Experience

MEDUGRAN CONSULTORES SL

• Spain
• Business Consulting and Services
• 1 - 100 Employee

• Partner

  • Feb 2012 - Present



Cenorma S.L.U.

• Spain
• Telecommunications
• 1 - 100 Employee

• Senior Executive Advisor

  • Feb 2020 - Mar 2021

  Helping top management to understand, deploy and use collaboration solutions and services in their organizations to become more efficient and productive Helping top management to understand, deploy and use collaboration solutions and services in their organizations to become more efficient and productive



Ricoh España

• Spain
• IT Services and IT Consulting
• 700 & Above Employee

• Market Development Manager

  • Jan 2019 - Nov 2019



Techno Trends

• India
• IT Services and IT Consulting
• 1 - 100 Employee

• Director of Marketing

  • Jan 2017 - Dec 2018

  As specialists and long term experienced organization in visual communications we provide trusted advising to our customers (SME's, Enterprise Corp. and Public Admin), helping them to increase productivity, reduce costs and improve efficiency, achieving competitive digital business transformation through the deployment and use of telepresence, video and unified communications solutions and services. Key drivers to achieve these productivity improvements are working spaces and user experience transformation.I support company's CEO to drive and develop our business strategy; manage relationships with key vendors; define product and services bundles & prices; lead sales promotions, marcom activities, lead generation, etc. I'm responsible for ISO 9001:2015 implementation and maintenance

• Deputy to the CEO

  • Sep 2012 - Dec 2016

  I support company's CEO to drive and develop our business and funding strategy. I manage relationships with key vendors; define services bundles & prices of Support and Maintenance Services and Cloud based Video Services; sales promotions and marcom activities. I'm responsible for ISO 9001 implementation and maintenance in our company

• Sales & Marketing Director

  • Jun 2002 - Aug 2012

  During this period I managed the sales and marketing strategy and activities of the company, changing our strategy from selling "products" to sell end to end visual collaboration solutions; and providing high value and specialized advanced services to our customers as a way to differenciate and improve our competitive position in the market, managing growth, increasing our margins and customer loyalty and satisfaction.



IBERBANDA, S.A.

• Peru
• Wellness and Fitness Services
• 1 - 100 Employee

• Regional Director

  • Jun 2000 - Jun 2002

  Iberbanda is a telecoms operator using wired (FO) and wireless network (WIMAX) to provide B2B high quality connectivity services to SMB's and wholesale trunk connectivity services to other service providers. Our service portfolio included: Housing/Hosting, internet access, VPN's services, etc.I was involved in the bid application to get the government licence, being responsible to manage our NOC and Offices facilities hiring and construction in Barcelona. I also managed relationships with regional and local governements and sales channel and business development in the region



EMTE SISTEMAS

• Brazil
• Construction

• Deputy Managing Director

  • Sep 1998 - May 2000

  EMTE Sistemas is a systems integrator delivering technological solutions, support and maintenance services to: Railways, Telcos, Mobile Operators, Instrumentation & Control, Areonautical Navigation Aids, etc.I managed the merger of two previous existing companys with complementary activities, reestructuring and implementing a new project/sales organization. I was responsible of Business Planning, Business Development and P&L management. I managed institutional and key customers relationships



Pagenet

• Telecommunications
• 1 - 100 Employee

• Chief Financial Officer

  • May 1995 - Aug 1998

  PAGENET SPAIN (CERSA) was a nationwide paging and wireless messaging service provider, with our own radio network infraestructure and providing B2B messaging services to SMB's (9000+)I managed the ongoing business operations of the company (200+p): Sales & Marketing (50+p), Business Development (1p), Business Planning and Financial Management (10+); and relationships with regulators and public administration PAGENET SPAIN (CERSA) was a nationwide paging and wireless messaging service provider, with our own radio network infraestructure and providing B2B messaging services to SMB's (9000+)I managed the ongoing business operations of the company (200+p): Sales & Marketing (50+p), Business Development (1p), Business Planning and Financial Management (10+); and relationships with regulators and public administration



Pagenet Spain (CERSA)

• Deputy Managing Director

  • May 1993 - Apr 1995

  I was responsible for launching and implementing the company Business Plan, Sales & Marketing Strategy. In the absence of the Managing Director I acted as such. I was responsible for launching and implementing the company Business Plan, Sales & Marketing Strategy. In the absence of the Managing Director I acted as such.



GAS NATURAL, SDG, S.A.

• Spain
• Utilities

• New Business Development Manager

  • Jun 1988 - May 1993

  GAS NATURAL is a gas utility multinational companyI was responsible of the design and development of the diversification strategy of the group, analysing and proposing new business activities to the Board. I developed an extensive experience on Strategic Busines Planning, Corporate Finance and Investment Analisys. I was the representative and member of the board of our non gas related and venture capital subsidiaries, as INICIATIVES, S.A. and BARCELONA IMPULS, S.A. I provided strategic support to our IT related subsidiaries, managing negotiations on Business and Joint Venture agreements with Spanish and foreign partners (extensive travel abroad: UK, France, Germany, Sweden, etc.). I achieved:- Launching of TELESEGURIDAD, S.A. - home security services- Financial support and development of BITMAKERS, S.L. - industrial mesurement solutions- Launching IBERLINK IBERICA, S.A. venture - mobile communications- Launching SRM - GSM jointventure with first class players (BBVA, Vodafone, Iberdrola, etc.)- Launching and managing PAGENET-CERSA (SRM paging subisdiary)



Mier Comunicaciones

• Spain
• Consumer Electronics

• Sales Manager

  • Jan 1984 - Jun 1988

  I was responsible of Sales for the Professional Division (TV Transmitters&Transposers and CATV equipment and systems). Our customers: Regional Governments, City Councils, Regionwide and Nationwide Broadcasters, owners of the TV&Radio broadcasting networks I was responsible of Sales for the Professional Division (TV Transmitters&Transposers and CATV equipment and systems). Our customers: Regional Governments, City Councils, Regionwide and Nationwide Broadcasters, owners of the TV&Radio broadcasting networks