner
      • May 2020 - Present

      Creation and launch of a new National Beverages Distribution company, with focus on Strategic Marketing, corporate Branding, structure design and business model. Key Partnerships negotiation (Producers, Suppliers, Customers). Creation and launch of a new National Beverages Distribution company, with focus on Strategic Marketing, corporate Branding, structure design and business model. Key Partnerships negotiation (Producers, Suppliers, Customers).

  • The Navigator Company
    • Portugal
    • Paper and Forest Product Manufacturing
    • 700 & Above Employee
    • Senior Global Brand Manager
      • Jan 2021 - Dec 2021

      Global responsibility for the Office & Graphic papers brand portfolio of The Navigator Company: Discovery, Explorer, Inacopia, Inaset & COL's. Global strategic marketing role and Regional operational marketing for the Southern European countries. Global responsibility for the Office & Graphic papers brand portfolio of The Navigator Company: Discovery, Explorer, Inacopia, Inaset & COL's. Global strategic marketing role and Regional operational marketing for the Southern European countries.

  • Independent Consultant
    • Canada
    • Business Consulting and Services
    • 100 - 200 Employee
    • Marketing & Business Manager
      • Apr 2018 - Apr 2020

      Independent consultant for several Strategic & Marketing projects, of which I would highlight: - Launch of a new National Beverages Distribution company, with focus on Strategic Marketing, corporate Branding, structure design and business model. Key Partnerships negotiation (Producers, Suppliers, Customers). - Marketing and Sales Strategy & Structure for start-up in the Premium Drinks sector. Business planning, Online and Offline strategy, National and International, Leadership of the Creative Team for the design and creation from scratch of two new brands: one corporate and one product, including branding, packaging and communication development. - Creation and launch of a new brand specific to the online channel, Malia, in the clothing and accessories sector in Portugal, where I’ve invested in a Specialization on Social Media Marketing in FLAG. - Diversification and launch of a new Business, Spazio, in the sector of services in Spain. Creation of innovative business concept, strategic definition and implementation in three locations in Spain and one in Portugal. Show less

  • Mars
    • United States
    • Manufacturing
    • 700 & Above Employee
    • National Sales Field Manager
      • Sep 2016 - Sep 2017

      Reporting to the General Manager, I was responsible for the leadership of the Mars Portugal Field Sales Team for the Impulse channel (13 reports, 5 sub-channels: C&C's, Wholesalers, Vending, HORECA and Pet-shops). With the main focus on building a sense of teamwork, developing individual skills and a strong feet on the street mentoring, I was also responsible for the articulation with KAM's, fixed costs management and team results.

    • Marketing & Business Manager
      • Jul 2013 - Aug 2016

      Reporting to the European Vice President, I had full responsibility of Wrigley's entire Confectionery business in Portugal (Marketing, Sales, P & L). Having as main task the negotiation and articulation between the boards of Mars Portugal, Wrigley Spain and the European top management of the two companies of the group.

    • Brand Portfolio Manager
      • Dec 2008 - Jun 2013

      Responsible for the company's most important portfolio, chocolate bars and biscuits, focusing on Snickers, Twix, Mars and Bounty brands. Reporting to the Marketing Director with great autonomy, ATL and BTL, articulation with the sales team, with the local Management Team and with the European Marketing structure.

  • Bom Preço
    • Portugal & Spain
    • Marketing & Sales Director
      • Jan 2007 - Nov 2008

      Board member, I was responsible for the definition, planning and execution of the Marketing and Sales strategy of the company, including point of sales management (9) and employees (25). Areas: Marketing, Sales, Operations and Systems. Board member, I was responsible for the definition, planning and execution of the Marketing and Sales strategy of the company, including point of sales management (9) and employees (25). Areas: Marketing, Sales, Operations and Systems.

  • PrimeDrinks
    • Portugal
    • Wine & Spirits
    • 1 - 100 Employee
    • Senior Brand Manager
      • Nov 2005 - Dec 2006

      With 1 direct report and expanded responsibility for the management of the company's most premium brands, Absolut Vodka, Rémy-Martin, Cointreau and Piper-Heidsieck, I was accumulating 3 different brand owners portfolios, with different cultures and ways of working. Recruitment, integration, training and management of a Junior Brand Manager.

    • Brand Manager
      • Sep 2002 - Oct 2005

      Reporting to the Marketing Director, with national responsibility of the liquor portfolio and accumulating the management of The Famous Grouse, Highland Park and Jim Beam whisky brands, as well as Gancia, a sparkling wine brand. Negotiation and representation of the Portuguese market in the various international forums.

    • Assistant Brand Manager
      • Mar 2002 - Aug 2002

      Co-responsibility of strategic and operational management, consumer and trade marketing of the liquor portfolio, Bols, Pisang Ambon, Frangelico, Campari and Jagermeister, and support in the operational management of William Grant's whisky brands. Elaboration, negotiation with brand owners and execution of 3 to 5y plans / budgets.

  • Unilever
    • United Kingdom
    • Manufacturing
    • 700 & Above Employee
    • Assistant Sales Director
      • Sep 2001 - Feb 2002

      Internship with report to the Sales Director of the Detergents category, giving him operational support as well as the remaining team, NAM's and KAM's. Elaboration of sales charts, market shares, arguments and their respective communication to the sales team. Customer visits with KAM's. Internship with report to the Sales Director of the Detergents category, giving him operational support as well as the remaining team, NAM's and KAM's. Elaboration of sales charts, market shares, arguments and their respective communication to the sales team. Customer visits with KAM's.

Education

  • Universidade Católica Portuguesa
    Graduation, Management
    1994 - 2001
  • ISCTE Business School
    Postgraduate studies, Marketing Management
    2004 - 2005
  • FLAG
    Specialized in Social Media Marketing, Digital Marketing
    2019 - 2019

Community

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