Experience

Pontificia Universidad Católica de Chile

• Higher Education
• 700 & Above Employee

• Professor

  • Mar 2010 - Present

  Professor at the Faculty of Communication, Private Consultant Professor at the Faculty of Communication, Private Consultant



Milieu

• Founder

  • Mar 2010 - Present

  Milieu OpenNetwork is a team of consultants from different disciplines helping organizations in building capacities to understand and manage their relationship with key stakeholders Milieu OpenNetwork is a team of consultants from different disciplines helping organizations in building capacities to understand and manage their relationship with key stakeholders



LATAM Airlines

• Chile
• Airlines and Aviation
• 700 & Above Employee

• Senior Vice President Corporate Affairs

  • 2008 - Jun 2010

  Defined and implemented a Corporate Affairs function for LAN Airlines and its subsidiaries. Defined and implemented a Corporate Affairs function for LAN Airlines and its subsidiaries.



Santander

• Spain
• Banking
• 700 & Above Employee

• Project Director 150 years

  • 2007 - 2008

  Directed, coordinated and implemented the bank’s 150th anniversary celebration worldwide. This program was a key driver for the implementation of a single global brand.

• Area Director, Head of Internal Communications

  • 2003 - 2007

  Developed and executed a global internal communication system for Grupo Santander- Created a specialized area to improve worldwide internal communications. Identified and established a coordinated system among the same functional areas in all countries.- Created, implemented and managed the global, internal channels of communication. (Daily intranet newspaper, internal systems of communications, publications, etc.) - Standardized the internal communications of all countries to provide consistent format and content.- Internal consulting to all Divisions and units regarding their specific communication needs (example: Moving 7,000 employees to “Ciudad Santander”, Integration of Abbey merger, U.K.)- Led the development of a corporate intranet site in conjunction with the IT division.- Managed the “Letter to the President” program; developed in 2003 with a reach of 103,000 employees.

• Director, Communication and Image - Americas Division

  • 1999 - 2003

  Designed and implemented the communication functions for the recently created (1999) Americas Division. This included External and Internal Communications and management of the corporate identity. Reported to the Division Directors of Communication and Research and the Americas Group in Madrid while residing in Chile.- Identified the areas and people responsible for communication in each country.- Defined and executed systems that coordinated the communication teams in the region.- Managed internal and external communications in the acquisition and merger of Latin American banks in Mexico, Brazil, Chile, Venezuela, Peru. - Standardized the internal media for all countries of the Americas Division.- Developed and implemented the annual “Executives Convention” for senior management. - Created and implemented the internal channels of communication for the Division.

• Director, Regional Marketing and Communications

  • 1995 - 1999

  At this time, Santander established Chile as the regional office responsible for the Southern Cone of South America supervising the banks in Peru, Uruguay and Chile. This function was responsible for the strategic development of the brand and external/internal communications in those countries.- Participated in the acquisition and merger of the banks in Peru. - Launched the Santander brand in Peru.- Launched three new companies in Uruguay: Santander AFAP, Mutual Funds and Plata Card.- Managed the communication and implementation of a single brand – Santander – after the merger and acquisition of Banco Osorno (1996).- Developed the project of a model branch for Chile applicable to the other countries.

• Manager, Marketing and Communications Division

  • 1989 - 1995

  Responsible for the creation of a marketing and communication function applied to all new Grupo Santander companies launched in Chile. - Launched the Santander brand to replace old name for Banco Español.- Launched three new companies: Life Insurance, Mutual Funds and BANEFE (Consumer Finance). - Managed the Stock Brokerage, Leasing and Pension Funds business the Group launched between those years as part of its expansion in the Chilean market. - Managed all advertising and communication strategies for the Grupo Santander businesses in Chile.

• Manager, Commercial Division

  • 1988 - 1989

• Manager, Personal Banking Group

  • 1987 - 1988



Citi

• United States
• Financial Services
• 700 & Above Employee

• Branch Director, Western Provinces

  • 1982 - 1987

  Manager, Diner’s Club network in the regions. Responsible for opening new Citibank branches in the regions outside of Santiago.Branch Manager, Orrego Luco BranchAccount Manager, Hotel Carrera Branch Manager, Diner’s Club network in the regions. Responsible for opening new Citibank branches in the regions outside of Santiago.Branch Manager, Orrego Luco BranchAccount Manager, Hotel Carrera Branch