Experience

MAXAM

• Chemical Manufacturing
• 700 & Above Employee

• Global Sales & Marketing Director

  • Apr 2019 - Present

  Sport Cartridges Business Unit (revenues 85 M €, sales to 100 plus countries, 5 international subsidiaries. World leader in the markets of sporting ammunition and B2B sales of powders, pyrotechnics and law enforcement products. • Sales management. Leading sales and marketing teams (28 people) in 7 countries. Planner of the Go-to-market strategy, business and customer development and budget definition. Forecasting and monthly closing. Staff reorganization and training. • Marketing: Design and implement Marketing Plans in segmented sales markets across the world. Market analysis & research. Brand development. Social media and communication. Product management and innovation in B2B, B2C and B2B2C marketing. • Member of Executive Committee and Maxam Group Shareholder. • Focus on international new ventures and alliances. M&A Analysis. Key Achievements: • Led decision making in Sales and Marketing resulting in 2019 EBITDA and gross margins above budget achievement due to price increase (8% average increase) and customer product mix improvement. • Massive Working Capital improvement due to new accounts and receivables management. • Turnaround business in the US: New go to market strategy, opportunities funnel management. 112% sales budget achieved in a market with oversupply having experienced staff shortages and operational difficulties. 18% price increase. • On line and Social Media strategy, content generation plan, customer engagement growth Show less



ELEY HAWK LIMITED

• United Kingdom
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Managing Director

  • Jan 2015 - Present

  Prestige FMCG company in a highly competitive and regulated market. Managed the business during a complex transformational sales and operations process. +30 employees/ 2 shifts manufacturing business. +£10M turnover in the UK. International growth and solid support to Headquarters. Increased Ebitda by 45% CAGR with sustained business growth and cash generation. Year on year added value to stakeholders. Proven track record in cost saving, business resizing, relocation, hiring, headcount/team organization and business boosting. Financial acumen with UK accountability, corporate reporting and accounts consolidation Exceeds appraisals in personal management valuation by HR department. Selected for the in-house Talent, Leadership and Spokesperson program. Evolved marketing from offline to a comprehensive integrated digital strategy campaign. Successful from R&D to completion and launch of new products to the market. 2017 Industry Award Winning Product of the Year. Skilled in Lean manufacturing, industrial excellence system, demand planning & warehouse management. Outstanding achievement of an outbound and next day service. Warehouse layout and orders picking efficiency. Multi-cultural team management & communications skills Leading safety excellence at all levels of the organization. Strong focus on Health & Safety & Environment. Show less



MAXAM

• Chemical Manufacturing
• 700 & Above Employee

• International Sales Director & Logistics Supervisor

  • Dec 2005 - Jan 2015

  Defined the sales and marketing strategy with our 70 different countries/importers. Project Manager in 3 Joint Ventures in Turkey, Bolivia and Kazakhstan. Financial accounts control, sales strategy and operations Managed a multicultural (USA, UK, Italy, France and Spain) sales force. From concept to completion of product launch B2B and B2C. Logistics operations supervisor. Negotiations with international freight forwarders. Member of the Merge & Acquisitions and of the Marketing Commitees Company representative at the Board of the legislative Committee at the European Industry Association. Minority shareholder of Maxam Group Show less



GARCIA-CARRION

• Spain
• Food and Beverage Services
• 200 - 300 Employee

• EXPORT MANAGER

  • Jan 2002 - Dec 2005

  Responsable de ventas de vinos de D.O. y bebidas no alcohólicas en: Francia, Benelux y África. Creación y gestión de clientes en los mercados mencionados. Establecimiento de estrategias comerciales. Realización de viajes de prospección y relación con clientes foráneos. Coordinación y asistencia a ferias nacionales / internacionales. Responsable de ventas de vinos de D.O. y bebidas no alcohólicas en: Francia, Benelux y África. Creación y gestión de clientes en los mercados mencionados. Establecimiento de estrategias comerciales. Realización de viajes de prospección y relación con clientes foráneos. Coordinación y asistencia a ferias nacionales / internacionales.



INTERNATIONAL INSTITUTE OF MANAGEMENT RESOURCES SL

• Spain
• Business Consulting and Services

• Strategy Consultant

  • Jan 2000 - Dec 2000

  Desarrollo de los siguientes proyectos : Alstom T&D : Departamento comercial y compras. Delegación en Madrid. Peugeot : Gestión de operaciones y coaching del personal. Metz,Francia Analista de los siguientes proyectos: Tati : Centros Comerciales. Deficiencias en los abastecimientos. Optimización de costes en la sede. Desarrollo de nuevas técnicas de venta al público. París, Francia. LuK : Crecimiento mostrando desequilibrios organizativos y operacionales. Hückeswagen, Alemania. Show less