Director of Retail Sales

• Jul 2021 - Present

Grupo Salcom Retail sales Lead for Mexico & Central America Industrias Salcom - Company focus on product development for private label brands on House hold cleaning and Air care categories / www.wiese.com.mx Framfoods - Company focus on category development and brands commercialization for: Premium Proteins, Diary, Beverages and Pet food categories / www.framfoods.mx Grupo Salcom Retail sales Lead for Mexico & Central America Industrias Salcom - Company focus on product development for private label brands on House hold cleaning and Air care categories / www.wiese.com.mx Framfoods - Company focus on category development and brands commercialization for: Premium Proteins, Diary, Beverages and Pet food categories / www.framfoods.mx

Walmart Team Leader

• Jan 2019 - Jul 2021

• Lead sales and market growth YoY for a Multicategory business on 36% of SCJ Business, Walmart Mexico has an annual $90 Million dollars GSV • Lead team and relation of the biggest customer for SCJ LATAM and second biggest Walmart Global business • Develop a high-performance team wired to Walmart Agile work model, cross function responsibilities to optimize processes / Sales, Supply Chain & E-commerce / Awarded supplier of the year on inventory management on 2020 and nominee for best supplier on pantry tribe on 2021 • Lead cross function Joint business planning process across SCJ Marketing, Customer marketing, Supply chain and legal departments to guarantee successful annual working plans with internal and external targets Show less

National Modern Trade Sales Team Leader

• Oct 2016 - Jan 2019

• Lead Walmart & National accounts team and strategy for KUA brands: Defining the correct portafolio, price architecture, customer profitability and right distribution for: Frutos de Vida, Nopalia, Salsas Lucero, Sin Secretos, and new brands in development. • Build the right sales structure to develop Mexico top retailers accros multiple categories: Retailers: Walmart & Sams Club / Costco / Grupo la Comer / Chedraui / Soriana & City Club / Oxxo / Regional accounts • Accountable of 100% of KUA mex foods grocery business and 35% total Show less

National Modern Trade Sales Team Leader

• Oct 2013 - Oct 2016

• Lead sales and market growth YoY for Red Bull Modern Trade Chanell, 56% of Red Bull business • Created a new Profitability business Model to manage Oxxo and convenience channel while delivering Value Share and Numeric Distribution KPIS from 2013 to 2016 • Created price control model for Cash & Carry, Wholesalers and National Distributors by stablishing relevance by territory and a new incentive model for all Red Bull Mexico Sales Force• Develop and lead top category sales projects on Supermarkets, “Energy Zone”, project set to start devolving energy drinks category Show less

National Trade Marketing Manager

• Jul 2012 - Oct 2013

• Lead annual Sales Business Plan across Red Bull Sales, Marketing and Finance• Trainer of Red Bull sales force on new sales skill, product knowledge and sales programs • Implemented data mining tool to consolidate all sales data into one sales base, Bull Tracking • Implemented Trade spending automated control platform and process • Lead and create annual volume and distribution sales incentives for National distributors and Wholesalers

Key Account Manager

• Nov 2009 - Jul 2012

Walmart, Sams Club & National Accounts (Chedraui, Comercial Mexicana)

Key Account Manager (Wrigley)

• Feb 2008 - Nov 2009

Walmart & Sams Club Wrigley Lucas confectionery business Walmart & Sams Club Wrigley Lucas confectionery business

Strategic Planning Associate

• 2005 - 2007