Experience

Recoverie

• Australia
• Wellness and Fitness Services
• 1 - 100 Employee

• Private Investor | CMO

  • Sep 2023 - Present



Netflix

• United States
• Entertainment Providers
• 700 & Above Employee

• Head of Marketing Partnerships

  • Oct 2021 - Dec 2022



Google

• United States
• Software Development
• 700 & Above Employee

• Strategy and Planning Lead

  • Dec 2018 - Oct 2021

• Marketing Manager

  • Nov 2017 - Dec 2018



YouTube

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Brand Strategist

  • Jul 2014 - Nov 2017



Red Bull

• Austria
• Food and Beverage Services
• 700 & Above Employee

• Strategy and Planning Manager

  • Nov 2012 - Jun 2014

  Define, communicate and track commercial strategies for all Red Bull initiatives (portfolio optimization, NPDs and cross marketing initiatives) involving: volume assumptions, price, distribution, promotion and product placement strategies. Define, communicate and track commercial strategies for all Red Bull initiatives (portfolio optimization, NPDs and cross marketing initiatives) involving: volume assumptions, price, distribution, promotion and product placement strategies.



Red Bull

• Austria
• Food and Beverage Services
• 700 & Above Employee

• Brand Manager

  • Mar 2010 - Nov 2011

  Set the vision and drive implementation for Red Bull's brand strategy (NPDs, cross marketing initiatives and major campaigns for culture and sporting events) involving: consumer research, ATL/BTL, agency management, media plan and budget compliance, cross functional team management, content strategy and sponsorships. Set the vision and drive implementation for Red Bull's brand strategy (NPDs, cross marketing initiatives and major campaigns for culture and sporting events) involving: consumer research, ATL/BTL, agency management, media plan and budget compliance, cross functional team management, content strategy and sponsorships.



PepsiCo

• United States
• Food and Beverage Services
• 700 & Above Employee

• Senior Brand Manager

  • Mar 2006 - Nov 2008

  Define multiple brands strategy and evaluation, managing brand’s profitability, efficient spend of marketing budget, development of new concepts, product and packaging, advertising campaign development and implementation, lead internal & external stakeholders, volume forecasting and production implications review. Define multiple brands strategy and evaluation, managing brand’s profitability, efficient spend of marketing budget, development of new concepts, product and packaging, advertising campaign development and implementation, lead internal & external stakeholders, volume forecasting and production implications review.



Danone

• France
• Food and Beverage Manufacturing
• 700 & Above Employee

• Brand Manager

  • Aug 2005 - Mar 2006

  - Responsible for brand's P&L and marketing budget- Define brand strategy (positioning, communication, pricing, distribution, packaging)- Consumer research

• Assistant Brand Manager

  • Mar 2003 - Aug 2005